Summary
Overview
Work History
Skills
Additional Highlights
Timeline
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Larina Tollman

Larina Tollman

Loganville,GA

Summary

Visionary learning and development leader with a proven track record of coaching and transforming over 650 dental professionals into high-performing experts in sales, marketing, and customer engagement. I don't just train teams—I build cultures of continuous growth and excellence. With over 7 years of experience, I’ve mastered the art of designing learning programs that not only meet but exceed business objectives. Expert in leveraging LMS, crafting innovative curriculum standards, and collaborating with cross-functional teams to drive real, measurable results. Passionate about empowering individuals and ready to shape the future of manufacturing teams, one transformative training experience at a time.

Overview

16
16
years of professional experience

Work History

Marketing Specialist - Multi-Family Division

Freelance
Atlanta, Georgia
03.2023 - Current
  • Collaborated with multiple property management companies to launch, grow, and scale marketing campaigns, focusing on increasing occupancy and resident engagement within multi-family communities.
  • Developed and executed tailored social media marketing strategies, driving brand visibility and attracting potential residents across various digital platforms.
  • Conducted market research and analyzed competitor campaigns to identify industry trends, leveraging insights to create effective content and promotional strategies.
  • Leveraged data analytics to track campaign performance, implementing strategic adjustments to optimize ROI and amplify overall marketing impact.

Director of Sales and Marketing

Open Wide
Atlanta, Georgia
09.2022 - Current
  • Designed and delivered comprehensive training programs for dental professionals, focusing on enhancing patient engagement, customer service excellence, and sales techniques.
  • Collaborated with cross-functional teams, including business leaders and product developers, to implement growth strategies and maximize business performance.
  • Supported business model development by working with finance teams to evaluate performance metrics and adjust strategies for optimal outcomes.
  • Shaped marketing strategies and led initiatives to introduce innovative service offerings, enhancing customer experiences and loyalty.

Sales and Marketing Coordinator

Glitz Tooth Gemz
Atlanta, Georgia
01.2017 - 09.2022
  • Developed and delivered targeted training programs to educate dental professionals on sales tactics, patient engagement strategies, and best practices in customer service.
  • Conducted market research to identify emerging trends and customer needs, using insights to create training content and inform strategic decisions.
  • Spearheaded the creation and management of training materials and online content, ensuring consistency with brand messaging and learning objectives.
  • Collaborated with cross-functional teams, including product developers and business leaders, to align training programs with business goals and optimize the learning experience for participants.
  • Established and maintained relationships with key influencers and micro-influencers, integrating their insights into training programs to broaden educational impact and credibility.
  • Delivered quarterly reviews of existing training materials, identifying content for revision, enhancement, or retirement to maintain the relevance and effectiveness of the learning curriculum.
  • Leveraged data analytics to assess the impact of training programs, implementing improvements to enhance learner engagement and overall success rates.

City Carrier Assistant

United States Postal Service, USPS
Marietta, GA
01.2015 - 03.2017
  • Optimized delivery routes for timely and efficient mail distribution, showcasing strong organizational and problem-solving skills.
  • Built positive relationships with community members, consistently providing excellent customer service under diverse weather conditions.
  • Demonstrated reliability and precision in handling registered and insured mail, contributing to the organization's reputation for accuracy and dependability.

Deputy Sheriff II

Cobb County Sheriff's Office
Marietta, GA
01.2012 - 10.2014
  • Ensured safety and security within the facility by conducting thorough inspections and maintaining order, demonstrating strong attention to detail and adherence to protocols.
  • Handled inmate interactions with professionalism, exercising interpersonal skills and conflict resolution.
  • Conducted booking procedures, including fingerprinting and medical assessments, ensuring compliance with legal and organizational standards.

Retail Sales Consultant

Sprint PCS, Mobile telephone company
East Point, GA
09.2008 - 01.2012
  • Drove sales growth through exceptional customer service, cross-selling products, and providing personalized shopping experiences.
  • Managed cash, check, and credit transactions with 100% accuracy, ensuring financial accountability and customer satisfaction.
  • Built lasting customer relationships through follow-up communications, enhancing loyalty and contributing to the store’s overall performance.

Skills

  • Social Media Strategy: Expertise in crafting tailored social media strategies to drive engagement and growth in the dental and multi-family industries
  • Sales & Marketing: Proven track record of implementing sales tactics and marketing strategies that enhance brand visibility and revenue
  • Content Creation: Proficient in creating compelling content across various platforms, ensuring consistency and resonance with target audiences
  • Cross-Functional Collaboration: Experienced in working with sales, product, and leadership teams to align marketing initiatives with business objectives
  • Data Analysis: Skilled in analyzing market trends and campaign performance metrics to refine marketing strategies for maximum impact

Additional Highlights

  • Business Impact: Track record of driving revenue growth and customer engagement through strategic marketing campaigns and innovative sales techniques.
  • Team Leadership: Proven ability to lead training programs, enhance team performance, and foster a culture of continuous improvement.
  • Adaptability: Diverse experience in both the dental and multi-family industries, capable of quickly adjusting strategies to meet changing market demands.

Timeline

Marketing Specialist - Multi-Family Division

Freelance
03.2023 - Current

Director of Sales and Marketing

Open Wide
09.2022 - Current

Sales and Marketing Coordinator

Glitz Tooth Gemz
01.2017 - 09.2022

City Carrier Assistant

United States Postal Service, USPS
01.2015 - 03.2017

Deputy Sheriff II

Cobb County Sheriff's Office
01.2012 - 10.2014

Retail Sales Consultant

Sprint PCS, Mobile telephone company
09.2008 - 01.2012

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Larina Tollman