Lara Knowlton

• Improved social media presence with tailored content strategies for each platform, resulting in higher audience engagement.
• Managed crisis communication, mitigating negative publicity during high-profile incidents.
• Negotiated partnerships with event organizers to secure strategic speaking opportunities for company leaders, strengthening industry credibility.
• Spearheaded rebranding initiative, aligning visual identity with company values and strategic direction.
• Championed internal culture initiatives that fostered a more inclusive workplace environment.
• Orchestrated successful product launches through well-coordinated PR efforts, garnering favorable reviews from both consumers and press outlets.
• Mentored junior staff members, fostering professional development and growth within the communications team.
• Generated public interest by coordinating thought leadership initiatives and securing speaking engagements for key executives.
• Optimized email marketing campaigns for improved open rates, click-throughs, and conversions.
• Implemented data-driven processes to track ROI on all communication efforts, enabling continuous improvement of tactics.
• Collaborated with cross-functional teams to launch successful integrated marketing campaigns.
• Established relationships with key industry influencers to amplify brand reach.
• Revamped website content to improve user experience and increase web traffic.
• Developed key messaging for all external-facing materials to ensure consistency across channels and touchpoints.
• Elevated executive profile by securing placements in industry publications and organizing guest appearances at events.
• Coordinated advocacy relations meetings and prepared necessary materials in advance.
• Analyzed market data to inform strategic decisions.
• Supported Type plans through development and implementation of internal and external communication strategies.
• Evaluated program effectiveness to determine return on investment.
• Developed communications strategies to drive forward progress in public relations.
• Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
• Created and managed social media campaigns to increase brand engagement.
• Devised content strategy to effectively engage target audiences.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Optimized email campaigns to increase open and click-through rates.

Managed team

Social media

Events

Galas, speaking events, film series

Key members launching the United Nations Worldview Programme.

Coordinating speakers, vendors programs. Attendees, sponsorships, students attendees

• Developed e-commerce strategies, increasing online revenue 100% annually.
• Created strategic brand marketing initiatives through national advertising, integrated e-mail, Web and direct mail campaigns, as well as through participation in national conferences.
• Designed and executed market research involving survey design, implementation and national focus group testing to streamline new products.
• Forged strategic partnerships, new distribution channels and affinity relationships.
• Managed team of five employees.

• Specialize in integrated marketing campaigns and creative business solutions.
• United Nations Business Council, New York, NY, 2001–2002
• Igougo Travel Web Site, New York, NY, 2001–2002
• New York Ecommerce Association, New York, NY, 2001–2002

• Managed team of 10 people.
• Targeted, negotiated and implemented partnerships for co-branding initiatives, and new distribution channels.
• Launched a revenue-generating events department, executing over 400 brand building worldwide conferences annually, including exhibitions, sponsorships, program agenda and content.
• Branded multiple product lines using integrated direct, Web, e-mail and direct marketing, generating over $2 million in annual revenue.
• Executed international direct mail campaigns of over 500,000 pieces annually to promote products and services.

• Developed strategic marketing campaigns including corporate collateral, Web and e-mail promotions, print ads, newsletters, product catalogs and press releases. Wrote all marketing copy for print collateral and Web site.
• Managed marketing presence at international trade shows and conferences.

• Executed international direct marketing campaigns, and wrote all marketing copy for sales kits, brochures, Web site, sales presentations and press releases.
• Initiated partnerships with international travel and tourism agencies to build new markets throughout Central Europe.

• Produced national exhibitions and conferences including the Czech Republic’s first recruitment expositions for the health care and telecommunications industries.
• Created international marketing campaigns including print advertising, press releases and direct mail.