Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
How I Can Help
Amazon Link
Featured In
Industry Experience
Publications
Websites
Timeline
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Larry Leigon

San Francisco,USA

Summary

Business consultant, trainer and coach with experience and expertise focused on three areas: corporate management (Fortune 50 success), online entrepreneurs and the highly specialized wine industry at every level.

Highly customized solutions. I can be the difference that makes a difference for you.

Created an entirely new category in consumer goods in grocery stores, restaurants and both wholesale and retail outlets. Second highest rated manager training program at Hewlett Packard world wide. Started five successful companies from a napkin idea two of which sold in 20 countries or more. Coached and trained over 5000 people with my programs.

Whether you are a manager frustrated with trying to get people to do what you tell them to do, or an online entrepreneur feeling awkward about what to say to close your big ticket offer, or need to know more about wine and how to sell it for your job, I will show how to succeed.

I can teach you the language of rapport and closing sales. And I can teach you the language of leadership. I can show you what it takes to be a great leader how to handle the inevitable surprises and changes that come with motivating teams and groups of people enthusiastically toward the same goal.

I can bring my years of experience to your project to help you avoid mistakes and find the right tactics for your situation. I know what you are going through because I've been through it.

My only job is to help you get what you want.

You can just call for advice for an hour or work with me either short term or long term. Let's talk and see if I can make a difference for you.

Overview

40
40
years of professional experience
3
3
Certification

Work History

Founder and CEO

Leigon & Associates Consulting
San Francisco, California
01.1993 - Current
  • Hewlett Packard. Palo Alto, California
  • Agilent, Santa Clara, California
  • Thanksgiving Coffee Company, Mendocino, California
  • FOUR wine tube, Napa Valley, California
  • Ariel Vineyards, Napa Valley,California
  • Monticello Vineyards, Napa Valley,California
  • Grand Cru Vineyards, Sonoma County, California
  • J.Lohr Vineyards, Paso Robles, California
  • Greek Island House Jewelry, San Francisco, California
  • Roederer Crystal Champagne (Reims, France)
  • Maison Portier et Fils, Wine Importer (New York City, New York),
  • Jamieson Ranch Vineyard (Napa Valley, California),
  • Charbaut Champagne, Epernay, France

Board member. Consultant

Thanksgiving Coffee Company
Mendocino, California
01.1994 - 01.2000
  • Raised $2 million through a private stock
  • Developed and implemented policies to ensure compliance with industry regulations.
  • Provided strategic direction to the organization by setting goals and objectives.
  • Reviewed financial statements and monitored organizational performance against budgets.
  • Engaged in public relations activities to promote company mission, vision, values, products, services, and brand image.
  • Distribution, marketing, sales.

President, CEO, One of Four Founders

Ariel Vineyards
Napa Valley, California
01.1985 - 01.1993
  • Responsible for all winery operations, including administration, wine purchasing, sales, marketing, training, hiring, firing, and other mission critical functions for first non-alcoholic wine brand and winery.
  • Developed sales and distribution in 19 countries
  • Organized and facilitated board meetings, strategic planning sessions, and annual conferences.
  • Developed policies, procedures, and short-term and long-term goals for the organization.
  • Represented the organization at community events and public forums to promote its mission.
  • Oversaw daily administrative tasks such as payroll processing, accounts payable and receivable management.
  • Negotiated contracts with vendors for services such as IT maintenance or event catering.
  • Implemented new technologies to streamline organizational processes when needed.
  • Analyzed financial statements and forecasts to improve programs, performance and policies.
  • Developed and executed strategic business plan to attain assigned metrics.
  • Delivered speeches and attended industry conferences to promote company image and engage with buyers.

Partner, founder

The Wine Trust (wine broker)
01.1982 - 01.1985
  • Managed New York Office. Responsible for sales East of the Mississippi River.
  • Established, developed and maintained distribution for four brands. Trained distributor and retail sales reps.
  • Attended tastings and promotional events in my territory.
  • Identified opportunities for growth by analyzing current trends in the marketplace and making strategic decisions based on those findings.
  • Planned events such as conferences, seminars, workshops. to generate leads and build relationships with potential partners or customers.
  • Participated in industry-related meetings and conferences in order to stay up-to-date on current trends within the field.
  • Responsible for managing the New York (East Coast) office for the Wine Trust, including sales and marketing East of the Mississippi river
  • Developed and managed distributors, retailers and brokers to execute our client wineries’ sales and marketing plans.

Vice President

Clos du Bois
Sonoma, California
01.1979 - 01.1982
  • Responsible for developing and managing distributor and retail sales east of the Mississippi
  • Introduced Clos du Bois East of the Mississippi for the first time, including in New York City, Boston, Chicago, Miami, Atlanta, etc.
  • Was part of the team led by Frank Woods that created Marlstone, Calcaire and other monopole labels.
  • Organized special projects such as corporate events or marketing campaigns.
  • Analyzed market trends to identify opportunities for growth within existing markets or new ones.
  • Ensured compliance with federal, state and local laws related to employment practices.
  • Assisted with product launches by coordinating promotional activities with sales teams.

