Lara Connell
West Branch,MI
Summary
Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional. Focused Administrator committed to maintaining productive and quality-driven environment. Collaborative and versatile professional with expertise in employee relations, strategic planning and report preparation. Skilled at easily transcending cultural differences. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
20
20
years of professional experience
1
1
Certificate
Work History
Advertising & Marketing Specialist
Self-employeed
, MI
02.2019 - Current
- Developed and implemented marketing campaigns to promote products or services.
- Created promotional materials, such as brochures, flyers, and advertisements.
- Managed online advertising campaigns on social media platforms.
- Developed relationships with industry influencers to boost brand visibility.
- Collaborated with the sales team to develop effective lead generation strategies.
Realtor
eXp Realty, LLC
, MI
03.2022 - 06.2023
- Prepared documents such as purchase agreements, deeds, leases and other legal documents related to real estate transactions.
- Researched zoning regulations for specific areas when preparing property listings.
- Educated customers about mortgage products and loan processes relevant to their needs.
- Maintained current knowledge of laws governing real estate transactions in order comply with regulations.
- Prepared forms needed for real estate transactions, contracts, deeds, closing statements and leases.
- Maintained current and accurate CRM database of prospective customers.
- Oversaw and negotiated offers for real estate purchases on clients' behalf.
- Served as local real estate expert, advising customers on market dynamics and home prices.
- Executed marketing efforts via cold calling, postcard mailings and door knocking,
In-Home Sales Manger
Kirby
Jackson, Michigan
2003 - 2015
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Education
Realtor - Real Estate
Michigan Institute Of Real Estate
Online 05.2017
Some College (No Degree) - Business Administration And Management
Jackson Community College
Jackson, MISkills
- Business Needs Analysis
- Branding
- Communications Management
- Database Management
- Sales Forecasting
- Client Relationship Management
- Customer Complaint Resolution
- Relationship Building
- Campaign development
- Employee training
- Communications management
- Strategic planning
Accomplishments
- Rookie of the Year
- Realtor of the Year
Certification
- State Of Michigan Realtor License
Languages
English
Professional
American Sign Language
Limited
Affiliations
- Community Volunteer
- Fundraiser Director
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill
Timeline
Realtor
eXp Realty, LLC
03.2022 - 06.2023
Advertising & Marketing Specialist
Self-employeed
02.2019 - Current
In-Home Sales Manger
Kirby
2003 - 2015
Realtor - Real Estate
Michigan Institute Of Real Estate
Some College (No Degree) - Business Administration And Management
Jackson Community College
- State Of Michigan Realtor License
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