Summary
Overview
Work History
Education
Skills
Websites
Certifications and Licenses
Timeline
Generic
Lashawntierra Knox

Lashawntierra Knox

Troy,AL

Summary

I am a motivated communications professional with a strong foundation in multimedia journalism, seeking

to leverage storytelling, strategic messaging, and digital marketing skills to enhance organizational

communication and brand engagement. I am experienced in developing internal and external

communication strategies, managing social media platforms, and producing compelling content across

multiple channels. I am known for clarity in messaging, cross-functional collaboration, and the ability to

adapt communication styles to diverse audiences, I bring a results-driven approach to supporting team

goals and elevating brand presence in fast-paced environments. I help enhance customer experience

through strategic messaging, cross-functional teamwork, and a strong understanding of retail audience

behavior.

Overview

4
4
years of professional experience

Work History

Account Executive

Peoplecom
Montgomery, AL
06.2025 - Current
  • Build and maintain strong client relationships, acting as the main point of contact.
  • Develop marketing strategies and campaign proposals in collaboration with creative and marketing teams.
  • Coordinate project timelines, deliverables, and budgets to ensure on-time and on-budget campaign execution.
  • Monitor and report campaign performance metrics to clients, providing actionable insights.
  • Identify opportunities to upsell or cross-sell additional services.
  • Stay informed on industry trends, competitive landscape, and emerging marketing techniques.
  • Support the development of presentations, proposals, and client reports.

Assistant Store Manager

It's Fashion
Troy, AL
07.2023 - Current

• Supported daily store operations, including opening/closing procedures, staff supervision, and customer

service oversight

• Trained, coached, and motivated sales associates to meet performance goals and deliver excellent

customer experiences

• Assisted with inventory management, restocking, and merchandising to maintain visual standards and

drive product sales

• Resolved customer concerns professionally and efficiently, enhancing overall satisfaction and repeat

business

• Collaborated with the store manager to achieve sales targets, manage promotional events, and

maintain a cohesive team environment

Shift Manager

Arby’s
Troy, AL
05.2021 - 06.2023

• Supervised daily shift operations, ensuring a smooth workflow, food quality, and adherence to company standards.

standards

• Trained and guided team members on customer service, safety protocols, and food preparation.

procedures

• Managed shift schedules, delegated tasks, and maintained labor efficiency to meet sales and labor goals.

Handled customer complaints and resolved issues quickly to maintain satisfaction and store reputation.

• Monitored inventory and coordinated with management to ensure proper stock levels, and reduce waste.

• Serve Safe certified.

Education

Bachelor of Science - Communications

Troy University
Troy, AL
05-2025

High School -

Charles Henderson High School
Troy, AL
05.2020

Skills

  • Leadership skills
  • Communication skills (clear verbal and written communication)
  • Active listening
  • Customer service orientation
  • Problem-solving
  • Patience and empathy
  • Multitasking abilities
  • Adaptability (ability to handle different customer scenarios)
  • Attention to detail
  • Time management
  • Teamwork and collaboration
  • Basic computer literacy (typing, CRM software, navigating multiple systems)
  • Ability to work under pressure
  • Sales skills
  • Researching
  • Interpersonal communication

Certifications and Licenses

ServSafe

December 2021 to December 2026

This certificate indicates by the state that I am certified in handling food. ServSafe Manager Training

provides in-depth training, blending the latest FDA Food Code, food safety research and food sanitation

training

social media strategy

October 2024 to November 2028

Creative and data-driven Social Media Strategist with a passion for building brand identity and driving

audience engagement across digital platforms. Skilled in developing content calendars, analyzing

performance metrics, and crafting platform-specific strategies for Instagram, Facebook, TikTok, and

more. Experienced in managing campaigns, collaborating with cross-functional teams, and leveraging

trends to increase reach and conversions. Adept at balancing creativity with analytics to deliver.

  • Developed a conversational AI chatbot to streamline customer inquiries and improve conversion rates.
  • Leveraged AI chatbot technology to enhance customer experience and operational efficiency.

Timeline

Account Executive

Peoplecom
06.2025 - Current

Assistant Store Manager

It's Fashion
07.2023 - Current

Shift Manager

Arby’s
05.2021 - 06.2023

Bachelor of Science - Communications

Troy University

High School -

Charles Henderson High School

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