Larry Fleury
Bentonville
Summary
Professional with robust background in directing and managing large-scale operations, consistently driving success through strategic planning and execution. Adept at implementing innovative solutions that enhance productivity and operational effectiveness. Known for fostering teamwork and adapting to evolving business needs, ensuring alignment with organizational goals.
Overview
7
7
years of professional experience
Work History
Consultanting Director/Founder
Seasonal Media LLC
11.2024 - Current
- Create video and photo content for internal and external use for clientele.
- Understanding consumer psychology and buyer personas to map leads and prospects on their journey with multiple clients, including; The Runway Group (Stuart and Tom Walton's Principle Holding Company), Arkansas Tourism, Arkansas State Parks, VICE News, Third Space Coffee, NWA Council, and many others.
Marketing Manager
Lifewater International (Water for Good)
07.2023 - 11.2024
- Assist the Donor Relations Department on upcoming events for donor acquisition and retention.
- Coordinate water education and outreach awareness events in Northwest Arkansas.
- Work closely with the Technology Department ensuring all related Salesforce tasks and reports are created.
- Manage web operations, from building Wordpress sites and monitoring data through a variety of programs.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
Freelance
Larry Fleury Media
01.2023 - 07.2023
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Analyzed user feedback to gather input and identify areas required for improvement.
Digital Content Coordinator
Denovo Brands
09.2021 - 12.2022
- Managed all digital content for B2B and B2C outlets, as well as internal communications
- Create and implement content for B2B eCommerce platforms with the outdoor brands, Equip and Kijaro
- Capture and develop studio and lifestyle photography for outbound packaging, displays, digital platforms, as well as internal marketing
- Content development of products found at most retailers, such as Walmart, Target, and Bass Pro Shops
Freelance
Larry Fleury Media
04.2021 - 09.2021
- Enhanced collaboration efforts through regular communication, goal setting, and performance evaluations.
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
- Negotiated contracts with both clients and vendors effectively, ensuring mutually-beneficial terms were agreed upon.
Marketing Director
The Jolly Fox Brewery
01.2019 - 04.2021
- Managed all art, creative outreach, and marketing for the brewery
- Created graphics, copy, and design requirements for the brewery, including labels for bottling distribution in Kansas and Missouri
- Creative management of digital platforms, as well as overseeing content like sales decks, posters, flyers, and gift certificates, with a variety of photography and video elements for promotion
- Appeared on-air for local television and radio segments regarding events happening at the brewery
- Elevated company reputation through consistent delivery of high-quality creative content.
- Monitored industry trends to keep creative materials fresh and engaging.
Marketing Director
Bentonville Film Festival
12.2018 - 12.2019
- Cooperate with the marketing team and auxiliary teams to make the film festival a successful event
- Capitalized UX/UI principles to create and execute content on social platforms, blogs, and paid media
- Implemented influencer marketing and sponsorship activation in partnership with corporations, such as Walmart, Coca-Cola, and Proctor & Gamble
Digitial Marketing Specialist
Craw-Kan Telephone Cooperative Inc.
04.2018 - 12.2018
- Managed social media and blog content, as well as email outreach to over 100,000 people involved with the cooperative
- Manage and execute forecasting and strategy tools like Google Analytics, Google AdWords, Mautic, Mailchimp, and WordPress, while overseeing web outlets
- Created strategy and content for paid media, ranging from billboard designs to original photo and video content
Education
AA - Communications
Pittsburg State University
Skills
- Drone Operator FAA Part 107 Certified
- Adobe Creative Suite
- Wordpress
- Microsoft Software
- Salesforce
- AP Journalism
- Email Marketing
- Google Analytics
- Relationship building
- Strategic planning
- Verbal and written communication
Accomplishments
- TEDx Speaker (University of Tulsa)
- Emmy Award-Winning Documentary (Explore Arkansas From Above) On Arkansas PBS
- AmeriCorps NCCC Volunteer (October 2008)
- Writer, Farmers' Almanac (Multiple Articles)
- Cinematography, VICE Sports
Hobbies and Interests
- Historic Preservation
- Conservation
- Photography
- Golf
Timeline
Consultanting Director/Founder
Seasonal Media LLC
11.2024 - Current
Marketing Manager
Lifewater International (Water for Good)
07.2023 - 11.2024
Freelance
Larry Fleury Media
01.2023 - 07.2023
Digital Content Coordinator
Denovo Brands
09.2021 - 12.2022
Freelance
Larry Fleury Media
04.2021 - 09.2021
Marketing Director
The Jolly Fox Brewery
01.2019 - 04.2021
Marketing Director
Bentonville Film Festival
12.2018 - 12.2019
Digitial Marketing Specialist
Craw-Kan Telephone Cooperative Inc.
04.2018 - 12.2018
AA - Communications
Pittsburg State University
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