Summary
Overview
Work History
Education
Skills
Timeline
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LARVALEE PARCELL

PEMBROKE PINES,FL

Summary

Senior operations and quality leader with more than 15 years improving product quality, strengthening supplier performance, reducing defects, and building scalable systems across ecommerce, production, and service environments. Expert in inspection criteria creation, quality audits, corrective actions, root cause analysis, customer experience strategy, and operational accuracy. Known for calm authority, structured problem solving, and building quality systems that prevent defects instead of reacting to them.

Overview

20
20
years of professional experience

Work History

Customer Experience & Quality Manager

Afula Enterprises
01.2024 - Current

Lead the full quality and customer operations function for more than 700 ecommerce SKUs, setting inspection standards, driving supplier performance, and creating operational controls that prevent defects and elevate product consistency. Responsible for high-level escalations, operational risk mitigation, and cross-functional alignment across sourcing, logistics, warehouse, and vendor teams.

Key Achievements:
• Created and implemented the company's inspection criteria and quality benchmarks, ensuring consistent, measurable, and enforceable standards across all suppliers.
• Reduced negative product reviews by 40% by replacing reactive quality checks with a structured, preventative quality system.
• Lowered Amazon penalties and chargebacks by 35% by engineering compliant packaging requirements and enforcing upstream logistics accuracy.
• Elevated customer sentiment by 30% through proactive escalation pathways and operational corrective actions.
• Worked directly with suppliers to enforce corrective action plans, improve product durability, and resolve root-cause quality failures.
• Oversaw all service-level performance for Amazon, Walmart, and TikTok Shop accounts, ensuring risk-free, compliant operations.

General Manager

Creative Exposure
06.2020 - 01.2023

Held full operational, quality, financial, and client delivery responsibility for a high-volume production environment. Built and enforced the quality control systems that governed production accuracy, workflow consistency, and client outcomes.

Key Achievements:
• Designed production quality standards and implemented structured QC checkpoints, reducing errors and rework by 25%.
• Increased revenue by 45% by elevating production consistency and client satisfaction.
• Increased profitability by 30% through vendor performance management and disciplined cost control.
• Established training, SOPs, and quality expectations that increased staff competency and accountability.

Production Manager

PrintTek
08.2015 - 05.2020

Led production quality, scheduling, inventory, and workflow accuracy for digital and large-format printing. Established and documented the operational quality standards that ensured consistent output.

Key Achievements:
• Developed print quality checkpoints and material standards that reduced production errors by 25%.
• Increased overall output by 35% by optimizing workflows and eliminating bottlenecks.
• Achieved 98% on-time delivery by implementing disciplined production planning and cross-team coordination.
• Reduced material waste by 20% through advanced forecasting and inventory accuracy.

Customer Service Manager

EdgeChem Jamaica
05.2013 - 07.2015

Led a 70 person customer service, order accuracy, and fulfillment division.

Key Achievements
• Improved customer satisfaction by 40%.
• Improved order accuracy by 30%.
• Reduced delays by 25%.
• Built training programs and escalation systems that improved overall service quality.

Account Manager, Preferred Accounts

National Outdoor Advertising
06.2008 - 04.2013

Managed high-value commercial accounts across multiple industries, ensuring flawless execution of advertising campaigns, production quality, and on-time project delivery. Acted as the primary liaison between clients, production teams, installers, and senior leadership to guarantee operational accuracy, brand consistency, and client satisfaction.


Senior Customer Service Representative

Hardware & Lumber LTD
07.2005 - 05.2008

Supported operations across 14 retail locations with responsibilities spanning customer solutions, front-end oversight, and product design. Designed kitchens and bathrooms for residential clients and coordinated directly with the fabrication team to ensure accurate builds and installations.

Education

Bachelor of Science - Management Studies (Major), Economics (Minor)

University of The West Indies, Mona Campus
Kingston, Jamaica

Skills

  • Operations Leadership
  • Quality Management
  • Inspection Criteria and Quality Control Standards
  • Supplier Compliance and Corrective Actions
  • Root Cause Analysis
  • Internal and External Audits
  • Process Optimization
  • SOP Creation and Documentation
  • Customer Experience Improvement
  • Marketplace Operations
  • Logistics Accuracy and Risk Mitigation
  • Team Leadership and Training
  • Data Driven Decision Making

Timeline

Customer Experience & Quality Manager

Afula Enterprises
01.2024 - Current

General Manager

Creative Exposure
06.2020 - 01.2023

Production Manager

PrintTek
08.2015 - 05.2020

Customer Service Manager

EdgeChem Jamaica
05.2013 - 07.2015

Account Manager, Preferred Accounts

National Outdoor Advertising
06.2008 - 04.2013

Senior Customer Service Representative

Hardware & Lumber LTD
07.2005 - 05.2008

Bachelor of Science - Management Studies (Major), Economics (Minor)

University of The West Indies, Mona Campus