Travel, Volleyball, Wine
Lara Deppisch
Social Media Manager
Vienna,VA
Summary
Knowledgeable Social Media Manager with 7 years of experience executing marketing strategies across all social platforms. Demonstrated effective time management skills, technical tools familiarity, and strong team collaboration. Above all, passionate about travel and the importance the industry plays in connecting people around the world.
Overview
4
4
years of post-secondary education
15
15
years of professional experience
Work History
Manager of Social Media
Bursch Travel
Waite Park, MN
04.2014 - Current
- Lead social strategy to support marketing activities and drive company growth.
- Content and advertising expertise across multiple social platforms - Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
- Developed engaging travel content through digital, graphic, written and video mediums.
- Created videos and managed YouTube channel to strengthen company reputation.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Analyzed and reported social media and online marketing campaign results.
- Managed content on the corporate website by gathering information and integrating data from other departments, including Marketing and Groups departments.
Manager of Media Development
Centro
Chicago, IL
01.2010 - 02.2014
- Publisher development lead for the Centro Brand Exchange - built exclusively for premium brand publishers and brand advertisers.
- Recruited and on-boarded new publishers into private exchange.
- Managed all publisher requests, troubleshooting, and inquiries from initial strategic planning all the way to technical ad operations.
- Maintained ongoing publisher account and inventory analysis, regarding CPM, fill rate, growth strategies, performance & opportunities.
Sr. Account Manager
Centro
Chicago, IL
07.2006 - 01.2010
- Responsible for the stewardship of digital media plans from concept to cash.
- Assembled site consideration set and made recommendations on how to best allocate advertising budgets; utilizing media research tools, Centro’s proprietary tools, and industry/market knowledge.
- Worked with internal teams to oversee and monitor ongoing campaign performance, ensuring campaigns were executed properly and according to client expectations.
- Assisted Campaign Analysis team in strategic analysis of campaigns and provided recommendations for future media plans.
Education
Bachelor of Science - : Leadership And Change Management And Marketing
Georgetown University
Washington, DC 08.2001 - 05.2005
Skills
Search engine optimization expertise
Content and digital asset management
Online marketing strategies
Ad development
Video Software proficiency - iMovie
Digital graphics creation
Adobe Creative Suite proficiency
Microsoft Office Suite proficiency
Customer Service
Written Communication
Travel research and planning
Interests
Certifications
Bar Method Fitness Instructor. The 6 month program included in-studio training, post-training practice, ongoing teacher exams, workshops, and more. Working as an instructor greatly improved my public speaking capabilities as well as confidence in educating groups of people.
Timeline
Manager of Social Media
Bursch Travel
04.2014 - Current
Manager of Media Development
Centro
01.2010 - 02.2014
Sr. Account Manager
Centro
07.2006 - 01.2010
Bachelor of Science - : Leadership And Change Management And Marketing
Georgetown University
08.2001 - 05.2005