Larry McKenney

• Identified client program initiative gaps & generated innovative project plans to expand market share, resulting in improved customer experience and drive growth for program by 31%
• Optimized processes to maximize benefits & business metrics & roadmaps for future projects, culminating in 23% increased downstream efficiency
• Product owner & lead for development of go-to-market strategies, content creation & program action plans while aligning efforts of the Client with other key stakeholders
• Scrum master for all program sprint development cycles, for all cross department activities and milestones

• Defined requirements, feature concepts & customer journeys into prioritized product roadmaps & use cases to proactively adjust product marketing strategies
• Created various global omni-channel segment strategy by partnering with colleagues & clients to craft high-impact market campaigns & support new product launches, increasing go to market velocity by 33%
• Led oversight for Drupal development updates for client sites, stores & campaigns, as well as associated workflows, QA & approval processes
• Directed social media and digital marketing strategies and initiatives to promote brand building, customer retention and revenue-focused activities.

Transitioned from in-office to remote at the onset of the COVID-19 pandemic

• Independently managed Verizon email D2C CRM campaigns- from strategy & conceptualization to deployment to customer base of over 151.48 million people via Adobe Campaign
• Partnered in creation, selection & design of marketing collateral to be produced for public & client partner consumption via Adobe Experience Manager
• Functioned as digital brand champion, delivering compelling and consistent brand narrative across channels resulting in 26% increase in revenue
• Consistently conducted multivariate & A/B testing to determine most successful messaging to engage customer base in future campaigns

• Served as scrum master for development & delivery of industry changing SaaS multi-tenant software platform from conception through first implementation with Scrum/Agile methodology
• Lead initiative to stand up an IT Project Management Office (PMO) from inception to ensure effective project governance, standardization of processes, and alignment with organizational goals
• Oversaw product backlog, backlog grooming, updating business requirements documentation & functional requirements as the clients’ needs changed and shifted while increasing operational efficiency by 57%

• Partnered with the CEO to define project scopes, acquired & allocated internal and external resources and delegated assignments to production team
• Orchestrated creative development & cross channel technology implementation, culminating in 52% faster go-to-market efficiency for Client initiatives
• Lead account & sales team members to drive growth & development of Client relationships & agency portfolio, growing client accounts by 47%
• Grew profit margins by 39% by effectively managing budget and overhead, increasing closings and optimizing product turns.