Summary
Overview
Work History
Education
Skills
Interests
Languages
Timeline
Generic

LARISSA A. BRENNER

BERMUDA RUN,NC

Summary

Adaptable Merchandising Manager offering 19 years analyzing sales data to plan merchandise. Offered well-rounded selection of merchandise while carefully monitoring sales data for each item using [Name] software. Reviewed sales history for successful purchasing. Leveraged online sales tactics to increase profits.

Overview

22
22
years of professional experience

Work History

Sr. Merchandising Manager/Sr. Manager

Hanesbrands, Inc/Maidenform, Inc
Winston Salem, NC
03.2013 - Current

Product Development Manager

Victoria’s Secret
New York, NY
01.2012 - 03.2013
  • Executed the development of bras, panties & lingerie designs and for retail stores through collaboration with the design team and overseas factories Owned costing process including internally costing garments as well as partnering with overseas vendors through development process Partnered and identified opportunities with Production & Sourcing on global sourcing strategy Negotiated with vendors to achieve costs and meet/exceed margin benchmarks Monitored status of raw materials and color samples for key milestone meetings Identified opportunities with Production & Sourcing on global sourcing strategy Troubleshot and proposed solutions for materials, costs and samples at risk and communicate to leadership accordingly Partnered with production and sourcing teams to determine vendor allocation Ensured all calendar deliverables are met in development process of 6 season calendar Drove cross functional team meetings, communicate risks as well as cost challenges and provide solutions Prepositioned raw materials prior to each season and risk access delays Executed changes in styling coming out of Style Review and cost updates associated with changes Supervised and develop team of Product Development Assistants/Coordinators Responsible for accuracy of all BOM’s in FlexPLM as managed by PD team.

Product Manager

Macy’s Merchandising Group
New York, NY
01.2011 - 12.2011
  • Responsible for the development and performance for a private label juniors sleepwear & activewear line Developed sku plans and worked with design to create the product assortment Shopped the competitive market to identify opportunities and trends Presented product to buyers as well as leadership and company executives each season Partnered with buyers to develop open to buy receipt flow plans and by door assortments Recommended promotional opportunities and retail pricing strategies Attended all fits to ensure product met the design intent Communicated with overseas offices and vendors to develop each style Negotiated all costs and responsible for maintaining target markup for the brand Collaborated with marketing for packaging elements and visual merchandising strategy Managed T&A to ensure timely delivery of merchandise Analyzed merchandise performance to the sku level and presented best & worst performers weekly.

Merchandiser/Account Manager

LARISSA A. BRENNER, Native Intimates
New York, NY
08.2010 - 12.2010
  • Developed bras, panties & shapewear for existing and prospective accounts Identified product opportunities, researched trends and shopped the market Collaborated with design and sales and provided direction for marketing, color and prints Provided fit comments for garments and communicated accordingly Established target pricing in order to maintain company and account margins.

Product Manager

01.2008 - 08.2010
  • Develop and excute product within bras, panties & shapewear categories from conception to delivery for Off Price retailers to reach sales and space objectives Achieve margin goals for styles through cost engineering Identify product opportunities through NPD analysis and shopping the competitive market Present and sell in bras, shapewear, panties and sleepwear to buyers in both MTO and closeouts Responsible for sales budget up to $65 million Recognize and resolve potential issues in relation to the timely delivery of product Partner with cross functional teams on costing, packaging, calendar and production/delivery Negotiate costs with suppliers and factories in order to meet margin goals Meet with vendors to select and develop materials and trims and negotiate costs accordingly Travel domestically and internationally to develop and/or present new seasonal assortments Supervise and mentor.

Account Manager/Merchandise Manager

Maidenform, Inc
Iselin, NJ
04.2003 - 12.2007
  • Accountable for annual sales volume goal of $42 million Exceeded sales budget by 20.6% Negotiated costs and deliveries with overseas contractors Collaborated with marketing for new product and packaging ideas Key liaison between buyers, sourcing, marketing and merchandising Traveled and presented product to accounts Track development of new styles and assure that calendar is adhered to Provided sales support which resulted in exceeding annual sales budget Established international accounts in the UK, Korea & Taiwan Worked with buyers to create seasonal assortments Shopped the market for industry trends and competitive product Analyzed sales, sell through by style, colors and sizes Developed creative presentations for vendor and sales meetings Prepared sales support materials for meetings Maintained order logs and costing spreadsheets.

Assistant Buyer

S&K Menswear
Richmond, VA
07.2002 - 08.2002
  • Created buying plans and model stocks utilizing analytical and retail math skills Analyzed sales, sell through percentages and inventories daily Ranked stores based on sales.

Education

B.A. - Fashion Merchandising/French

Virginia Commonwealth University
01.2002

Skills

  • Word, Excel, PowerPoint, Photoshop, WebPDM, FlexPLM
  • Promotional planning
  • Merchandising
  • Overstock strategy
  • Merchandising plan development
  • Project planning
  • Team management

Interests

ACHIEVEMENTS , Kinderton Village Single Family Board, President Brenner Children’s Hospital, Volunteer

Languages

Read, write and speak French

Timeline

Sr. Merchandising Manager/Sr. Manager

Hanesbrands, Inc/Maidenform, Inc
03.2013 - Current

Product Development Manager

Victoria’s Secret
01.2012 - 03.2013

Product Manager

Macy’s Merchandising Group
01.2011 - 12.2011

Merchandiser/Account Manager

LARISSA A. BRENNER, Native Intimates
08.2010 - 12.2010

Product Manager

01.2008 - 08.2010

Account Manager/Merchandise Manager

Maidenform, Inc
04.2003 - 12.2007

Assistant Buyer

S&K Menswear
07.2002 - 08.2002

B.A. - Fashion Merchandising/French

Virginia Commonwealth University

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LARISSA A. BRENNER