Lara Alley
UX Designer - Interaction - Developer
Washington,DC
Summary
Dynamic UX Designer II with a proven track record at Reingold, excelling in user experience research and cross-functional collaboration. Skilled in Sketch and Figma, I create impactful designs and interactive prototypes that enhance user engagement. My design thinking approach ensures consistency and innovation across projects, driving successful outcomes for clients.
Overview
9
9
years of professional experience
Work History
Senior UX Designer
Reingold
Washington, DC
09.2021 - Current
- Facilitated user research via interviews, surveys, and usability testing to extract insights and guide design decisions.
- Developed wireframes and mockups for web and mobile applications, utilizing tools such as Miro, Sketch, and Figma.
- Constructed interactive prototypes for demonstrating functionality and obtaining insights from stakeholders, clients (OLDCC, Virginia Energy Sense and US Census Bureau), and users.
- Collaborated with cross-functional teams, including developers, marketers, and product owners, to deliver cohesive and effective design solutions.
- Developed design guidelines to ensure consistency across all projects.
- Presented design concepts to stakeholders for review and approval.
UX Developer
Reingold
Alexandria, VA
02.2024 - Current
- Engineered and implemented custom AEM components and templates to meet diverse client requirements.
- Implemented automated testing frameworks to improve code quality and reliability.
- Designed and developed user interfaces with HTML, CSS, and JavaScript.
- Employed HTL and Sightly to develop dynamic web pages and reusable components, enhancing rendering efficiency and content authoring
- Developed Java applications to enhance user experience and functionality.
UX Designer - Graphic Designer
Creative Circle
Washington D.C.
05.2017 - 03.2020
- Combined graphic design and UX research to shape brand identity and trade show experiences — conducting user and stakeholder interviews and competitive/market analysis, then designing and testing visual concepts with target audiences prior to final production.
- Designed blog visuals and content layouts informed by engagement analytics and user interviews, applying audience insights to guide both content strategy and visual presentation for improved reader engagement.
- Served as both designer and UX researcher for logo and website projects — leading stakeholder interviews to guide creative direction, then designing concepts and conducting usability testing with real users, iterating on both visual design and user experience based on feedback.
- Created UX documentation, information architecture, and visual style guidelines grounded in user research and competitive analysis, ensuring both design consistency and user-centered content structure across web properties.
Education
Master of Arts - Interactive Media & Game Design
American University
Washington D.C.12-2020
UX Design Principles Certification -
New York University
New York01-2020
Bachelor of Arts - Graphic Design
University of Arkansas at Fayetteville
Fayetteville, AR01-2011
Skills
- Sketch
- Figma
- User interface design
- UX design
- Cross-functional collaboration
- User experience research
- AEM development
- Java programming
- Agile methodologies
- Design thinking
- Adobe Creative Cloud
- Usability testing
- Responsive design
- JavaScript frameworks
- HTML and CSS
- Unity
- Github
- Miro
- Code debugging
- Prototyping
Timeline
UX Developer
Reingold
02.2024 - Current
Senior UX Designer
Reingold
09.2021 - Current
UX Designer - Graphic Designer
Creative Circle
05.2017 - 03.2020
Master of Arts - Interactive Media & Game Design
American University
UX Design Principles Certification -
New York University
Bachelor of Arts - Graphic Design
University of Arkansas at Fayetteville