Larry McKenney

• Identifies program gaps & generates innovative plans to expand market share, resulting in improved customer experience and drive growth for program by 62%
• Optimizes processes to maximize benefits & business metrics & roadmaps for future projects, culminating in 45% increased downstream efficiency
• Oversees & leads development of go-to-market strategies, programs action plans while aligning efforts of the Client with other key stakeholders

• Defined requirements, feature concepts & customer journeys into prioritized product roadmaps & use cases to proactively adjust product marketing strategies
• Created various global market segment strategy by partnering with colleagues & clients to craft high-impact market campaigns & support new product launches, increasing go to market velocity by 33%
• Partnered with Marketing & Creative Services departments to create strategy & implement brand-appropriate content to drive digital audience & user engagement, increasing engagement and visibility by 67%
• Directed social media and digital marketing strategies and initiatives to promote brand building, customer retention and revenue-focused activities.

Transitioned from in-office to remote at the onset of the COVID-19 pandemic

• Independently managed Verizon email D2C promo campaigns- from strategy & conceptualization to deployment to customer base of over 151.48 million people via Adobe Campaign
• Partnered in creation & selection of marketing collateral to be produced for public & client partner consumption
• Functioned as digital brand champion, delivering compelling and consistent brand narrative across channels resulting in 26% increase in revenue
• Consistently conducted multivariate & A/B testing to determine most successful messaging to engage customer base in future campaigns

• Lead development & delivery of industry changing SaaS multi-tenant software platform from conception through first implementation with Scrum/Agile methodology
• Oversaw product backlog, backlog grooming, updating business requirements documentation & functional requirements as the clients' needs changed and shifted while increasing operational efficiency by 57%
• Worked with end users, tech professionals & testers to review requirements, conduct tests & implement solutions, producing 42% increased product efficiency

• Partnered with the CEO to define project scopes, acquired & allocated resources and delegated assignments to larger team
• Orchestrated creative development & cross channel technology implementation, culminating in 52% faster go-to-market efficiency for Client initiatives
• Lead account & sales team members to drive growth & development of Client relationships & agency portfolio, growing client accounts by 47%
• Grew profit margins by 39% by effectively managing budget and overhead, increasing closings and optimizing product turns.