General Manager Wine Importer

Portier et Fils
New York City, New York
01.1977 - 01.1979
  • Managed all wholesale and importing operations, including wholesale sales staff
  • Also managed all aspects of importing 26 containers a year, including customs, inventory, freight forwarding, pre-sales, federal label approval filings and teletype tracking
  • Clients included Roederer Crystal Champagne, Charbaut Champagne, Selected Grand Cru Burgundy estates, Selected Grand Cru and Premier Cru Bordeaux, various individual estates in Burgundy, Chablis and Beaujolais.
  • Managed inventory for cash flow

Owner/Operator retail wine store

Chevalier Wine Cellar
New York City, New York
01.1972 - 01.1977
  • Owned and operated wine/liquor store on 69th St. at 2nd Ave in Manhattan
  • Ensured compliance with all local laws, regulations, policies, and procedures related to the operation of the business.
  • Set pricing structures according to market analytics and emerging trends.
  • Built sales from $400K to $1.2 million
  • Hired and trained sales staff
  • Managed all aspects of store operations: financial, buying, inventory, sales, marketing, etc
  • As well as negotiating original purchase of business.

Wine salesman

Neiman Marcus
Houston, Texas
01.1969 - 01.1972
  • Retail wine sales
  • Generated new business through developing wine club and personal wine shopping for the largest customers
  • Handled the highest end clients in special VIP program.

Education

MBA Extension Programs For FinanceP And Management - Business MBA

Stanford University
Stanford, CA
01.1993

Bachelor of Fine Art (BFA) in Theater -

University of Texas
01.1969

Skills

  • Executive Training and Coaching Fortune 100 managers
  • Leadership and Change management training
  • Online executive coaching and training
  • Online entrepreneurial coaching
  • Online sales specializing in the language to close big ticket or luxury offers
  • Accelerating online sales growth
  • Launching online startups
  • Running a winery for profit and cash flow
  • Strategic Planning
  • Wine brand development and distribution
  • Overcoming employee resistance

Certification

  • Certified black belt in the martial art of Aikido from the original Hombu Dojo, Tokyo, Japan
  • Certified Neuro Linguistic Programming (NLP) Master Practitioner (Two year program)
  • Certified Shambavi Mahamudra Meditation (Isha Foundation)

Accomplishments

  • Trained Corporate Managers, Fortune 100, Created a startup that trained Fortune 100 Senior managers in 20+ countries, 16 spoken and 9 written languages. Second highest rated program at Hewlett Packard world wide. Trained online and live. Leadership and Change management. Over 5000 graduates.
  • Successful Entrepreneur, Grew seven of my own startups to national and international sales. Two sold successfully in over 20 countries and multiple languages. Created the first and only non-alcoholic wine to win a gold medal against wines with alcohol. Created an entirely new consumer product category. Coached over 100 startups.
  • Wine Industry Executive/Sales, President/partner in FOUR wines, Ariel Vineyards, Wine Trust, Chevalier Wine Cellar. Increased sales and improved performance at all four levels: consumer, retail, wholesale and winery. Managing partner in Napa winery. Managed New York importer/wholesaler. Owned retail store in Manhattan, New York. Partner in national wine broker. Created the first and only non-alcoholic winery to win gold medal against wines with alcohol. Developed and launched industry innovation in packaging for FOUR Wine Tube (Fourgreen Wine company) in partnership with Fred Franzia at Bronco Winery.

How I Can Help

  • Corporate Managers, Fortune 100
  • Entrepreneurs
  • Wine Industry

Amazon Link

https://www.amazon.com/s?k=larryleigon&crid=NOK9EVDTQ4VX&sprefix=larryleigon%2Caps%2C142&ref=nb_sb_noss

Featured In

The Successful Business Plan: Secrets and Strategies by Rhonda Abrams

Industry Experience

  • Fortune 100 Managers
  • Entrepreneurs
  • Wine Industry

Publications

  • The Secret Life of Wine
  • Wine and the Five Senses
  • Live Like A Baby: the ten keys to happiness
  • Raincrows (Sonnets)
  • God Lives in Mill Valley (Sonnets)

Timeline

Board member. Consultant

Thanksgiving Coffee Company
01.1994 - 01.2000

Founder and CEO

Leigon & Associates Consulting
01.1993 - Current

President, CEO, One of Four Founders

Ariel Vineyards
01.1985 - 01.1993

Partner, founder

The Wine Trust (wine broker)
01.1982 - 01.1985

Vice President

Clos du Bois
01.1979 - 01.1982

General Manager Wine Importer

Portier et Fils
01.1977 - 01.1979

Owner/Operator retail wine store

Chevalier Wine Cellar
01.1972 - 01.1977

MBA Extension Programs For FinanceP And Management - Business MBA

Stanford University

Bachelor of Fine Art (BFA) in Theater -

University of Texas

Wine salesman

Neiman Marcus
01.1969 - 01.1972

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Larry Leigon