LASHE SCOTT

Created trailblazing strategic, trendsetting successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Developed and implemented creative strategies to increase brand recognition and awareness through unique marketing campaigns to promote the clients products and services domestic and internationally across multiple channels.

Navigated social impact crisis management, team building, stakeholder relations and campaign optimization.

• Analyzed market trends, customer requirements and competitive strategy to identify opportunities for A-list celebrities, record executives, and ateliers increasing customer and business value. Collected and analyzed data surpassing benchmarks and comprehensive client campaign reports that resulted in catapulted exposure and record breaking sales.
• Provided long-term vision for the company's branding efforts and ensured compliance with industry standards related to trademark protection.

Requested by Executive clients ( DIOR, MTV, BET, VH1, STARZ). Created the strategy, execution and marketing budgets & management delivering exceptional results in producing maximum revenue and client loyalty.

Directed and lead cross-functional teams creating consumer focused culture with stakeholders, C-level executives, and clients; Managed clients' domestic and regional campaigns creating trendsetting exposure globally. increasing retention for key financial accounts.

Problem: Due to repeated product malfunctions and faulty equipment it increased influx of high volume escalation calls from customers. Worked with senior sales/marketing team diagnosing trends and developed walk thru guide for staff to diagnose problem.

Solution :Created customer satisfaction manual which lowered percentage of duplication customers, increased daily KPIs performance & customer service scores by 80%. Implemented 1st class training development modules to foster an engagement culture for continuous improvement in customer satisfaction areas (i.e. created FAQ’s info sheet, coaching methods instructional breakdown for commercial crews. Monitored consumer data and trained new hires on sales formulas which placed us ahead of AT&T, T-Mobile and Verizon.