Lane Jenkins
Dacula,GA
Summary
Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built a deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
8
8
years of professional experience
Work History
Marketing/Social Media Manager
Augusta Rose, LLC
03.2022 - 12.2023
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Transformed website and social media platforms to better engage customers and promote sales by 15%.
- Developed network of related professionals to open up business opportunities.
Corporate Experience Manager
Simpli
12.2020 - 11.2021
- Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
- Developed over 200+ highly empathetic client relationships and earned reputation for exceeding service standard goals.
- Exhibited high energy and professionalism when dealing with clients and staff.
- Maintained up-to-date knowledge of product and service changes.
Junior Marketing Director
Poppy And Stella
02.2018 - 12.2020
- Effectively supervised staff of 30+ personnel by implementing company policies, protocols, work rules and disciplinary action.
- Created innovative strategies to drive customer engagement.
- Rotated merchandise and displays to feature new products and promotions.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Assistant Department Manager
Nordstrom
05.2016 - 01.2018
- Worked actively with management team to create daily and weekly sales plans based on weekly sales trends.
- Lead team of 20+ employees amongst 4 separate departments to consistently and effectively exceed monthly sales goals
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Education
Bachelor of Science - Fashion Design & Merchandising
West Virginia University
Morgantown, WV05.2016
Timeline
Marketing/Social Media Manager
Augusta Rose, LLC
03.2022 - 12.2023
Corporate Experience Manager
Simpli
12.2020 - 11.2021
Junior Marketing Director
Poppy And Stella
02.2018 - 12.2020
Assistant Department Manager
Nordstrom
05.2016 - 01.2018
Bachelor of Science - Fashion Design & Merchandising
West Virginia University
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