Larisa Elzon-Kaya

• Work directly with COO and Department heads to ensure timely and appropriate communication regarding special events and services offered at The Club.
• Execute all communication strategies that drive communication efforts of The Club and focus on brand building.
• Utilize social media platforms to ensure new and existing members develop relationships, experience superior, personalized service, and participate in variety of programs and events that will enrich their lifestyles.
• Design, write and create all content for daily newsletter email campaigns to members in effort to build meaningful connections and encourage members to become involved in The Club and community.
• Create and publish all promotional materials for all departments, via Adobe In Design and Canva to inspire member appreciation.
• Create events and member notifications via Northstar Club Management software
• Collaborate with Food and Banquet and Special Events and created menu designs.
• Draft statements, Member communications and regulations as needed for COO.
• Manage and create Club website content and images
• Increased customer engagement through social media.
• Monitored and elevated online presence of company's brand, engaged with users and strengthened customer relationships.
• Developed marketing content, promotional materials and advertisements to drive brand awareness along with website and social media traffic.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs for multiple brands, turning social media into social marketing.
• Created dynamic marketing content, promotional materials and communication tools for various social media campaigns via Canva and Adobe Suite.
• Obtained results using targeted social marketing leading to clicks to websites, increased visibility, growth in social media audiences and qualified leads.
• Web content design, development and management.
• Responsible for all copywriting, visual content & design for monthly newsletters for multiple brands.
• Public relations and creation of marketing opportunities within community.
• Prepared and executed outreach events that resulted in partnership-building
• Email/text campaigns and alerts to new prospects, members and subscribers via Jonas Club Software.
• Responsible for online reputation management and for improving ratings and rankings for brands.

Brand building, graphic design, website content, newsletters, email campaigns, social media management and content curation and creation, network building and development, online reputation management. Photography and photo editing