Lara German
Clover,SC
Summary
Self-confident, top producer who is highly motivated and self- disciplined to achieve high standards, without compromise. Over 20 years of Real Estate, Sales and Sales Management experience with extensive experience in event marketing, business development, and account management. Known for effectively increasing profits, building strong client relationships and high volume closing's. Licensed North and South Carolina Real Estate Agent. Consistent top producer looking to join a successful organization.
Overview
31
31
years of professional experience
Work History
New Home Sales Consultant
Meritage Homes
05.2020 - 10.2022
- Delivered strategic assistance to homeowners and homebuyers looking to buy new construction properties.
- Sold and Managed over 100 homes in 18 months,
- Developed new business through real estate agent networking.
- Identified value-added solutions to complex problems and leverage trends in current rental market to increase new construction sales.
- Worked closely with all construction managers to provide weekly construction updates to all home buyers.
- Followed-up escrow process, coordinated contingency removal of property inspection and maintained timely closing of escrow.
- Review and executed confidential documents, contracts and disclosures.
- Created new construction residential sales through self-generated networking, social media, referrals and prospecting.
- Worked closely with clients and company preferred lender to facilitate pre-approvals and financing.
- Proficient in Sales Force CRM and DocuSign.
- Presented in depth presentation's to all customer's on energy star certification setting high standard for buyers to live with more savings, better health, real comfort and peace of mind.
- Coordinated appointments to show buyers prospective homes.
- Developed polished and successful sales presentations to highlight community benefits and advantages against competitors resulting in exceeding all quotas set by corporate.
- Reviewed and executed confidential documents, contracts and disclosures.
Account Manager
Saga Communications
12.2015 - 01.2019
- Sold new business sales by driving product benefits around client needs and increased revenue from $50,000 to $1.2 million in 2 year time frame
- Ranked #1 in new business and local direct business
- Generated referral leads from clients to close new sales consistently
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
- Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches
- Set up contracts, negotiated rates and hammered out service terms
- Planned over 50 annual events to strengthen brand initiatives and maximize outreach
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions
- Team leader, trainer, coach and mentor to all new sales representatives
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
Director Of Sales And Marketing
Creative Solutions And Marketing
01.2002 - 12.2015
- Owned all aspects of sales planning, development, account management for territory throughout North and South Carolina
- Prospected, followed up with customer leads every week through phone calls, emails, mailings to generate weekly consults producing solid 90% closing rate after initial consult
- Targeted prospects in other territories through careful research of competitor products, services and trends
- Owned all aspects of sales planning, development, sales presentations, account management for territory throughout North and South Carolina
- Maintained financial controls, planned business operations,controlled expenses while identifying and pursuing opportunities to grow business operations while boosting profits
- Increased company profits year over by 50% through restructured sales and marketing strategies
- Focused on increased client services, creative branding by leveraging interpersonal communication skills combining product knowledge to cultivate and secure new customer relationships
- Planned large-scale events such as corporate networking events and upscale lifestyle events for luxury brands
Sales Manager
Eure Communications - Barnstable Broadcasting
01.1992 - 12.2002
- Planned marketing initiatives and leveraged referral network to promote new business development and generated and delivered hundreds of successful radio advertisements, campaigns, promotions and events for clients
- Planned and led weekly training sessions to promote sales team professional development and sales goal reinforcement
- Generated 70% closing rates for new business sales from 1992 to 2002
- Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts
- Trained team of 10 account representatives, increasing sales more than 50% through training of self-developed 3 step structured sales system
- Directed production of all advertising materials, including preparing copy, evaluating spec spots and submitting client approved spots
- Developed and delivered engaging and polished presentations to highlight campaign features and benefits and draw favorable competitor comparisons resulting in new business advertising campaigns
Education
Certificate - NC Real Estate License
Superior Real Estate
Charlotte, NC12.2019
Certificate - SC Real Estate License
Comps Academy Real Estate School
Charlotte, NC12.2019
Certificate - Selling Skills And Sales Operations
Dale Carnegie Center of Excellence - NYC/Westchester
New York, NY1989
Certificate - Business Administration And Management
Kings College
Charlotte, NC1985
Skills
- Top Producer
- Sales Management
- Real Estate Law
- Advertising/Events/Broadcast
- Business Development
- Contract Negotiation
- New Construction Home Sales
- Property Tours and Inspections
- Construction Processes
- Market Analysis
- New Construction Home Pricing
- Social Media Marketing
- Salesforce Software
- Networking Events
- Sales Quota Management
Timeline
New Home Sales Consultant
Meritage Homes
05.2020 - 10.2022
Account Manager
Saga Communications
12.2015 - 01.2019
Director Of Sales And Marketing
Creative Solutions And Marketing
01.2002 - 12.2015
Sales Manager
Eure Communications - Barnstable Broadcasting
01.1992 - 12.2002
Certificate - NC Real Estate License
Superior Real Estate
Certificate - SC Real Estate License
Comps Academy Real Estate School
Certificate - Selling Skills And Sales Operations
Dale Carnegie Center of Excellence - NYC/Westchester
Certificate - Business Administration And Management
Kings College
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