LANEY McGEE
Manhattan,KS
Summary
Innovative Agriculture Communications student with a B.S. in Agriculture Business and expertise in livestock, rodeo, and western brand marketing. Skilled in content creation, social media strategy, live event coverage, and customer engagement. Delivers authentic storytelling that connects brands with audiences while honoring western heritage.
Overview
8
8
years of professional experience
Work History
Traveling Event Staff & Brand Representative
Kimes Ranch Jeans
06.2025 - Current
- Promoted brand through direct customer interactions at events and retail locations, engaging audiences to drive brand awareness
- Conducted nationwide outreach to enhance brand visibility, establishing connections with diverse audiences
- Supported marketing initiatives through in-person engagement and creation of social media content, fostering customer connections
- Build customer relationships and strengthen brand loyalty
- Assist with event logistics, booth operations, and visual merchandising
Traveling Event Staff & Brand Representative
HYER Boots
06.2024 - Current
- Represent brand at rodeos, retail activations, and major western events nationwide
- Represented brand at diverse locations nationwide, strengthening brand visibility and customer connections
- Assist with event setup, merchandising, and brand presentation
- Delivered customer service by educating on products and providing personalized recommendations, enhancing customer satisfaction
- Created and shared engaging content to increase brand awareness and foster community interaction
Server / Trainer / Customer Service Professional
LongHorn Steakhouse
05.2023 - Current
- Delivered high-quality customer service in fast-paced environment, ensuring customer satisfaction
- Resolved customer concerns efficiently, enhancing positive guest experiences
- Trained new employees on service standards and operations, fostering consistent service delivery
Head of Marketing & On-Air Personality
Avid Visual Imagery
01.2025 - 06.2026
- Lead marketing strategy, branding, and content creation for a western-focused media company
- Acted as on-air personality, conducting interviews, hosting segments, and representing brand at events to enhance audience connection
- Created and managed social media content across multiple platforms, increasing engagement and contributing to brand growth
- Captured and produced high-quality photo and video content for clients and promotional use, elevating brand visibility
- Collaborate with clients and team members to execute creative campaigns and media coverage
Digital Media Contributor
Missouri High School Rodeo Association
01.2023 - 01.2024
- Developed weekly graphics and produced event coverage and recap content to inform and entertain followers
- Coordinated social media management and content planning to enhance audience engagement
- Captured behind-the-scenes media at rodeos and contests to highlight events and attract viewership
Marketing Intern
100X Helmets LLC
01.2019 - 01.2023
- Executed customer engagement strategies through promotions and interactive brand experiences to drive participation
- Coordinated national marketing events including NHSRA Finals and NJHFR to enhance brand visibility
- Facilitated event activations and streamlined customer data collection for marketing analysis
- Styled and photographed products for e-commerce and social media
Education
B.S - Agriculture Communication
Kansas State University
Manhattan, KS05-2028
Associates - Agriculture Business
Maple Woods
Kansas City, MO05-2026
Skills
- Social media management
- Digital Content Creation & Strategy
- Brand Marketing & Event Promotion
- Audience Engagement
- Customer engagement
- Event coordination
- Event Presentation
- Photography & Video Editing
- Creative software expertise
- Strong Written & Verbal Communication
- Western industry knowledge
PROJECTS
- Cowboy Channel Network Content and Media Production, Captured and edited content for PRCA Rodeos across the country. Videos featured on Cowboy Chanel.
- Event Photography & Media Coverage, Captured and edited content for rodeos, banquets, and agricultural events
- Agriculture Education Program, Developed and presented curriculum to educate students on agriculture
- Content Creation for Ag Business, Produced visual media to promote feedlot operations and industry awareness
RODEO & INDUSTRY INVOLVEMENT
Miss Missouri High School Rodeo Queen (2022–2023), NHSFR Qualifier (4x) – 3rd in Horsemanship, Top 12 Overall, American Royal Rodeo – Media & Flag Presentation, Missouri High School Rodeo Queen Contest Judge, 100X Helmets Brand Ambassador (7+ years), RidePass Booth Interviews, Kansas City Carriages Team Member
LEADERSHIP & INVOLVEMENT
- FFA Chapter Treasurer
- FBLA State Qualifier & Placer
- Student Ambassador, College of Agriculture
- Agriculture Education on the Move Presenter
- National Honor Society
Affiliations
- KSU Collegiate Cattlewomen - Current
- KSU Rodeo Team
- KSU Rodeo Club
Timeline
Traveling Event Staff & Brand Representative
Kimes Ranch Jeans
06.2025 - Current
Head of Marketing & On-Air Personality
Avid Visual Imagery
01.2025 - 06.2026
Traveling Event Staff & Brand Representative
HYER Boots
06.2024 - Current
Server / Trainer / Customer Service Professional
LongHorn Steakhouse
05.2023 - Current
Digital Media Contributor
Missouri High School Rodeo Association
01.2023 - 01.2024
Marketing Intern
100X Helmets LLC
01.2019 - 01.2023
B.S - Agriculture Communication
Kansas State University
Associates - Agriculture Business
Maple Woods