LaShauna House
Newport News,VA
Summary
A results-driven professional transitioning from digital marketing to data analytics, bringing a strong foundation in interpreting key performance metrics and building custom dashboards. Expertise in leveraging tools like Google Analytics and Looker Studio to inform strategic decisions, optimize content, and directly contribute to sales growth.
Overview
5
5
years of professional experience
Work History
Digital Marketing Coordinator
Neighborly
03.2023 - Current
- Contributed to a 25% increase in brand system sales, helping the company surpass its annual growth target by a margin of 19%
- Leveraged Google Analytics, SEMrush, and Google Looker Studio to build custom dashboards, providing real-time insights that guided strategic decision-making for marketing and executive teams.
- Executed pre-launch quality assurance and technical cleanup for new franchise websites, ensuring a flawless user experience and providing foundational support for new business owners.
- Interpreted key data on keyword performance, SEO, and traffic sources to proactively inform and optimize content strategies, leading to significant growth in organic reach.
- Coordinated with brand leaders and internal teams to align digital marketing efforts with overarching business goals, ensuring a unified and impactful approach across all campaigns.
- Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
Business Office Associate
Heartland Dental
05.2022 - 02.2023
- Engaged with customers to build business relationships.
- Managed all patient financial activities, including providing detailed insurance coverage information and financial planning assistance for high-cost procedures.
- Analyzed and resolved front-office inefficiencies, using data to recommend and implement workflow improvements that optimized the patient intake and billing processes.
- Maintained meticulous records of all contracts, invoices, and payments while actively listening to patient concerns to resolve problems and ensure satisfaction.
- Evaluated competitive landscape regularly to inform strategic planning decisions, leading to sustained business growth in dynamic markets.
Front Desk & Billing Assistant
The Psychotherapy Center
02.2021 - 04.2022
- Developed efficient procedures for streamlining billing operations.
- Communicated with insurance companies to research data discrepancies, resolve errors, and improve claim accuracy.
- Analyzed account aging information for timely payments.
Education
Associate in Science (A.S.) - Medical Administration
Bryant & Stratton College
Skills
- SQL
- Microsoft Excel
- Google Analytics (GA4)
- Search engine optimization (SEO)
- Market research and analysis
- CRM management
- Google Looker Studio
- Quality Assurance
- Problem-solving
- Strategic planning
- Project leadership
Timeline
Digital Marketing Coordinator
Neighborly
03.2023 - Current
Business Office Associate
Heartland Dental
05.2022 - 02.2023
Front Desk & Billing Assistant
The Psychotherapy Center
02.2021 - 04.2022
Associate in Science (A.S.) - Medical Administration
Bryant & Stratton College
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