Larke Paul

Improving customer experience (CX), marketing processes, and operations across digital and physical/IRL customer touchpoints for a DTC client.

Client strategies include: Analysis of workflows and MarCom systems, optimizing processes across sales (e-commerce) and transactional growth, and development of marketing campaigns to build audience and yield higher performance metrics such as CPC, CPA, CLV, CPS, etc.

• Led change and transformation across the agency, increasing delivery efficacy by 100%. Key focal areas: account/project management, client services, content production, media planning, and technology/web development.
• Spearheaded successful business development initiatives aligned with company's strategy and core competencies. Doubled gross revenue and scaled the agency 2x. Top accounts: Google, Lyft, Tencue, Hustle and leading social justice organizations/causes.
• Operationalized agency's strategic plan to maximize profitability and company performance.
• Piloted cross-departmental projects to achieve successful delivery of new initiatives and introduced new methods, practices, and systems to reduce turnaround time.

• Launched and managed a multi-platform content & production brand for our flagship podcast that focused on sexual health and wellness; oversaw all branded integrations, social strategy, project planning, and asset creation.
• Produced 2-3 weekly episodes (show breakdowns), booked guests, and produced/directed video content for over 1M monthly listeners/viewers.
• Curated content across social media platforms, leveraging algorithm strategies to increase engagement.

• Lead brand and video producer for MOFILM’s global influencer program with clients such as Ford Asia.
• Initiated and managed partnerships for our global Owned & Operated (O&O) network; created brand positioning briefs, developed creative assets, and continued to refine brand strategy based on data synthesis and sales data. Key accounts: Ford Asia, Castrol, Hellman's, Columbus Meats, Butterfinger.
• Additional leadership across international licensing/distribution for the multi-channel network, partnering with Business Affairs on talent contracts, and facilitating branded development deals across digital and social platforms.

• Created and implemented partner (influencer) outreach strategy with 65M+ views per month across our talent and owned and operated channels.
• Led video/streaming/music distribution deals on behalf of our network and creator partners. Key accounts: Coca-Cola, Samsung, and CoverGirl.
• Developed brand positioning strategies to grow our O&O network’s audience (Smosh, Smosh Games, Clevver, Gurl, Teen, etc.), video programming and brand sponsorship revenue.
• Owned network operations: from designing, implementing and launching a payment system to driving audience development.

• Planned and launched interactive e-commerce (Magento) solutions for global and domestic clients (2 clients in India, Myntra and a clothing company and domestically, Men’s Wearhouse).
• Oversaw the full project lifecycle from strategy to UX requirements, design, programming and integrations, and testing and launch.

• Senior strategist and project manager for 20th Century Fox’s Home Entertainment (Marketing Application Systems Hub and Fox Beat system) and Ticketmaster's digital transformation projects.
• Analyzed and developed step-by-step marketing lifecycle for Theatrical and Home Entertainment marketing workflows.
• Facilitated cross-departmental briefings to drive decision agreements, developed requirements and user stories, and aligned technical and non-technical stakeholders.