Lara A. Buchner
Atlantic Highlands,NJ
Summary
Marketing and advertising professional with 10+ years of experience across the fashion, cosmetics, and e-commerce industries. Adept at building brands, managing global campaigns, and leveraging social media platforms to drive growth. Proven track record in both start-up and established corporate environments, with expertise spanning product launches, brand strategy, and cross-functional collaboration.
Overview
15
15
years of professional experience
Work History
Group Manager, Global Marketing and Communications
Hagar International
09.2016 - 04.2019
- Led the Global Fundraising Campaign by developing a comprehensive Global Business Marketing Plan, resulting in a 55% increase in donor engagement.
- Project-managed the design, development, and launch of websites in six countries, significantly expanding global reach and online visibility.
- Collaborated with advertising agencies to produce a video highlighting Hagar’s work in Cambodia, increasing brand awareness and partnership opportunities.
Director of Business Development and Marketing
Yap HK
09.2013 - 12.2014
- Developed and executed a comprehensive business and marketing strategy, achieving a notable increase in brand awareness and customer acquisition.
- Led the design, development, and launch of Yap HK’s website, improving user engagement and expanding online presence.
- Negotiated strategic partnerships with local businesses, enabling grassroots growth that contributed to Yap’s acquisition by a venture capital firm.
Marketing Director, Ralph Lauren Asia Pacific
Ralph Lauren
01.2011 - 08.2012
- Served as a liaison between Asia Pacific marketing teams and the International Marketing team in New York, streamlining brand positioning, advertising, events, and public relations.
- Implemented an e-marketing strategy for the Asia Pacific region, elevating brand visibility and customer engagement.
- Contributed to the development and launch of Ralph Lauren’s Asia e-commerce site, driving a significant increase in online sales.
Marketing Director, Ralph Lauren Childrenswear
Ralph Lauren
07.2010 - 12.2010
- Partnered with agency Razorfish to launch “RL Gang”campaign, a first-of-its-kind shop-able online storybook, boosting online engagement by 55%.
- Managed the FY10 and FY11 wholesale marketing budgets, creating a new business strategy that resulted in a 25% sales increase.
- Coordinated high-visibility brand initiatives, including the U.S. Open and Olympics partnerships, enhancing brand awareness and reach.
Marketing Manager, Ralph Lauren Childrenswear
Ralph Lauren
04.2007 - 07.2010
- Oversaw wholesale online partnerships with major retailers, creating tailored landing pages and promotional materials that increased seasonal sales.
- Analyzed e-marketing campaign results and ROI, driving continuous improvement of digital marketing strategies.
- Compiled and presented performance metrics to executive stakeholders, influencing data-driven decision-making.
Assistant Marketing Manager
Sephora
03.2005 - 04.2007
- Led in-store marketing events and collaborated with brand partners to support product launches, including the Beauty Insider loyalty program and Sephora’s expansion into partnerships with JC Penney.
- Coordinated creative, promotional items, and email campaigns to ensure brand consistency and on-time delivery.
- Fostered strong business-to-business relationships by networking with both brands and stores, enhancing event execution and promotions.
Office Manager and Assistant to SVP of Marketing
Sephora
06.2004 - 03.2005
- Managed calendars, PowerPoint presentations, and brand meetings, boosting department efficiency by 23%.
- Facilitated team collaboration by introducing streamlined processes, resulting in an 30% improvement in interdepartmental communication.
- Executed logistical planning for a full office relocation, ensuring a smooth transition with minimal downtime.
Education
B.S. - Human Development and Family Studies, Early Childhood Education
Lesley University
Cambridge, MA06-2001
Skills
- Global Campaign Management
- Digital Media Management
- Brand Strategy Development
- Advanced MS Office Skills
- Proactive Problem Solver
- Digital marketing
- Social media marketing
- Marketing campaign development
- Project management
- Advertising management
Timeline
Group Manager, Global Marketing and Communications
Hagar International
09.2016 - 04.2019
Director of Business Development and Marketing
Yap HK
09.2013 - 12.2014
Marketing Director, Ralph Lauren Asia Pacific
Ralph Lauren
01.2011 - 08.2012
Marketing Director, Ralph Lauren Childrenswear
Ralph Lauren
07.2010 - 12.2010
Marketing Manager, Ralph Lauren Childrenswear
Ralph Lauren
04.2007 - 07.2010
Assistant Marketing Manager
Sephora
03.2005 - 04.2007
Office Manager and Assistant to SVP of Marketing
Sephora
06.2004 - 03.2005
B.S. - Human Development and Family Studies, Early Childhood Education
Lesley University
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