LARRY CAINION
Director Of Sales
Atlanta,GA
Summary
Adaptable and results-driven sales leader with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Versatile director with proven abilities across all levels of organizational management while focused on continuous improvement of sales numbers through strategic management of teams and leveraging sales industry expertise.
Overview
13
13
years of professional experience
Work History
Director of Operations
Intown Stars Gymnastics
Decatur, GA
01.2024 - 08.2024
- Spearhead operations of 72,00 sq ft sports training center responsible for over 2000 families and 58 employees generating over $3M in annual revenue.
- Created Leadership team to improve staff performance and workflow across all programs resulting in 20% increase in customer satisfaction and 10% decrease in employee turnover.
- Implemented two new programs that resulted in 10% increase in clientele and 20% in profit margin.
- Monitor monthly P&L reports and established operational strategies that helped lower operating expenses by 7% YTD.
- Facilitate monthly and quarterly staff meetings to review overall program production, customer engagement initiatives, and staff satisfaction.
- Collaborate with our marketing and social media partners to develop ad content to target new customers while ensuring promotional content is provided to existing customers.
PRO Account Representative
Home Depot
Atlanta, GA
02.2023 - 12.2023
- Established a portfolio consisting of businesses in home improvement industry gaining $3M in annual revenue YOY.
- Identified opportunities to gain wallet share from competition by leveraging relationships and providing consultative solutions.
- Partnered with merchant vendors to walk jobsites with client to identify and close opportunities.
- Met with clients regularly to review category spend, growth opportunities, market trends, and revenue scale.
- Exceeded target goal of 25 accounts and $3M+ in annual revenue by developing targeted account strategies resulting in 25% increase in wallet spend.
- Introduced clients to industry vendors to build client relationships and put my clients on the forefront of industry innovations.
Director of Sales
Vibe LLC Dba GLO
Starkville, Mississippi
12.2019 - 12.2022
- Oversee B2B wholesale, distribution, and international sales channels across organization in Toy and Gift industry.
- Lead, Coach, and Motivate sales team to achieve revenue goals and generate profit growth, create partnerships with existing and new clients, and provide support to sustain lasting relationships.
- Negotiate and Coordinate with 4 outside rep firms across country to represent Glo in the market by providing leads, sales data analysis, marketing and promotional items, and geographical territory trends and market data.
- Implement CRM platform to guide internal sales team in daily task organization, pipeline development, lead generation, and campaign creation.
- Develop and Implement sales strategies across sales team to identify new business while maintaining existing business to achieve profit targets.
- Generated over $1M in profit growth through onboarding of QVC, Kohls, Sesame Place/SeaWorld, and Barnes & Noble.
- Established international distribution channels in Canada, Australia, Japan, Singapore, Iceland, Mexico, and Greece.
- Partner with senior buyers, associates, and merchandisers to create planograms, POS displays helping to increase shelf presence.
- Collaborate with product development, creative, and marketing teams to establish promotional campaigns, marketing collateral, and trade show designs.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
Regional Sales Manager
Westminster, Inc.
Atlanta, GA
02.2019 - 11.2019
- Guided team of 11 sales associates driving account development within Eastern US.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Improved sales for all strategic account customers including Urban Outfitters 300%, AE Outfitters 15%, Cracker Barrel 5%, and BAM 30%.
- Developed marketing initiatives and promotional product campaigns to strengthen customer relationships and drive sales growth.
- Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments.
- Collaborated with QA and Product Development teams to help retain major strategic customer by overcoming initial objections due to product quality resulting in 3x original PO dollars.
Domestic Sales Manager
Westminster Inc.
Atlanta, GA
06.2018 - 02.2019
- Facilitated, Directed, and Supervised teams at trade shows, conventions, and expos across US.
- Hired and Coached new account executives that successfully guided $750K territory into $1M+ territory in under year.
- Recognized as 2018 EOY for outstanding leadership ability and overall sales performance.
- Led solution selling strategy initiatives to maximize sales of Westminster products.
Account Executive
Westminster Inc.
Atlanta, Georgia
04.2017 - 06.2018
- Maintained customer relations through phone, email, and direct contact to achieve sales goals.
- Established average of 2 new accounts per month resulting in 10% territory growth in 2017.
- Leveraged customer relationships and product knowledge to extend product line within existing accounts increasing sales by 5 to 8% in over 75% of accounts within territory.
- Helped introduce new product SKUs to existing and new accounts at toy fairs and trade shows across US.
Account Relationship Manager
Grainger Industrial Supply
Alpharetta, Georgia
05.2015 - 03.2017
- Managed portfolio of 225 accounts totaling $3.8M in annual sales within Local/State Government and Primary/Higher Education Sectors of US.
- Developed and implemented creative and cost effective programs which increased client retention rates by 22% compared to previous year.
- Created competitive comparison tables for Grainger Product Solutions including pricing, annual spend, category spend, and product performance to use during sales calls.
- Consulted customers on local, state, and national contracts as it related to Government Sector to negotiate pricing, terms of sale, and service agreements.
Chemicals Account Manager
Nexeo Solutions
Alpharetta, Georgia
01.2012 - 05.2015
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Managed book of business to maintain positive relationships and make effective financial or client-related decisions.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Analyzed account details such as usage, sales data and client comments to enhance understanding of effectiveness and client needs.
- Consistently exceeded team sales goals by average of 35% YOY generating $1.6M in revenue.
- Monitored market conditions, product innovations, and competitive activity then adjusted sales calls to address latest market conditions.
Education
Bachelor of Science - Psychology
Berry College
Mount Berry, GA 05.2001 -
Timeline
Director of Operations
Intown Stars Gymnastics
01.2024 - 08.2024
PRO Account Representative
Home Depot
02.2023 - 12.2023
Director of Sales
Vibe LLC Dba GLO
12.2019 - 12.2022
Regional Sales Manager
Westminster, Inc.
02.2019 - 11.2019
Domestic Sales Manager
Westminster Inc.
06.2018 - 02.2019
Account Executive
Westminster Inc.
04.2017 - 06.2018
Account Relationship Manager
Grainger Industrial Supply
05.2015 - 03.2017
Chemicals Account Manager
Nexeo Solutions
01.2012 - 05.2015
Bachelor of Science - Psychology
Berry College
05.2001 -
Similar Profiles
Solomon LittySolomon Litty
Athletics Coach at Indy Stars GymnasticsAthletics Coach at Indy Stars Gymnastics
Jessica NewmanJessica Newman
Gymnastics Coach at Western Stars GymnasticsGymnastics Coach at Western Stars Gymnastics
Malia MillerMalia Miller
Gymnastics Coach at All Stars Gymnastics AcademyGymnastics Coach at All Stars Gymnastics Academy