Lara Wachs

Current Role:

Played a central role in the rebranding of Entercom to Audacy, working across functions to develop the marketing initiatives for the launch. In this role, I lead a dynamic team of marketers to enhance brand equity for Audacy and drive measurable organizational success.

• Collaborate across marketing functions to contribute to corporate strategy, aligning initiatives with evolving business objectives.
• Elevate Audacy's visibility in the marketplace by managing B2B event strategy and fostering partnerships with brand marketers and agencies. 50 events/year; generated 2K+ leads and 11K impressions in 2024.
• Deliver actionable thought leadership content and proof points to engage the Audacy brand and support sales teams in achieving revenue. 80+ articles, webinars and eBooks in 2024.
• Optimize and refine content across Audacyinc.com to ensure a cohesive and engaging brand experience.
• Oversee the demand generation business, achieving 100M brand impressions and $8M in inbound revenue.

Initial Role:

Led the founding Corporate Marketing team, overseeing brand positioning, messaging, and market-facing presence during a high-profile merger that created the #2 audio company in the U.S.

• Responsible for launching the corporate website, achieving 153K monthly pageviews, 55K unique visitors, and a 10%YOY increase in organic traffic in year one.
• Developed Google Business Pages across markets, resulting in 33K additional impressions in one month for verified pages.
• Collaborated with functional leaders across 235 stations and 47 markets to create strategies that elevated both brand Entercom (now Audacy) and local brands.
• Developed thought leadership programs grounded in content and data-driven insights, promoted via earned, owned, and paid channels.
• Established memberships with trades including the ANA, IAB, and NAB, providing networking and educational benefits for 8,000 employees.
• Launched the first corporate social responsibility platform, enhancing business and social impact for listeners, employees, marketers, and investors.

Launched the Hispanic marketing division at Meredith Corporation (now DotDash Meredith), creating a national women's lifestyle brand and four national parenthood brands.

• Partnered with a 7-person sales team to deliver end-to-end client solutions, from ideation and strategy to execution and activation.
• Built strong relationships with influencers to carry out successful integrated marketing programs that increased brand engagement.
• Directed a team of five marketers, managing recruitment, development, and performance while overseeing budgets and presenting results to senior leadership.
• Produced high-profile consumer and cultural events to enhance brand awareness and drive advertiser revenue, raising over $500K for nonprofit programs and securing millions in sponsorships.
• Collaborated with stakeholders to develop brand strategies, B2C websites, sales materials, and digital products, ensuring alignment with market trends and client objectives.

• Drove advertiser revenue for a national and international sales team of15+, through ideation, packaging, sell-through, and execution of integrated marketing programs for accounts including Mexico Tourism Board, Las Vegas CVA, JetBlue, Sentient Jet, Visit Florida, Charleston CVB, Mandarin Oriental, Celebrity Cruises, Hotel Zaza, Bombay Sapphire, Absolut, Wolf Blass, and E&J Gallo
• Secured partnerships with organizations and nonprofits such as The Asia Society, Christies, MOMA, NY Historical Society, and NY Film Festival, to execute programs on clients' behalf
• Created co-op advertising programs for destination marketing organizations, airlines, and cruise lines, increasing sales and repeat business
• EARLY CAREER HISTORY
• Additional experience at Time Inc
• And Hearst as Associate Sales Development Manager, People en Español (part of launch team); Sales Assistant, Esquire