Larry Bonaparte
Marketing Coordinator
Newark,NJ
Summary
Larry is a Marketing Coordinator with 2 years of experience in developing and executing marketing campaigns. Proficient in a variety of marketing channels, including digital, social media, and copywriting. Also skilled in content creation, SEO, and analytics. In addition has successfully increased the overall performance of previous/current employers' social media channels, Larry is a certified Content Marketing Specialist and Email Marketing Specialist. Self-motivated Online Marketer highly experienced in diverse e-commerce marketing strategies. Knowledgeable about affiliate support, SEO and direct email techniques. Develops effective landing pages and website stores that achieve high traffic rates.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Marketing Coordinator
InfoTran Engineers & Architects, PC
East Orange, NJ
08.2022 - Current
- Assisted development of Construction Management, Construction Inspection, and architectural proposals, serving public and private sector of New York and New Jersey
- Generated tailored resumes for employees and potential contractors for construction management/construction inspection and architect’s services.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram improving reach and Impression by 35%
- Answered general marketing department inquiries by email, phone, and mail
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns
Search Engine Optimization Specialist
RX30
Manhattan, NY
01.2023 - Current
- Developed go-to-market operations for Google Ads and social media improving overall reach by 25%
- Researched and improve keyword performance on multiple websites improving local actions and website click-through rates by 17%
- Created daily reports utilizing Google Data Studio, Google Ads, and SEMrush, to identify pain points of content strategies.
- Collected and analyzed data to improve strategies.
- Developed and implemented techniques for increasing page visits and likes.
- Created and managed landing pages for products
Content Specialist
Deco Gear
05.2022 - 09.2022
- Tracked content analytics and generated reports and presentations for marketing
- Department, collaborated with Deco gear's marketing department to ensure relevant and appealing content to consumers
- Development of content strategies to effectively reach target audience and reach marketing goals
- Ensuring that SEO and SMO strategies are effectively implemented
- Keeping up to date with content trends, consumer preferences, and advancements in technology increasing brand awareness by 10%
CEO
Fushimo Clothing
Jersey City, NJ
08.2020 - 01.2022
- Developing marketing strategies for new products and campaigns
- Participated in sales and update calls with current and prospective investment consultants, institutional clients, and advisors
- Established and maintained relationships with prospective and existing clients
- Developed project plans based on business requirements and goals using available resources effectively
- Developed effective communication plan that included frequent updates on progress to all stakeholders (including executive leadership).
Education
B.S - Business Management-Entrepreneurship
Kean University
Union City, NJ 09.2016 - 01.2021
Skills
Keyword optimization
SEM trend knowledge
Strategic planning
Teamwork and Collaboration
Analytical and Critical Thinking
Multitasking Abilities
Organization and Time Management
Email writing
Adobe Photoshop
Adobe InDesign
Marketing strategy
Content Development
Social media expert
Data Analytics
Communication and writing skills
Certification
Content Marketing Certified
Timeline
Content Marketing Certified
05-2023
Email Marketing
03-2023
Search Engine Optimization Specialist
RX30
01.2023 - Current
Marketing Coordinator
InfoTran Engineers & Architects, PC
08.2022 - Current
Content Specialist
Deco Gear
05.2022 - 09.2022
CEO
Fushimo Clothing
08.2020 - 01.2022
B.S - Business Management-Entrepreneurship
Kean University
09.2016 - 01.2021