LARYSA STACHOWICZ
New York,NY
Summary
Strategic marketing leader with expertise in creative strategy, experiential, and integrated campaign development. Skilled in translating brand objectives into revenue-driving solutions, building B2B platforms that deliver measurable ROI, and guiding cross-functional teams to bring innovative programs to market.
Overview
4
4
years of professional experience
Work History
Senior Integrated Marketing Manager
Penske Media Corporation
01.2025 - Current
- Lead partnership strategy across integrated media, content, and events, securing $2M+ in luxury brand collaborations by translating client objectives into revenue-driving solutions.
- Develop category-specific programs for top luxury partners, strengthening PMC's role as a must-have B2B platform in the lifestyle space.
- Direct award-winning custom campaigns (including a 2025 Gold Telly Award), oversee execution across teams, and deliver measurable ROI through storytelling and wrap reports.
- Champion innovation and cross-team alignment, founding an internal AI Council to modernize marketing execution and architect scalable partnership platforms.
Integrated Marketing Manager
Penske Media Corporation
01.2024 - 12.2024
- Oversaw a-z execution of multi-channel partnership campaigns, managing budgets and ensuring flawless delivery across print, digital, and experiential platforms.
- Directed post-sale client engagement, optimizing programs against KPIs, delivering actionable insights, and strengthening renewal opportunities.
- Enhanced operational excellence, streamlining workflows in Jira and Asana to align internal teams and external partners, enabling more efficient, data-driven campaign outcomes.
Integrated Marketing Associate Manager
Penske Media Corporation
10.2022 - 12.2023
- Supported senior management in executing integrated marketing campaigns, improving planning, budget management, and overall campaign optimizations.
Event Marketing Manager
Larimer Lounge, Globe Hall
09.2021 - 10.2022
- Implemented a new CRM system, refining customer management processes and achieving a 57% increase in customer base within a single quarter.
- Developed strategic partnerships with local agencies and radio stations, enhancing promotional strategies and boosting venue visibility and sales.
Digital Marketing Coordinator
AZDS Interactive Group
05.2021 - 09.2021
- Made strategic marketing recommendations to meet revenue targets while monitoring and synthesizing performance analytics across a portfolio of luxury hospitality clients.
- Onboarded hotels to RevRaise, a conversion focused booking engine software.
Education
Certificate - Graphic Design
Community College of Denver
01.2020
Bachelor of Arts - Journalism and Creative Writing
Metropolitan State University of Colorado
01.2015
Skills
- Partnership Marketing & Category Strategy
- B2B Positioning & Campaign Development
- Strategic Proposal & Deck Creation
- 360 Integrated Campaign Development
- Client Relationship Management
- Marketing Analytics & ROI Reporting
Timeline
Senior Integrated Marketing Manager
Penske Media Corporation
01.2025 - Current
Integrated Marketing Manager
Penske Media Corporation
01.2024 - 12.2024
Integrated Marketing Associate Manager
Penske Media Corporation
10.2022 - 12.2023
Event Marketing Manager
Larimer Lounge, Globe Hall
09.2021 - 10.2022
Digital Marketing Coordinator
AZDS Interactive Group
05.2021 - 09.2021
Bachelor of Arts - Journalism and Creative Writing
Metropolitan State University of Colorado
Certificate - Graphic Design
Community College of Denver
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