Laresa Terry
Newark,DE
Summary
Diligent project management professional with experience leading product lifecycles from conception to launch, consistently driving collaboration to achieve exceptional results. Proven track record in project delivery, leveraging expertise in agile and waterfall methodologies, and effective stakeholder communication. Recognized for a strong commitment to fostering team success and delivering impactful outcomes. Reliable and skilled in prioritizing tasks while adeptly solving complex challenges in fast-paced environments.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Sr. Product Manager, Loyalty Rewards
Bank of America
05.2018 - Current
- Driving digital initiatives to deliver an improved online rewards experience for clients.
- Improving the user experience through close collaboration with design and development teams on UI enhancements.
- Managing requirements development for digital rewards initiatives, ensuring objectives and deadlines are met.
- Coordinate with third-party vendor throughout the software development lifecycle, from requirements gathering to validation.
- Leveraging Agile and Waterfall methodologies for efficient project management.
- Establish strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
- Manage project funding to ensure spending remains within budget.
- Ensure regulatory compliance by working closely with legal, compliance and risk on necessary documentation and approvals.
Product Consultant, Credit Card Rewards
Bank of America
01.2011 - 05.2018
- Managed the execution of digital content strategies to effectively engage target audiences to increase card rewards redemption rates.
- Collaborated with stakeholders and external creative agency on website design and content changes.
- Developed, implemented, and validated initiative requirements, confirming all objectives were met.
- Managed vendor relationship and annual funding budget with external creative vendor.
- Worked closely with legal and risk management to obtain necessary approvals.
- Established an intake and tracking system for content update requests, resulting in improved management and visibility.
Product Consultant, Credit Card Marketing
Bank of America
01.2009 - 01.2011
- Implemented new account growth and relationship deepening strategies for mass market and emerging customer segments across direct mail and digital channels.
- Oversaw test initiatives to introduce new or enhanced products into the market.
- Analyzed campaign data to revise marketing strategies for future efforts.
- Initiated program set up to ensure accurate presentation of new acquisition offers.
Marketing Mgr., Credit Card New Partner Marketing
Bank of America
01.2007 - 01.2009
- Developed and implemented marketing programs for new partners and new credit card products.
- Managed the creation of marketing collateral for direct mail, event and digital marketing channels.
- Attended partner events to promote new card offering to prospective customers.
- Managed marketing expenses to ensure efforts met budget guidelines.
- Analyzed campaign data post launch to revise strategies for future efforts.
Project Manager, Card New Product Development
MBNA - Bank of America
01.2003 - 01.2007
- Developed and managed project plans to ensure timely completion of project deliverables for new credit card product launches.
- Researched competitive environment and provided recommendations on new product ideas.
- Developed marketing strategies to test product alternatives and to provide feedback for product roll out.
- Managed the efforts of a team of two associates, including training, conducting regular performance reviews, identifying areas for improvement and developing action plans to address them.
Conversion Ops Mgr., Credit Card Loyalty Marketing
MBNA - Bank of America
01.1999 - 01.2003
- Developed strategies and criteria for card product upgrade and cross sell marketing campaigns.
- Oversaw the execution of product upgrades and cross sells including lead generation, account mapping, implementation and validation.
- Collaborated with development team on enhancements to software used to execute card product upgrades.
- Managed the efforts of a team of two associates, including training, conducting regular performance reviews, identifying areas for improvement and developing action plans to address them.
Information Analyst, Credit Card Marketing
PNC National Bank
01.1996 - 01.1999
- Created lead lists and mail files for marketing campaigns using SAS software.
- Collaborated with stakeholders to identify business needs to produce recurring reporting to analyze marketing program performance.
- Provided on-demand data analysis by executing SAS queries to support business decisions.
- Oversaw the distribution and scheduling of all reporting tasks to optimize team workload and efficiency.
Education
Bachelor of Science - Business Management
Wesley College
Dover, DelawareSkills
- Project management/Project execution
- Cross-functional collaboration
- Team-oriented strategic planning
- Critical thinking for problem-solving
- Hybrid project management methodologies
- Experience with content management systems
Certification
Agile Certified Product Manager / Product Owner
Timeline
Sr. Product Manager, Loyalty Rewards
Bank of America
05.2018 - Current
Product Consultant, Credit Card Rewards
Bank of America
01.2011 - 05.2018
Product Consultant, Credit Card Marketing
Bank of America
01.2009 - 01.2011
Marketing Mgr., Credit Card New Partner Marketing
Bank of America
01.2007 - 01.2009
Project Manager, Card New Product Development
MBNA - Bank of America
01.2003 - 01.2007
Conversion Ops Mgr., Credit Card Loyalty Marketing
MBNA - Bank of America
01.1999 - 01.2003
Information Analyst, Credit Card Marketing
PNC National Bank
01.1996 - 01.1999
Bachelor of Science - Business Management
Wesley College
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