Lara Chengappa
Los Angeles,CA
Summary
Accomplished account executive who consistently delivers by implementing superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Enjoys being a team player and strong partner amongst cross collaboration teams.
Overview
7
7
years of professional experience
Work History
Account Executive
LoopNet
Los Angeles, CA
07.2023 - Current
- Search, develop and maintain relationships with clients to increase sales revenue.
- Maintain accurate records of all sales activities in the CRM system.
- Carry a monthly quota of $4k monthly in net new ad sales.
- Conduct trainings and service meetings with new and existing clients.
- Expert in commercial real estate market conditions in Los Angeles area to properly assess clients needs and offer ideal solutions.
- Leverage technical skills to help clients learn the backend of their digital advertisement.
Account Executive - Leasing Manager
WeWork
06.2021 - 07.2023
- Manages 3-4 assets in the Los Angeles market. Responsible for owning the full sales cycle for new and existing business. This involves hunting, pitching, touring and executing contracts
- Build a deep understanding of each local submarket. Maintain strong relationships with brokers in the LA market
- Responsible for achieving a monthly sales quota of $500,000 in ACV
- Exceeds quarterly and monthly goals by 18%
- Sell the newly launched app "Workplace" to new and existing clients. Responsible for selling $75,000 monthly in "Workplace" revenue
- Utilize salesforce CRM for lead generation, pipeline, and closing deals
- Mentors leasing associates to maximize profitability of optimize revenue per member dollar amount
Account Executive- Senior Leasing Manager
Westfield
01.2019 - 06.2021
- Responsible for maintaining 3 shopping centers specialty leasing occupancy rate 80% and higher
- Responsible for sourcing 10 net-new relationships monthly and converting 50% in closed business
- Maintain ongoing partnerships for Westfield’s specialty leasing program for three shopping centers in the Los Angeles area by taking 100+ prospecting calls monthly, closing 50+ deals monthly, and achieving targeted budgets quarterly of $400k+ per shopping center
- Responsible for bringing in $3.3M+ in revenue in 2020 and $800,000 in net new National Accounts
- Manage $1.4M+ of annual recurring revenue
Property Management Associate
Brookfield Properties
02.2017 - 01.2019
- 2020, achieved 110% of quota attainment ($2.9M+ leasing revenue)
- In 2019, achieved 118% of quota attainment ($3.2 million in leasing revenue )
- Was put in charge of all entertainment filming accounts because I achieved $900k for filming revenue
- Generated 80 leads leveraging media and health/wellness closed business of $350,000 annually
- Top sales performer for digital boards amongst the Westfield U.S
- Portfolio ($150k in 2021 media sales)
- By updating my pipeline weekly to maintain clean data hygiene I was able to find fresh revenue of $150,000 quarterly, Managed the Glendale Galleria shopping center’s common areas focusing on retail carts, kiosks and temporary inline stores
- Responsible for sourcing and growing $1million in net new business deals
- Managed the shopping center’s storage and office tower budget of $2.6M
- Brought in $2.3M+ in new storage deals in 2018
- Sourced markets and events in the Socal region in order to generate 50 new prospects monthly in lead generation
- Ensured shopping center’s continual occupancy rate by hitting budgeted goals and thus not putting Brookfield at Risk of owing $2M to retailers
- In charge of the Glendale Galleria social media accounts (Instagram, Twitter, & Facebook)
Education
B.S.B.A -
American University
Washington, DC05.2016
Skills
- Exceeding sales goals Profit and revenue-generating strategies
- Relationship management Account Management
- Contract negotiations B2B Sales
- Outbound Prospecting Networking
- Salesforce CRM Navigator
- Adobe Creative Suite
- LI Sales Gsuite
Timeline
Account Executive
LoopNet
07.2023 - Current
Account Executive - Leasing Manager
WeWork
06.2021 - 07.2023
Account Executive- Senior Leasing Manager
Westfield
01.2019 - 06.2021
Property Management Associate
Brookfield Properties
02.2017 - 01.2019
B.S.B.A -
American University
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