Lane Rahlf
Decorah,IA
Summary
Excellent communicator with a keen eye for detail. Proven success in effectively handling multiple priorities while maintaining a positive attitude. Demonstrated ability to create strong and lasting relationships with peers and customers, fostering a collaborative and positive work environment.
Overview
5
5
years of professional experience
Work History
Social Media Specialist
Luther College
06.2021 - Current
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
- Coordinated with social media staff across campus, ensuring consistency in procedures and brand voice.
- Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
- Improved overall reach by consistently monitoring and adjusting social media strategies based on data.
- Provided basic training and consultation on social media best practices for faculty, staff, students, and others as needed
- Utilized social analytics tools to monitor key performance indicators.
- Reported on established measurable metrics to track trends and identify opportunities for improvement.
- Increased brand awareness by developing and implementing targeted social media campaigns.
- Crafted a monthly newsletter for parents and families of the college, offering timely updates on campus events and achievements, fostering strong community ties.
- Produced weekly internal newsletters, delivering essential campus news to faculty, staff, and students, enhancing communication and community cohesion.
Customer Experience Manager
Oneota Valley Family Eye Care
06.2020 - 06.2021
- Developed and executed strategies aimed at elevating overall customer satisfaction, fostering a sense of trust and loyalty.
- Monitored feedback and implemented necessary improvements to address concerns and enhance the customer experience.
- Acted as a primary point of contact for customers, addressing inquiries and providing personalized assistance.
- Implemented and maintained service quality standards to ensure consistency and excellence in customer interactions.
- Managed escalated customer issues promptly, ensuring timely resolutions and maintaining positive relationships.
- Conducted regular customer satisfaction surveys and analyze the data to identify trends and opportunities for improvement.
- Cultivated a supportive team environment that encouraged open communication, collaboration, and continuous learning to drive exceptional performance outcomes.
Visual Media Photographer and Videographer Intern
Luther College
05.2019 - 05.2020
- Captured stunning images and videos by utilizing various lighting techniques and creative compositions in controlled laboratory, field, and remote settings.
- Conducted post-production tasks, such as organizing raw footage, editing audio and video sequences.
- Used the Adobe Suite to complete image and video editing.
- Managed multiple projects simultaneously by prioritizing deadlines and maintaining excellent organization.
- Collaborated with others to understand their vision, ensuring the final product exceeded expectations.
- Managed weekly studio appointments to ensure smooth operations and satisfaction.
Education
Bachelor of Arts - Communication Studies
Luther College
Decorah, IA05.2020
Skills
- Adobe Suite
- PhotoShop
- Sprout Social
- Slate
- Regroup
- Excel
- Microsoft Office
- Powerpoint
- Social Media Marketing
- Graphic Design
- Project Management
- AP Style Writing
- Company Branding
- Reporting and Metrics
- Web Analytics
- Web Content Development
Timeline
Social Media Specialist
Luther College
06.2021 - Current
Customer Experience Manager
Oneota Valley Family Eye Care
06.2020 - 06.2021
Visual Media Photographer and Videographer Intern
Luther College
05.2019 - 05.2020
Bachelor of Arts - Communication Studies
Luther College
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