Larionova Kateryna
Content Team Lead, Content Coordinator, Editor-in-Chief, SEO Content Specialist
Summary
Experienced Content Team Lead with a track record in managing strategic content operations. Expert in content creation and leading both in-house and freelance teams to enhance online visibility and user engagement through innovative content initiatives.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
International Content Team Lead
Kraken Leads
1 2020 - 03.2024
- Lead a team of content coordinators focusing on SEO and link building to improve digital content strategies.
- Design technical content specifications based on detailed analytics, enhancing content effectiveness.
- Maintain high content quality standards and manage international content suppliers for consistent delivery.
- Oversee financial planning and reporting for content outsourcing to optimize budget and resources.
- Conduct team training programs to boost productivity and content quality.
International Content Coordinator
Lucky Labs / Kraken Leads
1 2018 - 1 2020
- Built and managed a freelancer base of about 100 people across 24 local languages, enhancing global content delivery.
- Managed global recruitment and quality assurance of content creators, ensuring diverse and relevant content.
- Implemented and monitored quality control processes, continuously improving content standards.
- Developed content specifications from competitor and market analysis, increasing user engagement.
- Oversaw content creation, translation and localization to expand market reach.
- Managed content outsourcing budgets, ensuring financial efficiency.
Copywriter & Technical Editor
Lucky Labs
01.2016 - 01.2018
- Created technical documents, marketing copy, and news articles, increasing brand visibility and engagement.
- Ensured timely, consistent publication across platforms.
- Managed content revisions and stakeholder feedback.
- Conducted research for content accuracy and depth.
Head of Content
Pokupon & SuperDeal
01.2012 - 01.2016
- Oversaw tasks for copywriters and designers, ensuring adherence to deadlines and quality standards.
- Formulated content guidelines to enhance efficiency and output quality.
- Negotiated content strategies with stakeholders with both creative and commercial objectives.
- Streamlined content production workflows to optimize team performance.
- Implemented quality assurance practices to maintain high content standards.
Copywriter & Editor
SuperDeal
01.2011 - 01.2012
- Wrote promotional articles and managed visual content creation, enhancing user engagement.
Education
Bachelor of Journalism -
Kyiv International University
01.2007 - 04.2012
Certificate in Search Engine Optimization - undefined
WebPromoExperts
01.2016 - undefined
Content Master Online Course - undefined
IAMPM
01.2019 - undefined
Skills
Journalistic Experience
- Newstock Lifestyle Media, 2009 - 2011: Journalist & Photographer
- Sumno.com Media, 2009 - 2010: Journalist & Photographer
- Newspaper “Наше Життя”, 2008 - 2009: Journalist
Languages
- English (C1)
- French (A2)
- Turkish (A1)
Timeline
Content Master Online Course - undefined
IAMPM
01.2019 - undefined
Copywriter & Technical Editor
Lucky Labs
01.2016 - 01.2018
Certificate in Search Engine Optimization - undefined
WebPromoExperts
01.2016 - undefined
Head of Content
Pokupon & SuperDeal
01.2012 - 01.2016
Copywriter & Editor
SuperDeal
01.2011 - 01.2012
Bachelor of Journalism -
Kyiv International University
01.2007 - 04.2012
International Content Team Lead
Kraken Leads
1 2020 - 03.2024
International Content Coordinator
Lucky Labs / Kraken Leads
1 2018 - 1 2020