Latascha Hartarto
Vancouver,British Columbia
Summary
Driven Marketing Executive with significant experience in creating and implementing marketing strategies. Skilled in market analysis, trend forecasting and product branding. Brought innovative solutions to previous roles that enhanced brand visibility and increased customer engagement. Possess strong leadership abilities, creative problem-solving skills, and adept at building strategic partnerships for business growth.
Overview
4
4
years of professional experience
Work History
Marketing Executive
Gado Gado Indonesian Association of UBC
Vancouver, British Columbia
10.2024 - Current
- In charge of Content Creation, creating monthly content of Indonesian students in Vancouver and create content for sponsors which includes Teadot Boba, Wizeprep, Hakumori Boba, Prestrige Optical, Banana Leaf and so much more
Volunteer
Hope to House UBC
08.2024 - Current
- Volunteer in donating supplies for the homeless in Vancouver BC and fundraising donations
Executive Producer
Warisan Budaya Indonesia
10.2023 - Current
- Producer of a Short Trailer, documentary short film about the nature of Batik and the differences between social classes in Indonesia during the Seokarno era. Created for an upcoming batik event in 2024 in Jakarta, Indonesia.
- Executive Producer for an upcoming theatrical show that will be showcased on February
Head of Prom
BINUS SCHOOL Simprug
08.2023 - 06.2024
- Responsible for managing a team of 9 individuals in organizing the prom for my batch, consisting of approximately 109 students. My role involves overseeing various aspects, such as generating ideas, securing sponsorships, planning themes and activities, and ensuring the smooth execution of the event
- Invited top Indonesian Artists Dewa19 and Nassar
Head
Kita Bantu Sesama Project
08.2020 - 06.2024
- Every week for the past 4 years, I visit Yayasan Sayap Ibu to read storybooks to the children, aiming to enhance their English language proficiency and foster improved reading and writing skills.
- From this, I created a project where other than reading storybooks to children, we also help those in need.
- This project continued as teammates and I provided kits filled with masks, hand sanitizers, instant noodles, and water to the less fortunate during the COVID19 Lockdown every month for two years.
- We also hosted online events in the pandemic where we watched documentaries about world problems as a way to spread awareness
Co-head of Annual Fasting Event
BINUS SCHOOL Simprug
04.2023 - 04.2024
- Served as the Co-head in organizing the annual open fasting event for the school's staff, which included over a hundred participants, including security guards, cleaners, teachers, and children from an orphanage.
- In this event, we also gave them the opportunity to perform as well as watch student performances.
Intern
KATATINUT Creative Development
08.2023 - 10.2023
- Director and Writer for a narrative short film titled "Koi's Embrace;Loves Return" that showcases the symbolism of koi fish: love and friendship.
- Director and Writer fot narrative short film titled "Mirrors" which tells about insecurities and acceptance through art.
Producer, Writer, Editor
Investin Education Young Filmmaker Programme
London, England
07.2023 - 08.2023
- Writer and Editor for a 5 minute short film about the friendship of two best friends of differing economic backgrounds.
- Producer for a rap music video that speaks to personal struggles.
Head of Film Department for the Youth Arts Society
BINUS SCHOOL Simprug
08.2022 - 06.2023
- Youth Arts Society is a club where different art divisions such as artist, designers, filmmakers, actors and even bands work together to create a big project.
- In our case we were hosting a concert and as head of the film department, I was in charge of creating a video of the different types of arts and showcasing it in the concert.
Co-head of Hair and Makeup for "The Raven"
BINUS SCHOOL Simprug
08.2022 - 05.2023
- Created makeup looks for all of the main characters as well as making the makeup lookbooks. I changed their looks throughout the dress run and two performances.
Co-head of Religion Retreat
BINUS SCHOOL Simprug
10.2022 - 10.2022
- Co-led a religious retreat focused on students’ perspectives on faith. With around 250 participants, I was responsible for organizing activities and ensuring that everyone engaged and behaved appropriately.
Director, Writer, Editor
Personal Project
08.2021 - 03.2022
- I created a documentary for a shelter that holds around 2000 dogs. The primary goal was to increase awareness of their living conditions and advocate for adoption.
- In addition to the documentary project, I made weekly contributions of food and supplies to support the shelter.
Education
IB Diploma -
Binus School Simprug
Jakarta, Indonesia05-2024
Standard Course Completion Certificate - Film Production
Investin Summer Programme
University Of College London, England08-2023
Bachelor of Fine Arts - Film Production
University of British Columbia
Vancouver, British ColumbiaSkills
- Quantitative and qualitative market research
- Digital advertising
- Prospect targeting
- Mobile advertising platforms
- Creative thinking techniques
- Developing creative content
- Creative visualization
Timeline
Marketing Executive
Gado Gado Indonesian Association of UBC
10.2024 - Current
Volunteer
Hope to House UBC
08.2024 - Current
Executive Producer
Warisan Budaya Indonesia
10.2023 - Current
Head of Prom
BINUS SCHOOL Simprug
08.2023 - 06.2024
Intern
KATATINUT Creative Development
08.2023 - 10.2023
Producer, Writer, Editor
Investin Education Young Filmmaker Programme
07.2023 - 08.2023
Co-head of Annual Fasting Event
BINUS SCHOOL Simprug
04.2023 - 04.2024
Co-head of Religion Retreat
BINUS SCHOOL Simprug
10.2022 - 10.2022
Head of Film Department for the Youth Arts Society
BINUS SCHOOL Simprug
08.2022 - 06.2023
Co-head of Hair and Makeup for "The Raven"
BINUS SCHOOL Simprug
08.2022 - 05.2023
Director, Writer, Editor
Personal Project
08.2021 - 03.2022
Head
Kita Bantu Sesama Project
08.2020 - 06.2024
IB Diploma -
Binus School Simprug
Standard Course Completion Certificate - Film Production
Investin Summer Programme
Bachelor of Fine Arts - Film Production
University of British Columbia