Summary
Overview
Work History
Education
Skills
References
Timeline
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Lataja Alexander

Houston ,Tx

Summary

Dynamic marketing professional with a proven track record at Radio One Houston, excelling in social media management and content creation. Skilled in developing engaging digital strategies that significantly boost audience engagement. Known for exceptional organization and problem-solving abilities, I thrive in fast-paced environments while delivering high-quality promotional content.

Overview

7
7
years of professional experience

Work History

Promotions & Marketing Assistant

Radio One Houston
01.2022 - Current
  • Developed and executed digital content strategies to increase audience engagement
  • Managed social media accounts, creating posts, graphics, and promotional materials
  • Shoot, edit, and post interviews on social media platforms
  • Assisted in content curation, show promotions, and live event coverage
  • Monitored analytics to optimize social media reach and engagement

Special Programs Coordinator

Prairie View A&M University Testing Department
Prairie View
06.2018 - 06.2024
  • Coordinated events, volunteer opportunities, and partnerships with local organizations to strengthen community ties.
  • Assisted in planning and executing community outreach programs to promote PVAMU social impact initiatives.
  • Coordinated with faculty, staff, and external partners to implement special programs that supported student development.
  • Created and managed social media campaigns to promote university programs and events.
  • Provided administrative support, including scheduling, reporting, and data tracking, to ensure program effectiveness.
  • Conducted outreach initiatives to broaden program reach.
  • Coordinated events, volunteer opportunities, and partnerships with local organizations to strengthen community ties.

Producer

The Mad Hatta Show
01.2023 - 01.2024
  • Managed and produced engaging on-air content, ensuring smooth execution of daily radio segments
  • Produced high-quality content by coordinating with creative teams, editors, and stakeholders
  • Assisted in social media management, creating digital content to promote show segments and increase listener engagement
  • Edited and produced audio clips for on-air and online distribution
  • Coordinated with the production team to execute promotional events and live broadcasts

Ambassador / Social Media Consultant

TwoGetherLand
01.2023 - 01.2024
  • Shot, edited, and posted video coverage of TwoGetherland performances, artists, and behind-the-scenes footage
  • Provided real-time updates on performances via Twitter and Instagram Stories
  • Developed and executed social media strategies for rollouts, increasing engagement and visibility

Education

Bachelor of Arts - Communications, Marketing

PRAIRIE VIEW A&M UNIVERSITY
Prairie View, TX
08-2022

Skills

  • Digital Marketing Strategies
  • Strategic Brand Communication
  • Audio Editing
  • Video Production
  • Audience Growth
  • SEO
  • Analytics Monitoring
  • Videographer
  • Content Development
  • Problem solving
  • Effective Time Management
  • Community Outreach
  • Organization, prioritizing, and multi-tasking
  • Video editing

References

References available upon request.

Timeline

Producer

The Mad Hatta Show
01.2023 - 01.2024

Ambassador / Social Media Consultant

TwoGetherLand
01.2023 - 01.2024

Promotions & Marketing Assistant

Radio One Houston
01.2022 - Current

Special Programs Coordinator

Prairie View A&M University Testing Department
06.2018 - 06.2024

Bachelor of Arts - Communications, Marketing

PRAIRIE VIEW A&M UNIVERSITY
Lataja Alexander