Larry Hovell

• Led product development for TrustyCart, new social media e-commerce platform in cyber security space utilizing machine learning and AutoML technology.
• Conducted extensive user research and testing to inform product design and development decisions, resulting in identifying $23m business opportunity.
• Worked closely with team of 10 cross-functional professionals to build TrustyCart from ideation to launch, utilizing Agile methodology and project management tools such as Confluence and JIRA.
• Utilized machine learning and AutoML technology to automate key product features and improve user experience, resulting in 50% increase in positive feedback from users
• Collaborated with external stakeholders and partners to secure funding and support for TrustyCart, resulting in successful beta launch and VC interest.

• Led the delivery of OfferUp’s chat partnership with ActivEngage within just 6 months globally (US & Canada) after over a year’s stall
• Worked closely with the VP of Sales, Director of Accounts, & Financial controller & other end users to gather business requirements
• Created and refined product backlog while prioritizing and updating user stories using JIRA
• Led JAD sessions with users and experts and improved UX and design in liaison with design team, which led to 30% increase in positive feedback from users
• Worked with director of IT to ensure seamless workflow and integration between CRM (Salesforce), chat API (ActivEngage) and bugs/issues (Zendesk).

• Created process for analyzing and prioritizing information related to letgoPRO; website for inventory management and buyer communication
• Modeled business process flow and use cases using Lucidchart, showing user interactions with old and new systems to depict current state and future state for letgoPRO
• Developed and executed test cases for letgoPRO, ensuring proper tracking of bug fixes using JIRA.
• Analyzed and interpreted financial data, making comparative analysis and studying proposed changes in methods and materials.

Oversaw portfolio of 60 hotel properties throughout Manhattan. Maintained high value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.

• Developed and implemented effective growth-focused strategies that helped exceed KPI by 20% YoY, yielding over $10 million in ARR in 2018.