Larry Bonaparte
Marketing Coordinator
Newark,NJ
Summary
Larry is a Marketing Coordinator with 2 years of experience in developing and executing marketing campaigns. Proficient in a variety of marketing channels, including digital, social media, and copywriting. Also skilled in content creation, SEO, and analytics. In addition has successfully increased the overall performance of previous/current employers' social media channels, Larry is a certified Content Marketing Specialist and Email Marketing Specialist. Self-motivated Online Marketer highly experienced in diverse e-commerce marketing strategies. Knowledgeable about affiliate support, SEO and direct email techniques. Develops effective landing pages and website stores that achieve high traffic rates.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Marketing Coordinator
InfoTran Engineers & Architects, PC
East Orange, NJ
08.2022 - Current
- Assisted development of Construction Management, Construction Inspection, and architectural proposals, serving public and private sector of New York and New Jersey
- Generated tailored resumes for employees and potential contractors for construction management/construction inspection and architect’s services.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram improving reach and Impression by 35%
- Answered general marketing department inquiries by email, phone, and mail
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns
Search Engine Optimization Specialist
RX30
Manhattan, NY
01.2023 - Current
- Developed go-to-market operations for Google Ads and social media improving overall reach by 25%
- Researched and improve keyword performance on multiple websites improving local actions and website click-through rates by 17%
- Created daily reports utilizing Google Data Studio, Google Ads, and SEMrush, to identify pain points of content strategies.
- Collected and analyzed data to improve strategies.
- Developed and implemented techniques for increasing page visits and likes.
- Created and managed landing pages for products
Content Specialist
Deco Gear
05.2022 - 09.2022
- Tracked content analytics and generated reports and presentations for marketing
- Department, collaborated with Deco gear's marketing department to ensure relevant and appealing content to consumers
- Development of content strategies to effectively reach target audience and reach marketing goals
- Ensuring that SEO and SMO strategies are effectively implemented
- Keeping up to date with content trends, consumer preferences, and advancements in technology increasing brand awareness by 10%
CEO
Fushimo Clothing
Jersey City, NJ
08.2020 - 01.2022
- Developing marketing strategies for new products and campaigns
- Participated in sales and update calls with current and prospective investment consultants, institutional clients, and advisors
- Established and maintained relationships with prospective and existing clients
- Developed project plans based on business requirements and goals using available resources effectively
- Developed effective communication plan that included frequent updates on progress to all stakeholders (including executive leadership).
Education
B.S - Business Management-Entrepreneurship
Kean University
Union City, NJ 09.2016 - 01.2021
Skills
Keyword optimization
undefinedCertification
Content Marketing Certified
Timeline
Content Marketing Certified
05-2023
Email Marketing
03-2023
Search Engine Optimization Specialist
RX30
01.2023 - Current
Marketing Coordinator
InfoTran Engineers & Architects, PC
08.2022 - Current
Content Specialist
Deco Gear
05.2022 - 09.2022
CEO
Fushimo Clothing
08.2020 - 01.2022
B.S - Business Management-Entrepreneurship
Kean University
09.2016 - 01.2021
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