Lashonda Williams
Prosper
Summary
Professional sales and business development leader with strong track record of driving growth and building successful teams. Adept at identifying strategic opportunities, forging partnerships, and closing high-value deals. Known for fostering collaboration and adapting to changing market dynamics. Skilled in strategic planning, market analysis, and relationship management.
Experienced with leading regional sales teams and driving market growth through strategic planning and client relationship management. Utilizes effective leadership and communication skills to mentor and enhance sales team performance. Track record of achieving significant territory expansion and meeting sales targets.
Overview
31
31
years of professional experience
Work History
Director of Sales and Business Development
Floor Covering International
06.2025 - Current
- Developed and executed strategic sales plans to drive revenue growth across multiple markets. Increasing monthly gross sales to $100k within 90 days of opening.
- Led cross-functional teams to enhance customer engagement and improve service delivery standards.
- Analyzed market trends to identify new business opportunities and optimize sales strategies.
- Fostered relationships with key stakeholders to expand partnerships and increase referral business.
- Implemented CRM systems to streamline sales processes and improve lead management effectiveness. Generating a minimum of 40 leads per week with a 55% close rate.
- Assisted Finance department in budgeting exercises and financial planning activities ensuring resource allocation aligned well with organizational objectives.
- Partnered with Marketing team to develop compelling collateral materials highlighting unique selling propositions of the product portfolio.
- Streamlined sales processes for increased efficiency, leading to faster deal closures and improved profitability.
- Negotiated favorable contract terms with vendors for cost-effective procurement of essential resources needed for business operations.
- Drove sales by developing multi-million dollar contract sales.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Director of Business Development
Simpele LLC
03.2024 - 06.2025
- Developed strategic partnerships to enhance market presence and drive revenue growth.
- Identified new business opportunities through market research and competitive analysis.
- Led cross-functional teams to implement innovative solutions that improved client satisfaction.
- Executed long-term business strategies aligning with organizational goals and objectives.
- Collaborated with marketing teams to create targeted campaigns that increased brand awareness and lead generation.
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Owner
Laundry Limo LLC
10.2006 - 2025
- Develop, plan, and execute the overarching vision and mission for the company in addition to setting goals and monitoring progress toward achieving them.
- Create and launch marketing campaigns to grow the business by identifying and understanding customer needs and the targeted market.
- Oversee all matters related to finance and accounting, such as bookkeeping, invoicing, P&L management, sales, reporting, and more.
- Recruit, hire, train, and supervise employees, creating an efficient and productive team dedicated to providing excellent customer service.
- Form professional relationships with vendors with a focus on obtaining high quality products at the lowest possible price.
- Directed daily operations, ensuring efficient workflow and high-quality service delivery.
- Streamlined operational processes to reduce turnaround times and improve productivity.
Regional Account Executive
Hourglass Cosmetics
01.2021 - 03.2024
- Directed business development, sales management, and account growth initiatives with a focus on Sephora, Nordstrom, Neiman’s, Ulta, and Bluemercury brands.
- Provided in-store sales support and education to make a meaningful, lasting impact on store brand awareness and productivity.
- Reviewed and evaluated brand merchandising to ensure brand is represented at the highest levels and executed dynamic store events in accordance with brand standards.
- Established relationships and communicated regularly with retail partner management team to discuss performance and initiatives to surpass sales objectives at each point of sale.
- Cultivated strong relationships with key accounts, enhancing client satisfaction and loyalty.
- Increased regional sales by building and maintaining strong relationships with key accounts.
- Successfully and consistently executed Corporate driven retailer events resulting in over $10k in sales
- Managed a field sales team of Account Executives and Sales Coordinators.
Regional Account Executive - Builder Sales
HomePro Technologies
06.2021 - 03.2024
- Demonstrated expertise in managing and growing 14 home builder accounts utilizing expertise in nurturing and developing relationships with corporations to build sales.
- Delivered superior service and experience to a diverse client base in order to increase satisfaction, loyalty, and referrals.
- Identified and assessed client requirements and expectations and presented the most appropriate products and services to meet their needs.
- Generated and analyzed detailed reports on account activities, ascertained areas in need of improvement, and provided feedback.
- Worked alongside technical and sales teams to conduct product demonstrations to prospective customers.
- Managed all clients and prospects with tactical organization through various sales tools such as CRM, and ensure client information is updated.
- Developed and implemented strategies for growing business within existing clients by conducting follow ups to identify opportunities for cross-selling and upselling.
Regional Account Executive
ScentAir
04.2020 - 01.2022
- Achieved measurable success in generating new business opportunities via phone, web, and onsite visits, building and maintaining a strong sales funnel.
