Lara Adra
Los Angeles,CA
Summary
Experienced Talent Management Expert with proven success in developing and maintaining high-profile partners at Apple across a portfolio of categories, including sports and entertainment such as 2K, NBA, Sports Interactive, Disney, resulting in a 350% increase in KPIs YoY.
Overview
4
4
years of professional experience
Work History
Partner Marketing Lead
Apple
02.2022 - Current
- Develop and manage strong relationships with 200+ developers and IP partners on Apple Arcade, including 2K, NBA, MLS, Sports Interactive, and Disney
- Track and update talent contacts through Microsoft Excel sheet, including talent name, contact, project, country, company, and signing date
- Provide dedicated care to talent, including 2K, for four launches of NBA 2K Arcade Edition titles, in partnership with NBA athletes, such as Allen Iverson, Damian Lillard, Kevin Durant, and Shaq
- Drove partner marketing strategy for Arcade's first ever "brand" campaign with 20 new titles, such as Disney SpellStruck, resulting in Times Square billboard placements, paid & organic social, and influencers leading to a 9x increase in daily average social impressions
- Developing new talent marketing strategies and tactics actively, resulting in 350% increase in signups from FY22 to FY23
Partner Marketing Coordinator
Apple
01.2021 - 02.2022
- Cross-functionally partnered with internal and external teams to drive acquisition and engagement through Tier 1 Apple Arcade partners
- Pitched go to market strategies, new tools, and opportunities to Apple leadership
- Conducted post-mortems after priority game launches to ensure clear next steps for future launches
- Effectively drove a 273% increase in partner marketing impressions from the prior year
Influencer Marketing Lead
Paramount
06.2020 - 01.2021
- Passionately led influencer marketing strategy for 3 social media campaigns
- Researched, planned, and executed influencer partnerships through advanced keyword searches using professional influencer software
- Intimately collaborated with global clients, agents, advertisers, and internal teams at Paramount, creating and maintaining trusted relationships
- Efficiently completed over 1,000 influencer searches narrowing down 3.6 million influencers in database to a 10 influencer list that matches each campaigns' visual direction, messaging, target audience, and goals
PUBLIC RELATIONS & EVENT PLANNING INTERN
SAINT MARY'S COLLEGE OF CA
09.2019 - 05.2020
- Effectively handled go to market public relations and event planning strategy for Disney Forum speaker series
- Successfully coordinated catering, tech, travel, hotel, ground transportation and personal needs for event speakers in high-level leadership roles, such as NPR White House Correspondent, Tamara Keith
- Curate and manage invites for events, maintaining registration lists, attendance tracking, and reports post-event
- Successfully increased audience turnout from less than 10 individuals, in previous years, to sold-out events of 80-100 people in current year
Education
Bachelor of Arts - Communication
Saint Mary's College of California
05.2020
Skills
- Talent Management
- Sports Marketing
- Executive Presentations
- Microsoft Office Suite
- G-Suite
- Keynote
- Quip
- Box
Awards
- Excellence 'Etsy' Award, Best Influencer Marketing Campaign, eTourism Summit, 11/2021
- Summit Creative Award, Integrated Consumer Campaign, Summit International Awards, 11/2021
- Marketing Effectiveness Award, Summit International Awards, 11/2021
Timeline
Partner Marketing Lead
Apple
02.2022 - Current
Partner Marketing Coordinator
Apple
01.2021 - 02.2022
Influencer Marketing Lead
Paramount
06.2020 - 01.2021
PUBLIC RELATIONS & EVENT PLANNING INTERN
SAINT MARY'S COLLEGE OF CA
09.2019 - 05.2020
Bachelor of Arts - Communication
Saint Mary's College of California