Lara King
Lilburn,GA
Summary
Creative content architect with three years of experience focused on copywriting SEO-driven digital and social media copy for strategic brand growth and management across several website platforms and marketing mediums. Establishing successful conversion initiatives and client growth strategies based on market research and real-time analytics.
Overview
27
27
years of professional experience
1
1
Certification
Work History
SEO Marketing Content Copywriter
Architectural Illustrations, Inc.
10.2000 - Current
- Spearheaded a Houzz advertising campaign, including all project copy, SEO content, and keyword research for successful re-launch of home design division that has increased company revenue by 50 percent. Project management is ongoing.
- Bolstered campaign performance across platforms such as Facebook, LinkedIn, Instagram, and Houzz by creating engaging copy. This has resulted in over 20 new client conversions.
- Customized brand message in our most responsive social media market - LinkedIn - by establishing customer trust and building rapport through speaking from the standpoint of industry knowledge. Selected intentional content strategies based on market research findings that included a clear call to action after introducing benefits to alleviate clients' potential pain points.
- Designed six websites, including two for outside clients and four additional sites across three divisions (Architectural Visualization, Home Design, and Fine Art). Responsibilities include all copywriting, SEO details, and maintenance for it to function as a living page, keeping all new projects loaded properly and promptly.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Performed SEO website audits and successfully improved search result rankings using SEMrush insights.
- Selected and designed high-quality photos and videos to supplement written copy.
- Illustrated watercolor renderings and assisted with Adobe Photoshop revisions (Adobe Creative Suite), requiring client collaboration, active listening skills, tenacity, meticulousness, and precise feedback follow-through.
- Designed updated logo for both the company Fine Art Studio and the Home Design blog.
- Curated fine art Canva portfolio elements with an adherence to professionalism balanced with colorful artwork and themes.
- Filmed and edited captivating short-form video content for social media using Wondershare Filmora editing software.
- Pioneered a WordPress site for the company's upcoming blog. Responsibilities include general design, blog post copy, and adding relevant images and videos.
Data Analyst, Writing Contributor and Reviewer
Remotasks/Outlier
07.2023 - 06.2024
- Selected via highly comprehensive and restrictive writing application to contribute to AI LLM training.
- Promoted to Reviewer with responsibility of ensuring highest quality co-worker input, necessitating proofreading, grading, and editing leadership duties.
Customs Compliance Representative
ATL, Ltd.
06.1998 - 01.2000
- Composed compelling formal copy correspondence with U.S. Customs aimed at slashing any monetary penalties incurred for company oversights.
- Mitigated penalty from approximately $94,000 to $4,000 based solely on my written petition for relief.
- Researched nuanced importation scenarios and customs regulations for data relevant to penalties for increased company savings.
- Expedited U.S. Customs clearance for importing customers by working closely with inspectors and customs house brokers, requiring customer service and demonstrating problem-solving skills.
- Awarded sole performance-based opportunity for an Inbound Documentation Representative to attend U.S. Customs Seminars in both New York and Los Angeles.
Education
Bachelor of Arts - Spanish
Emory University
Atlanta06.1998
General Undergraduate Studies - Spanish, Writing, Sociology, Psychology Curriculum
Berry College
Rome, GA06.1996
Skills
- Copywriting
- Content Writing
- Website SEO Optimization
- Website Design
- Research
- Persuasive Writing
- Blog Post Writing
- Brand voice
- Accuracy and Precision
- Editing and proofreading
- Dependability and Cooperation
- Content Curation
- Social Media Content Writing
- Attention to Detail
- Long-form content
- Keyword Research
- SEO
- Deadline Adherence
- Blogging knowledge
- Social Media Copywriting
- Watercolor Illustration
Certification
- SEO Certification, Hubspot Academy Active June 2024-June 2025
- The Complete Copywriting Course: Write to Sell Like a Pro, Udemy as of 2024
- Hootsuite Platform Certification as of 2024
- Writing Like the Greatest Masters of Persuasion LinkedIn, 2024
Languages
Spanish
Professional Working
Timeline
Data Analyst, Writing Contributor and Reviewer
Remotasks/Outlier
07.2023 - 06.2024
SEO Marketing Content Copywriter
Architectural Illustrations, Inc.
10.2000 - Current
Customs Compliance Representative
ATL, Ltd.
06.1998 - 01.2000
Bachelor of Arts - Spanish
Emory University
General Undergraduate Studies - Spanish, Writing, Sociology, Psychology Curriculum
Berry College
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