Lara Ispravnikova

• Own Lifecycle, and establish the roadmap which is drives businesses value and aligns with business growth, customer needs, stakeholders needs, market opportunities, and overall tech stage.
• Keep balance between short term needs and long term investments.
• Collaborative with CEO & COO and others departments heads to be aligned with company strategy and product priorities. Increased the velocity up to 90% (was 45%) and dramatically increased team performance (each team member closed +50% of tickets).
• Improved Onboarding flow - increased performance up to 30%.
• Built and strengthened strategic relationships with clients /partners& vendors.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Recruited and hired experienced managers and designers to be on track and within budget requirements, saved 40% of staff budget (hired worldwide excellent skills and perfectly fit dev's and products / ux/ui ).
• Mentored product & it team on best practices and protocols to maximize productivity.

• Led general engineering, software, and research organizations in three international offices and across multiple domains including websites, mobile devices, commercial platform, content platform, home services (6+) and ERP/CRM.
• Strategy for home services, planning corporate growth, and coordinating strategic plan with development and implementation of different systems – for example:

- I developed and Implemented Twilio Flex

and reached goals – decreased spam call up

to 60%, decreased missed-calls up to 40%,

increased orders and revenue up to 35%.

- Integrated OKR/KPI’s (hybrid model) to dev’s

and product's involved in a real game to

achieve results and keep the team

accountable for their own professional goals

which improved performance up to 30%

and velocity up to 95%.

- Hired a strong team.

• As CTO and CPO served as team lead of talented group of technology and design professionals that developed, rolled out, and supported new online products and seamlessly integrated them to provide “one-stop-shop” for musicians and investors (our 360 Solution).
• Used automation tools such as SSRS, Tableau, Looker, and MicroStrategy to streamline report generation for cross-functional teams – helped keep focus on analysis instead of Zoom meetings which saved up to 25% of work time.
• Optimized ad campaigns by implementing changes based upon key analysis – increased CTR & CR up to 25%.
• Road map: created and controlled for both department IT & Product – decreased miscommunication and kept a tight release schedule.
• Hiring: IT and Product (recruited Los Angeles-based team).

• As CTO and CPO was responsible for developing and executing technology strategy to drive product forward. Hired and led multi-tiered team of 15+ engineers, spread across US, Europe, and Asia while providing strategic mentorship to dev team regarding integration and execution in alignment with brand strategy – increased IT team performance up to 50%. Optimized processes between IT/Product and Operation teams which improved deliverability up to 40%.

• As Digital Director, completed over ten special projects, thereby saving company approximately $15M annually. Most notable product, “Single Sign In,” was developed within “S-Club” Loyalty Program with 1M+ members. This project increased online sales revenue by 25%, offline sales by 15%, and sales in affiliate networks by 8%. It was much easier for customers to use "Single Sign In" to access all projects using single dashboard, which displayed all their order history.

• As COO, brought Fastlane Venture’s businesses, enabling teams, and functions together so that company could run smoothly, and ensured that four businesses were set up to succeed. Oversaw Trust and Safety (helping ensure community’s safety, both online and offline), Customer Experience (host and guest support available 24/7), Payments (a payments platform for host and guest transactions), Legal, Policy, and Communications for Travel / Financial / Entertainment industry/ Commercial Estate.

• As Marketing Director, suggested pushing online B2B solution for offline Travel Agency thereby increasing revenue up to 35%. Did Product analysis and found main cause of customer leakage and prepared solutions to improve it thereby increasing CR,% up to 40%. Also:
• Developed and led online ad campaigns, encompassing SEM, SEO, social media, mobile, video, and display, generating 12,000+ qualified leads per month and improving revenue up to 80%.
• Collaborated with PR to grow website traffic and FB followers by leveraging credibility and history of AWAD’s founders as pioneers in industry to secure interest with travel and business press - brand recognition was increased up to 70%.

• As Marketing Expert, executed and managed partner programs, digital content, contests and sweepstakes, interactive features, viral campaigns, specialty programs, and online ad campaigns and assets.

• As Head of Marketing, did very important project for all of mortgage industry in Russia: automating scoring system for credit managers which improved time to make decision on mortgage loans up to 99% (two hours instead of one week).