Hi, I’m
Lanette Bauer
Palatine,IL
Summary
Dynamic marketing professional with experience in promoting business services and brands to maximize growth. Highly capable of developing and implementing marketing strategies, while overseeing the production of promotional materials and marketing campaigns. Successfully planned, budgeted, staffed, and monitored tradeshows (Dreamforce and Oracle OpenWorld), and small to large scale events (in person and virtual). Expert in creating policies and procedures to optimize customer experience, liaising with company stakeholders, organizing events, analyzing data to identify best practices, and fostering relationships with customers. Well-developed ability to ensure alignment of team members with cost-effective strategies, and direct marketing department's staff to increase brand awareness, drive demand, and provide customer insight. Possess outstanding communication, collaboration, budget management, and interpersonal skills.
Overview
9
years of professional experience
Work History
Northwestern University, Kellogg (Contractor) Evanston, IL
Instructional Associate
04.2021 - Current
Job overview
- Advertising Class - Provided teaching support for 63 students by monitoring student progress through continual assessment and feedback.
- Evaluate and grade student examinations, assignments, papers, and class contributions. Grade with key frameworks in mind, to ensure that grading is consistent and reliable across students.
USA Vein ClinicsNorthbrook, IL
Marketing Manager
12.2021 - 10.2023
Job overview
- Determined and monitored new location launches while meeting market and new patient goals
- Opened 17 locations while meeting 100% of the patient # goal
- Established and identified new ways to conduct and present market research to leadership
- Led insights in the market from an SEO, digital marketing, traditional media, competitor, and user experience perspective Manage 14 territories (62 locations) including identifying sales and marketing opportunities, fostering relationships with doctors/staff, and analyzing month end data to increase sales revenue
- Create integrated marketing campaigns, through collaboration with the digital and traditional marketing teams to drive business goals and initiatives (i.e., test PPC campaigns, direct mail, print)
- Work collaboratively with creative and content teams to develop and design communication strategies that shape the brand and health information into digestible messaging.
Verizon (Temporary)Remote
Project Manager
02.2021 - 11.2021
Job overview
- Responsible for engaging with vendors and the engineering team on virtual events, presentations, knowledge-sharing, and monitoring social networks in collaboration with marketing and legal
- Oversaw multiple projects, including playbook development, employee engagement, and thought leadership (podcasts, social media, and content strategy)
- Managed Marketing and Communication virtual events, interviews, logistics, creating articles, presentations, team communities, and communications to promote leadership and learning within the PACT, DevOps, and Advisory Board teams
- Responsible for cataloging audio, and video content for online delivery platforms.
NumeratorChicago, IL
Executive Assistant / Associate Project Manager
03.2017 - 05.2020
Job overview
- Assisted the Chief Sales Officer and senior management with general office management, such as scheduling meetings and conference calls and processing expenses while executing impactful workflow plans and strategies
- Spearheaded full spectrum of event management, including transportation, location, lodging, decor, catering, entertainment, special guests, invitee lists, equipment, awards, communications, and promotional material in collaboration with stakeholders and vendors (Cvent)
- Managed $2MM for events and supervised the administration of budget, procurement, accounts, expenses, presentations, and logistics in compliance with rules and regulations
- Monitored reports using dashboard components based on lead generation, and sales reports
- Established marketing goals based on past performance and market forecasts (within Salesforce)
- Developed and administered company-wide quarterly employee engagement and event surveys to obtain company feedback (within Qualtrics and SurveyMonkey).
Compliance & Supervision, BMOChicago, IL
Sr. Administrative Assistant
11.2014 - 03.2017
Job overview
- Provided exceptional support to a team of up to thirty-seven employees, Group Head and Managing Director of Compliance and Supervision, and leadership team in a wide range of operations (including international travel) for increased efficiency
- Utilized in-depth experience and expertise for organizing large and small-scale events while managing meeting logistics and negotiating and coordinating with vendors, administration, and IT in multiple jurisdictions, such as Toronto, NY, and Chicago.
Education
DePaul University
Integrated Marketing Communications Certificate
Benedictine University
Master of Business Administration
Illinois State University
Bachelor of Arts
Skills
- Sales / Marketing Operations
- Leadership / Team Management
- Strategies Planning & Execution
- Social Media Marketing
- Vendor and Client Relations
- Customer Service & Support
- Content Marketing Strategy
- Process Improvement Initiatives
Additional Information
- Microsoft Office Suite
- GSuite
- Marketo
- Salesforce
- Canva
- HubSpot
- SEMrush
- Google Analytics
- Qualtrics
- Cvent
- Concur
Timeline
Marketing Manager
USA Vein Clinics
12.2021 - 10.2023
Instructional Associate
Northwestern University, Kellogg (Contractor)
04.2021 - Current
Project Manager
Verizon (Temporary)
02.2021 - 11.2021
Executive Assistant / Associate Project Manager
Numerator
03.2017 - 05.2020
Sr. Administrative Assistant
Compliance & Supervision, BMO
11.2014 - 03.2017
DePaul University
Integrated Marketing Communications Certificate
Benedictine University
Master of Business Administration
Illinois State University
Bachelor of Arts
Similar Profiles
Nila VenkatesanNila Venkatesan
Procurement Specialist at Kellogg Brown and Root (KBR) – Oil & Gas ContractorProcurement Specialist at Kellogg Brown and Root (KBR) – Oil & Gas Contractor
Trey WillinghamTrey Willingham
Proctor and Gamble at ContractorProctor and Gamble at Contractor
Brooklynn AndruchowBrooklynn Andruchow
Welder Helper at ContractorWelder Helper at Contractor
Lizmarie MaldonadoLizmarie Maldonado
Amazon Delivery Driver at Midwest LogisticsAmazon Delivery Driver at Midwest Logistics
Nicole EvansNicole Evans
AVP, Default Loan Servicing at Wintrust MortgageAVP, Default Loan Servicing at Wintrust Mortgage