Lane Robertson
New Lebanon,OH
Summary
Accomplished Graphic Designer and photographer, offering 20 years of field experience. Demonstrates success in project management, team leadership, group coordination, record keeping, creativity and artistic world approach. Fluent in multiple designing and business management software programs. Highly skilled in a wide range of professions, becoming a vital asset to any role needing filled.
Overview
21
21
years of professional experience
Work History
Lead Photographer/Shop Owner
LM Photography Studio
10.2011 - Current
- Digitally edited photos to enhance appearance.
- Photographed high-quality images for various print and digital projects.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Edited, toned, captioned, and uploaded photographs for publication.
- Consulted with customers to assess needs and propose optimal solutions.
- Developed and adhered to timelines to keep ceremony and reception running smoothly.
- Provided client with a comprehensive shot list guide to establish requested photos from the wedding.
- Strategically organized requested photos into a streamlined list that allows for quick and efficient completion.
- Filled in areas where assistance was needed throughout the wedding day without interfering with photography duties. ie: shoe tying, dress fastening, dress bustling, veil placement, bouquet drying, boutonniere pinning, etc.
- Bookkeeping tasks to include quotes, client contracts, print releases, invoices and receipts.
Artisan/Lead Graphic Designer
Emerald Hare House
06.2004 - Current
- Met with customers to present mockups and collect information for adjustments.
- Developed creative design for print materials, brochures, banners, and signs.
- Created digital image files for use in digital and traditional printing methods.
- Created logos, illustrations and typography for various organizations.
- Managed time efficiently in order to complete all tasks within deadlines.
- Self-motivated, with a strong sense of personal responsibility.
- Developed and maintained courteous and effective working relationships.
- Created a specialized proprietary sugar cookie recipe for cookie making.
- Create templates and specialized cookie cutting guides for custom shape/theme requests.
- Creatively and uniquely decorate sugar cookies based on clients request of color/theme/character while maintaining a fresh and soft cookie base.
- Conceptualize, design and create bespoke goods for clients. ie: keychains, small decorative lights, gumball machines, signs, decorations, jewelry, gifts, snow globes, water spinners, apparel and more.
- Create and format digital art files per the needs of the means of production. ie: print, laser cut, vinyl, etc.
- Create projects to be run through diode laser for engraving or cutting. Understanding a variety of substrate materials and technical specs of each in order to accurately cut or engrave the material without errors of undercutting, scorching or misprinting.
- Competently and confidently use a wide variety of small and large power and hand tools. ie: hand saw, scroll saw, table saw, chop saw, grinder, sander, jigsaw, wood planer, Dremel and foam cutter.
- Ability to wire and repair small to large electrical projects.
- Ability to wire and program WLED light projects for dynamic presentation.
- Maintain client and project information to create detailed invoices, quotes and receipts.
- Created original designs for large clients on an ongoing basis to include Wright State Basketball Program, WHIO and Dayton Pride.
Freelance Project Manager/Team Leader
CFI-Creative Fuse Initiative
06.2010 - 09.2018
- The CreativeFuse Initiative (CFi) is a service based, non-profit organization, whose mission is to serve creativity in all its forms.
- Created and managed custom white board requests for a wide range of clientele to include schools, small businesses, professional sports teams and large hospital networks.
- Proved successful working within tight deadlines and a fast-paced environment.
- Edited and enhanced existing artwork and graphics.
- Developed original designs for client whiteboards.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
- Manage client artwork and pre-press functioning.
- Helped to create and implement precise color matching technique for boards as colors altered drastically in the high heat production process.
- Communicated with customers to present mockups and collect information for adjustments.
- Maintained clean file storage system of each clients provided artwork, previous versions of boards prior to edits and any fonts, stock images or additional info for easy referral later.
Web Developer
WorkflowOne
01.2008 - 01.2010
- Reviewed code to validate structures, assess security and verify browser, device and operating system compatibility.
- Created and managed variable templates for hundreds of customers.
- Wrote scripting and functionality codes for online client templates.
- Managed client artwork and pre-press functioning.
- Regularly used InDesign, Dreamweaver and various other Java scripting programs.
- Created new artwork as required for the graphics department.
Lead Designer/Office Manager/Sales Representative
SignWire
01.2004 - 01.2008
- The services offered range from guidance and availability of signage to conceptual design, fabrication and delivery
- Updated SignWire's original website using HTML/CSS to include 40+ new pages.
- Redesigned parent company's website using HTML/CSS.
- Created three additional company websites using HTML/CSS, each highlighting individual products, to include 30+ pages.
- Regularly used Photoshop and Dreamweaver to maintain updates of company website(s) photos, text and page layouts.
- Designed a wide range of custom signage for high profile clients such as Proctor and Gamble, Leo's Dancewear and Osborn International Corporation.
- Managed accounts with national companies such as Cingular Wireless and AT&T.
- Created dynamic designs for clients using Adobe Creative Suite.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Answered multi-line phone system and enthusiastically greeted callers.
- Maintained electronic filing systems and categorized documents.
- Built and maintained excellent customer relationships through timely response to inquiries and going above and beyond to accommodate unusual requests.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
- Maintained current knowledge of evolving changes in marketplace.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Generated advertising brochure for vendor use.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
Education
Associate of Applied Science - Graphic Design
The Modern College of Design
Kettering Ohio05-2004
Skills
- Highly detail-oriented
- Team leadership abilities
- Creative concept development
- Excellent workflow management
- Digital design
- Client Relations
- PC and Mac platforms
- Mastery of Adobe Creative Suite
- Microsoft Office expertise
- Database Management
Websites
Accomplishments
Best of Weddings by "The Knot" Award 2017, 2019, 2022, 2023 and 2024.
Timeline
Lead Photographer/Shop Owner
LM Photography Studio
10.2011 - Current
Freelance Project Manager/Team Leader
CFI-Creative Fuse Initiative
06.2010 - 09.2018
Web Developer
WorkflowOne
01.2008 - 01.2010
Artisan/Lead Graphic Designer
Emerald Hare House
06.2004 - Current
Lead Designer/Office Manager/Sales Representative
SignWire
01.2004 - 01.2008
Associate of Applied Science - Graphic Design
The Modern College of Design
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