Lara Donahue

• Streamlined project processes by implementing Agile methodologies, resulting in increased efficiency and reduced costs.
• Established effective communication among team members for enhanced collaboration and successful project completion.
• Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results for global client with $6 million dollar budget
• Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
• Coordinated cross-functional teams and resolved conflicts, maintaining apositive work environment throughout project lifecycle
• Monitored progress against 100s of projects with established goals, adjusting schedules and resources as needed to keep projects on track.
• Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
• Implemented continuous improvement initiatives to optimize project outcomes while maintaining cost effectiveness.
• Effectively managed scope creep by establishing clear boundaries on requested changes while keeping projects aligned with original objectives and budgets.
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Launched Workamajig, attend Workamajig Project Management Certificate Course

• Increased brand awareness by implementing strategic marketing campaigns and utilizing social media platforms.
• Streamlined project management processes for improved efficiency and timely completion of tasks.
• Managed cross-functional teams to ensure seamless collaboration and efficient project execution.
• Oversaw consistent brand messaging across all channels, reinforcing company identity and values.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.

Verticals: Tourism, Government, Higher Ed & Retail (Managed over 500 Annual Projects)

• Successfully directed concurrent million-dollar projects in line with aggressive timelines
• Involved in development of strategic planning for projects against annual budget that is in line with client goals and objectives, including developing creative brief
• Evaluated success of various marketing initiatives through KPI tracking and analysis; made data-driven recommendations for continuous improvement.
• Managed cross-functional teams to ensure seamless collaboration and efficient project execution.
• Created project timelines and communication plans for clients and internal teams and maintained comprehensive project documentation, including POs, invoices, billing and budgets
• Defined project scope, logistics, and workflow and integrated proactive strategies to mitigate production issues.
• Assessed client needs and market trends to deliver fully integrated campaigns across diverse platforms including digital, print, collateral, magazine ads, TV, social media, and radio.
• Collaborate cross-functionally, internally and externally, ensuring excellence in service delivery.
• Tracked and analyzed hours against scope, contracts, and deliverables.
• Organized and facilitated all internal and client facing status meetings during which provided status reports, P&L analysis, timeline updates
• Mentoring of individuals on project management processes
• Executed travel arrangements for team members
• Reduced number of labor hours to make accounts 20% profitable again, without compromise to quality or delivery, through streamlining processes and utilizing appropriate resources and consistent quality control to decrease rounds of
  revisions.
• Internal house producer - worked on over 30 commercials
• Established strong relationships with industry influencers, expanding company''s network and reach.

• Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
• Helped customers in determining design and layout of sold and spec ads.
• Attained client goals by utilizing market research data to inform strategic planning decisions for campaigns.
• Increased client satisfaction by developing and implementing tailored advertising strategies.
• Acted as liaison between 4 departments internally
• Acted as liaison with over 30 external partners and vendors
• Developed comprehensive project plans, outlining campaign objectives, timelines, and deliverables.
• Fostered long-term partnerships with clients by consistently delivering successful campaigns that exceeded expectations.
• Improved agency-client relations, providing exceptional customer service throughout t account management process.
• Spearheaded cross-functional teams in development of integrated marketing campaigns that drove measurable results for clients.
• Worked with designers and production staff to create high-quality and brand-specific ads.
• Upheld client satisfaction by designing accurate and detailed timelines for services and alerting clients of changes.