Lataja Alexander
Houston,TX
Summary
Motivated HBCU graduate with a B.A. in Communications and a minor in Marketing. Passionate about sports, fan experiences, and community impact, and excited to learn the business side of basketball through the NBA HBCU Fellowship. Known for being coachable, adaptable, and a strong team player, with a proven ability to engage diverse audiences and bring positive energy to every environment.
Overview
4
4
years of professional experience
Work History
Promotions Assistant
Radio One Houston
Houston, Texas
06.2022 - Current
- Coordinated logistics for on-site broadcasts and community outreach activities.
- Managed giveaways, listener engagement, and street team promotions to attract 100-500 attendees per event.
- Assisted with social media content creation, including reels and stories, promoting concerts and festivals.
- Produced 10–15 event-focused posts monthly, achieving 5,000–20,000 views and enhancing engagement by 25%.
Social Media Marketing Intern
Amanda Seales Podcast
Houston, Texas
02.2023 - 04.2024
- Assisted in developing social media marketing campaigns and strategies.
- Collaborated with team members to brainstorm creative marketing ideas.
- Scheduled and published posts using social media management tools.
Women’s Basketball Team Manager
Prairie View A&M University
Prairie View, Texas
09.2021 - 03.2022
- Supported over 30 practices and 10 to 20 games each season by preparing equipment and setups prior to arrival of players and coaches.
- Managed and organized more than 100 pieces of equipment, ensuring a professional environment for the team.
- Assisted coaching staff with real-time stat tracking and bench support during games to monitor player performance.
Skills
- Teamwork & Collaboration
- Leadership
- Game Operations & Event Support
- Practice & Game Preparation
- Time management
- Content Creation
Timeline
Social Media Marketing Intern
Amanda Seales Podcast
02.2023 - 04.2024
Promotions Assistant
Radio One Houston
06.2022 - Current
Women’s Basketball Team Manager
Prairie View A&M University
09.2021 - 03.2022