Summary
Overview
Work History
Education
Skills
Timeline
Generic

Larry Lorenz

San Antonio,TX

Summary

Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory.

Overview

30
30
years of professional experience

Work History

General Manager

Aarons Sale and Lease
San Antonio, TX
07.2020 - 08.2024
  • Signed with Aarons as a Fast Tracker- July '20
  • Promoted to Store General Manager @ I10/ Dezavala (store deemed worst location in San Antonio by COO w/ 820 customer count)- October '20
  • "Grew Customers from 820 to 1175 by December '21
  • Fully Remodeled & Expanded store to the "Gen Next Model"
  • Hub & Spoke model merged one month later in July '22 (1778 customers)
  • As of July 2022- 1778 customers
  • End of 2023- 1750 customers
  • As of July 2024 - 1740 customers
  • Only Store in Hub/Spoke Mode to not melt off merged customer base

ie: San Marcos 1833 down to 1425

Universal City 1848 down to 1455

Owner

Romeos Rental Purchase
San Antonio, TX
01.2011 - 12.2019
  • Put together business plan, opened Franchise in San Antonio- Romeos Rental Purchase
  • Ingram Road Store - 750 Customer
  • 2018 Relocated store to Marbach
  • 2019 Closed business due to COVID

Sales Director

Van Ackerman, Enterprises
San Antonio, TX
01.2010 - 01.2011
  • Developed and implemented strategic sales plans to increase customer base and ensure customer retention.

Sales Manager

Frozen Foods Startups
San Antonio, TX
12.2009 - 01.2010
  • Participated in negotiations with vendors regarding product purchases or contracts.
  • Analyzed customer data to identify trends, preferences, and opportunities for growth.

Owner

Buzz's Rental Purchase
Austin , TX
01.2003 - 12.2009
  • Opportunity to open a franchise in Austin - put together a business plan.
  • Opened Store- South Austin (1000 customers)
  • Opened Store on Airport Blvd/ Austin (650 customers)
  • Opened Store on Ingram /SA (1000 customers)
  • Opened Store City Base /SA (650 customers)
  • Opened Store Perrin Beitel /SA (500 customers)
  • 1 year from debt-free, majority owners forced buyout.

Store Manager

RAC
San Antonio, TX
08.1996 - 12.2002
  • 1996- RAC purchased Remco & changed name
  • Grew store to 1600 BOR
  • Store manager of the year finalist
  • 1999- took store manager position at Bandera Road & Woodlawn location
  • Grew store 70 customers in one year
  • 2000- Promotion to Regional Manager in El Paso, TX
  • El Paso Region was doing 3% profit at time, increased profit to over 20%
  • 2001 took lateral move to Austin as regional manager to be closer to family- region over 30% in profit

Sales Manager

Remco Rentals
San Antonio, TX
01.1995 - 12.1995
  • Sales manager/ leadership program

Education

Texas Tech University
Lubbock, TX

Skills

  • Strategic account development
  • Performance Management
  • Operations
  • Multidisciplinary team leadership
  • Sales engagement techniques
  • Resolution-oriented
  • Database Management
  • Prospecting skills
  • Sales Coaching
  • Product Knowledge
  • Superb time management
  • Profit and revenue-generating strategies

Timeline

General Manager

Aarons Sale and Lease
07.2020 - 08.2024

Owner

Romeos Rental Purchase
01.2011 - 12.2019

Sales Director

Van Ackerman, Enterprises
01.2010 - 01.2011

Sales Manager

Frozen Foods Startups
12.2009 - 01.2010

Owner

Buzz's Rental Purchase
01.2003 - 12.2009

Store Manager

RAC
08.1996 - 12.2002

Sales Manager

Remco Rentals
01.1995 - 12.1995

Texas Tech University
Larry Lorenz