Lara Glaswand

• Create and execute newsletter and content distribution strategies for key corporate reputational messages
• Develop a newsletter content strategy using A/B testing and audience surveys that has maintained above benchmark key performance metrics
• Analyze audience data and author weekly audience insights reports for leadership team
• Establish Amazon’s first large scale email program focused on distributing key corporate messages directly to Amazon customers
• Develop audience targeting strategies using Amazon’s proprietary email service provider
• Responsible for growing weekly newsletter subscriber list by 12% YoY

• Led programming operations, including day-to-day publishing oversight across multiple content platforms
• Executed business development partnerships with companies such as Facebook, Apple, Amazon and Snapchat
• Managed strategic growth opportunities such as affiliate marketing products, YouTube optimization and foreign language content development
• Oversaw integration with CNN editorial and AdOps teams to increase monthly referral traffic by 450-500%
• Managed a team of talented colleagues, focused on day-to-day operations and long-term career development

• Developed strategic business and operational plans for new and existing initiatives, as well as identified and evaluated organic growth areas, M&A opportunities and strategic partnerships
• Executed and managed business development deals for CNN’s Great Big Story, including content acquisition, content licensing and content development deals
• Managed the execution of Great Big Story’s largest international partnership, Great Big Story Nordics

• Developed processes for production teams to work within the agency model to maximize project efficiency and profitability
• Analyzed production department utilization metrics and advised Head of Production on how to increase department utilization
• Instituted a new software-based resource management process for the technology department
• Reviewed all client retainers and statements of work to ensure deliverables align with the level of effort paid for by the client
• Produced integrated digital campaigns for clients such as Hanes, Canon, Fisher-Price and Rent.com

• Developed and managed domestic and international education partnerships for the Festival’s signature education program
• Researched and assisted in shaping the editorial content and show flow for several festival events, including video production

• Member of the founding video production team for News Corporation’s groundbreaking news magazine app

• Supported senior production staff in the ideation, planning and production of episode segments