Larry Trotter
Decatur,GA
Summary
Organized and dependable candidate successful at managing multiple priorities while maintaining a strong work ethic and exhibiting a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
Work History
Social Media Marketing Manager
Secretly Canadian
01.2022 - Current
- Developed insights on marketing campaigns to assess performance against goals.
- Drove marketing efforts by orchestrating 'Drink Sum Water Series' advertising and social media campaigns.
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
Digital Marketing Assistant
Sony Music Entertainment Inc.
10.2020 - Current
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements for Gaidaa's marketing campaigns and album rollouts.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Generated over a 200% growth of Gaidaa's Spotify monthly listeners within a week.
Marketing Intern
Sugar Water Entertainment, LLC
08.2020 - 09.2021
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Prepared persuasive sales and marketing presentation materials to engage clients.
- Wrote copy for social media posts, promotional emails and other marketing collateral.
- Scheduled social media postings to advertise products and generate site traffic.
Executive Producer
Richmond Roulette
03.2020 - 11.2021
- Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget.
- Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.
- Applied accounting and financial management acumen to every area of film and album production.
Founder
Trott Media LLC
01.2020 - Current
- Provided multimedia marketing campaigns for Westside Boogie, Gaidaa, D.R.A.M., KAMAUU, Aundrey Guillaume, and Richmond Roulette.
- Spearheaded matrix organizational plan with clear roles and responsibilities to enhance processes, maintain quality and enforce regulatory compliance.
- Created and monitored promotional approaches to increase sales, views, and traffic for media campaigns.
- Established and administered annual budget with controls to prevent overages, and support sustainability objectives.
Education
Business Administration And Management
North Carolina Central University
Durham, NCBusiness Administration And Management
Morehouse College
Atlanta, GASkills
- Efficient and Detail-Oriented
- Creative Idea Development
- Verbal and Written Communication
- Google Analytics
- Strategic Marketing
- Product and Service Specification
Timeline
Social Media Marketing Manager
Secretly Canadian
01.2022 - Current
Digital Marketing Assistant
Sony Music Entertainment Inc.
10.2020 - Current
Marketing Intern
Sugar Water Entertainment, LLC
08.2020 - 09.2021
Executive Producer
Richmond Roulette
03.2020 - 11.2021
Founder
Trott Media LLC
01.2020 - Current
Business Administration And Management
North Carolina Central University
Business Administration And Management
Morehouse College
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