Summary
Overview
Work History
Education
Skills
Timeline
Generic

LaRae Melle

ROY,UT

Summary

Dynamic Sales Development Representative with a proven track record at MarketStar, generating over $3 million in revenue this year for PagerDuty. Skilled in lead qualification and CRM tracking, I excel in building customer relationships and delivering impactful product demonstrations. My goal-oriented mindset drives success in achieving sales targets and fostering strategic partnerships.

Overview

11
11
years of professional experience

Work History

Sales Development Representative

PagerDuty
11.2020 - Current
  • Conducted outbound calls to generate leads and qualify prospects. Consistently leading the team in qualified new business and expansion sales leads
  • Provided detailed demonstrations of the PagerDuty solutions to new customers based on their needs assessment as well as the case study.
  • Worked closely with the account executives once customers case studies were verified and BANT was obtained to further assist the customers. Generating over $3 million in revenue this year. With not only SMB companies but also aligned with the Top Strategic Enterprise accounts such as Home Depot, LA Dodgers, and Omaha Steaks.
  • Collaborated with marketing team to align messaging and improve lead conversion rates.
  • Utilized CRM software to track interactions and manage sales pipeline effectively.
  • Researched industry trends and competitor activities to inform sales strategies.

Sales Desk Rep

Cisco Systems, Inc.
11.2017 - 10.2020
  • Collaborated with Cisco Partners like Intel and NetApp team members to ensure alignment with Cisco teams to bring in other solutions to assist global customers
  • Adapted quickly to new policies, procedures, and system updates while maintaining service standards.
  • Developed and maintained positive team relations and coordinated with team members to properly handle requests and questions.
  • Managed diverse portfolio of partners, ensuring that each received introductions to account teams to bring tailored solutions aligned with customers specific requirements.
  • Provided valuable input resulting in new opportunities for growth and development.

RCO Channel Account Manager

Intel
12.2016 - 11.2017
  • Provided account management to 165 Intel Partners in the Mid-Atlantic territory to position Intel hardware for a better overall solution. Provided education on new Intel solutions to Platinum Partners, nurtured Gold and Registered status partners to increase their Intel revenue to average over $30 million dollars annually. Qualified and identified possible Intel revenue generating opportunities by managing and forecasting partner’s pipeline. Assisted in educating and providing product specs to assist partners throughout the sales cycle.
  • • Managed 165 ITP partners at a Platinum, Gold and Registered level.
  • • Provided product configurations and recommendations. Submitted special pricing requests.
  • • Build business relationship with project managers and business owners.
    • Worked closely with distributors and negotiated through the DPA processes for order fulfillment.
  • Provided account management to 165 Intel Partners in the Mid-Atlantic territory to position Intel hardware for a better overall solution. Provided education on new Intel solutions to Platinum Partners, nurtured Gold and Registered status partners to increase their Intel revenue to average over $30 million dollars annually. Qualified and identified possible Intel revenue generating opportunities by managing and forecasting partner’s pipeline. Assisted in educating and providing product specs to assist partners throughout the sales cycle. • Managed 165 ITP partners at a Platinum, Gold and Registered level. • Provided product configurations and recommendations. Submitted special pricing requests. • Build business relationship with project managers and business owners. • Worked closely with distributors and negotiated through the DPA processes for order fulfillment.

Opportunity Registration Specialist

NetApp
04.2015 - 12.2016
  • Processed daily 80-100 opportunity deal registrations for NetApp. With a 95%+ accuracy rate while exceeding the 48 hour SLA at a rate of 2-4 hour SLA. Worked to overcome barriers of the deal registration process to provide superior assistance and to educate NetApp Sales Representatives and NetApp Partners. My ability to understand the varying factors of sales representatives knowledge & tailor a solution on the registration process they can navigate, has led to my greatest successes.
  • Processed daily 80-100 opportunity deal registrations for NetApp. With a 95%+ accuracy rate while exceeding the 48 hour SLA at a rate of 2-4 hour SLA. Worked to overcome barriers of the deal registration process to provide superior assistance and to educate NetApp Sales Representatives and NetApp Partners. My ability to understand the varying factors of sales representatives knowledge & tailor a solution on the registration process they can navigate, has led to my greatest successes.

Inside Channel Account Manager

Richo
08.2014 - 04.2015
  • Cultivated relationships with 300+ reseller accounts active and potential value added resellers selling printer equipment exceeding sales quotas by an average of 147% over 4 continuous quarters. Qualified and identified possible revenue generating companies to become aligned with Ricoh America’s Printer equipment. Recruited and managed partners at a Tier 2-5 level. Provided product information and recommendations. Submitted special pricing requests. Built business relationship with project managers and business owners. Worked closely with distributors for order fulfillment.
  • • Recruited new Ricoh Rewards Partners.
  • • Provided product and brand awareness to potential Printer value added resellers.

• Identified potential qualified business opportunities relating to printers with Ricoh America’s OPBG team.
• Account management and follow up.

  • Executed market analysis to identify potential channel opportunities and optimize partner performance.

Education

High School Diploma -

Weber High School
North Ogden, Ut
05.1991

Skills

  • Cold calling
  • Goal-oriented mindset
  • Customer relationship building
  • Lead qualification
  • Email outreach
  • CRM tracking
  • Relationship development
  • Salesforce proficiency
  • Product demonstration

Timeline

Sales Development Representative

PagerDuty
11.2020 - Current

Sales Desk Rep

Cisco Systems, Inc.
11.2017 - 10.2020

RCO Channel Account Manager

Intel
12.2016 - 11.2017

Opportunity Registration Specialist

NetApp
04.2015 - 12.2016

Inside Channel Account Manager

Richo
08.2014 - 04.2015

High School Diploma -

Weber High School