- Monitored client progression through the sales funnel to close new business while sustaining a high volume of activity with a focus on multiple touchpoints and utilizing a consultative sales method.
- Surpassed sales goals of closing five contracts monthly with 36 month terms, averaging over $50k per contract, every year with the company and received the ranking of #1 sales rep for three consecutive months.
- Remained current on the full line of company products and services to ensure understanding of use in customer business applications.
Sales Development Executive - Philosophy and Fragrance
Coty, Inc./The Beauty Space
02.2019 - 03.2020
- Spearheaded all daily activities related to business, sales, and staffing in Ulta, Macy’s, Sephora, and Dillard’s retailers for Philosophy and all Coty Fragrance brands.
- Educated, mentored, and supported retailer and brand sales associates, guiding them in exceptional service through positive customer engagement.
Account Executive
PUR Cosmetics/Astral Brands
06.2017 - 02.2019
- Directed and oversaw two Account Coordinators and up to 20 Selling Specialists in 44 Ulta Beauty stores throughout Texas.
- Presided over all aspects of business, sales, and staffing in Ulta stores, including training retailer and brand sales associates, planning major events with each retailer, and facilitating seasonal launches.
Southeast Regional Sales Manager
Anastasia Beverly Hills
05.2006 - 10.2016
- Selected to serve as a key member of the National Sales Team for the purpose of conducting high level corporate training and events.
- Led regional sales strategy to enhance market penetration and brand visibility.
- Developed and implemented training programs to elevate sales team performance.
- Analyzed market trends to identify growth opportunities and adjust sales tactics effectively.
- Collaborated with cross-functional teams to optimize product launches and promotional activities.
- Successfully ran the #1 Region company wide for 4 consecutive years.
- Managed and planned all PR and PA appearances worldwide with the Company's founder.
Regional Account Coordinator
Hot Topics, Inc.
10.2007 - 05.2010
Store Director
Estee Lauder- Origins Store and Spa
07.2002 - 10.2006
Director of Sales
Residence Inn by Marriott
05.1995 - 09.2001
Education
Bachelor of Business Administration (B.B.A.) - Marketing
University of Texas Dallas
Dallas, TX01.2010
Skills
- Comprehensive sales management
- B2B sales expertise
- Organizational strategy
- Integrated marketing project management
- Team development and leadership
- Effective partner relationship management
- Negotiation expertise
- Sales forecasting
- Client Relationship Building
- P&L report analysis
- Project Management
- Talent acquisition and development
- Key account growth
- Sales operations
- Pipeline management
- New business development
- Territory management
- Sales strategy development
- Sales funnel management
- Vendor management
Awards and Honors
Achieved annual Top Performance Award for fragrance business in 2019. #1 Territory Percent to Goal in the company for 2019
Selected Highlights
- Demonstrated expertise in prospecting, contacting, and securing potential clients while strengthening existing client relationships.
- Surpassed sales goals every year with the company and received the ranking of #1 sales rep for three consecutive months.
- Spearheaded all daily activities related to business, sales, and staffing in Ulta, Macy’s, Sephora, and Dillard’s retailers for Philosophy and all Coty Fragrance brands.
- Administered a robust portfolio of 256 accounts totaling $64 million in annual sales, reliably exceeding monthly sales quotas by more than 125% with strategic event planning and interactive retailer sales training.
Additional Information
Technical Proficiencies: CRM Software, MS Office Suite, QuickBooks, Salesforce
Interests
Sailing (competitive), managing home improvement projects, developing and growing sales driven individuals
Timeline
Director of Sales and Business Development
Floor Covering International
06.2025 - Current
Director of Business Development
Simpele LLC
03.2024 - 06.2025
Regional Account Executive - Builder Sales
HomePro Technologies
06.2021 - 03.2024
Regional Account Executive
Hourglass Cosmetics
01.2021 - 03.2024
Regional Account Executive
ScentAir
04.2020 - 01.2022
Sales Development Executive - Philosophy and Fragrance
Coty, Inc./The Beauty Space
02.2019 - 03.2020
Account Executive
PUR Cosmetics/Astral Brands
06.2017 - 02.2019
Regional Account Coordinator
Hot Topics, Inc.
10.2007 - 05.2010
Owner
Laundry Limo LLC
10.2006 - 2025
Southeast Regional Sales Manager
Anastasia Beverly Hills
05.2006 - 10.2016
Store Director
Estee Lauder- Origins Store and Spa
07.2002 - 10.2006
Director of Sales
Residence Inn by Marriott
05.1995 - 09.2001
Bachelor of Business Administration (B.B.A.) - Marketing
University of Texas Dallas