Lasha Gochiashvili
Senior Data Analyst | Data Scientist
New York,USA
Summary
Looking for Marketing/Web Data Analytics and Data Science opportunities. 6+ years’ experience in Data Analytics, Digital Marketing, CRM & Data-Driven Project Management
Proficient in: Qlik Sense, Oracle Eloqua, Oracle OBIEE, SQL, R, Shiny App, Excel, Google Analytics, GTM, AI Infinity IQ, A/B Maxymiser
Worked in: Python, Flask, Selenium, Salesforce, Tableau, Google Data Studio, Power BI
Overview
6
6
years of professional experience
8
8
years of post-secondary education
1
1
Language
Work History
Data Analytics Manager
Ingersoll Rand
Barcelona
08.2022 - 01.2023
- Additionally: deployed AI & A/B testing tools to increase lead gen across org; 4 A/B testing campaigns on 9 different websites; uplift avg 150%+
- Tools: Infinity IQ, Maxymiser, GTM, Google Analytics, Excel, Qlik, Oracle BI, SQL
Senior Digital Marketing Analyst
Ingersoll Rand
Barcelona
03.2021 - 08.2022
- Led metric-focused culture across marketing org with standard work & reports; Hosted 100+ weekly marketing KPI global meetings represented by 15+ brand teams; trained 70+ marketing & sales users across org;
- Led project to centralize marketing reporting across org in Qlik; connected Qlik with 6 different data sources;
- Defining & building reporting solutions for new tools & services; Owning closed loop reporting process; Providing general marketing analytics support; Developed reports for 33+ KPIs
- Implemented ML to improve lead generation/conversion
- Tools: R, Excel, SQL, Oracle BI, Qlik, Google Analytics, Eloqua, Salesforce
Digital Marketing Analyst
Ingersoll Rand
Warsaw
04.2019 - 01.2021
- Built and maintained marketing reporting for yearly 40 campaigns; 100mln+ marketing funnel; NPS surveys;
- Reporting for 7 main and 23 secondary KPIs, 12 P&Ls, 300+ users from junior specialists to VP level, Global coverage Coordinated & built reporting in Qlik from scratch to CXO level reports; Hosted weekly marketing update meetings attended by 12 P&L marketing leaders; Provided trainings to regional hubs in reporting; Coaching new teammates
- Tools: Eloqua, OBIEE, Qlik, Salesforce, Excel, R
Data Analyst
Ingersoll Rand
Warsaw
12.2016 - 03.2019
- Grew prospects & customers database from 100k to 800k in less than 1 year via external and internal sources
- Coordinated first life-cycle campaign launch & installed-base database collection, 10k installed machines
- Supported in-house CRM roll out throughout the EMEA & APAC teams, 300+ sales reps
- Tools: Salesforce, Home-grown CRM, Excel, Eloqua, SQL
Education
Master of Science - Foundations of Data Science
University of Barcelona
Barcelona, Spain 02.2021 - 07.2021
Master of Science - Data Science and Business Analytics
University of Warsaw
Warsaw, Poland 09.2019 - 07.2021
Master of Arts - International Marketing
University of Lodz
Lodz, Poland 09.2014 - 11.2016
BBA - Accounting And Analysis
Tbilisi State University
Tbilisi, Georgia 09.2008 - 07.2012
Skills
Qlik, Oracle Eloqua, Excel
SQL, Access
GTM, Google Analytics
R & Python for ML
Salesforce
Timeline
Data Analytics Manager
Ingersoll Rand
08.2022 - 01.2023
Senior Digital Marketing Analyst
Ingersoll Rand
03.2021 - 08.2022
Master of Science - Foundations of Data Science
University of Barcelona
02.2021 - 07.2021
Master of Science - Data Science and Business Analytics
University of Warsaw
09.2019 - 07.2021
Digital Marketing Analyst
Ingersoll Rand
04.2019 - 01.2021
Data Analyst
Ingersoll Rand
12.2016 - 03.2019
Master of Arts - International Marketing
University of Lodz
09.2014 - 11.2016
BBA - Accounting And Analysis
Tbilisi State University
09.2008 - 07.2012