Latasha Williams
McDonough,GA
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
23
23
years of professional experience
Work History
Area Sales Manager
Majors Management
11.2018 - Current
- Enforce brand guidelines through branded mystery shops program guidelines for Shell, Exxon, Chevron, Texaco, BP, Marathon and Citgo
- Communicated operations performance KPI's with senior leadership weekly.
- Compiled and analyzed data to determine approaches to improve sales and performance. Improved fuel volume 15% 2021-2023 and 5% 2024.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Analyzed market trends and competitor activity to identify business opportunities and areas for growth.
- Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies accordingly.
- Provided exceptional customer service to existing business owners through regular communication and prompt resolution of issues or concerns raised by them.
- Built lasting relationships with clients through outstanding customer service interactions with 60 - 75 convenience store and retail business owners.
- 2024 achieved 1st place inside sales +26% and 1st place fuel volume +5%.
District Manager
Checkers & Rally's Restaurants
09.2017 - 10.2018
- Responsible for selecting, developing and overseeing managers of 4-5 company operated locations with a staff of 75+ employees
- Analyzed profitability and created growth potential within assigned markets
- Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
- Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
- Developed and executed comprehensive training programs for store managers, resulting in improved employee performance and customer satisfaction.
Recruiter - Director of Field Services
Impact Outsourcing Solutions
12.2016 - 09.2017
- Responsible for leading an HR staff of 8 people while collectively overseeing a full-time workforce of 650+ employees
- Campaigned performance and development plans for office personnel growth.
- Successfully orchestrated 3 team members promotion while being in the role for 6 months
- Streamlined office efficiencies while fostering a structured work environment to meet the objectives of the business client
- Overseen the partnership with the client to ensure all personnel matters are addressed while adhering to federal laws; Title VII, ADA, FMLA, etc
- Promoted to Director within 2 months of being hired as a recruiter.
Human Resources Manager
RaceTrac Petroleum (RaceWay Division)
11.2012 - 06.2016
- Effectively recruited, orchestrated training, and assessed development by using strategic practices; conducted follow up training visits by traveling to RaceWay markets located within 12 southeastern states
- Campaigned performance and development plans for RaceWay personnel while partnering with RaceWay leaders
- Facilitated annual individual performances meetings with corporate and field leaders; advised on progressive discipline process and improvements
- Fostered relationships with personnel while serving as an employee advocate resolving employee conflicts
- Orchestrated and communicated results from annual employee engagement surveys to assess overall cultural health of the division
- Acted as a strategic business partner to RaceWay and RaceTrac leaders while aligning HR and operational KBO's
- Orchestrated development goals and plans for high potential employees
- Partnered with RaceTrac HR and corporate legal department to ensure all federal laws were properly adhered to; TITLE VII, ADA, FLMA, etc
- Including strategic planning and cross department learning
- Utilized strong interpersonal skills to successfully build relationships with Directors of various RaceTrac departments.
- Developed and implemented the first training program for RaceWay District Managers.
- Managed employee relations issues professionally, resolving conflicts efficiently while maintaining confidentiality at all times.
Regional/District Manager
RaceTrac Petroleum (RaceWay Division)
09.2009 - 11.2012
- As Regional Manager, directed, empowered and developed a team of 4 District Managers to ensure company objectives and goals were achieved within their assigned districts
- Advised and educated contract Operators on improving business results by adhering to operational excellence, company brand, building community partnerships, and negotiating lease agreements and vendor contractual terms
- Recruited top talented contract Operators and negotiated lease terms
- Recruitment included screening, interviewing, and communicating offers to qualified candidates; 88% Operator retention
- Increased profitability for region by improving fuel volume 6-10% with 22% fuel increase across region consisting of 76 stores within 6 southeastern states
- Suggested and led process improvements with community involvement programs, collaborated with local government for licensing requirements, created business to business partnerships, and improved recruiting strategy for contract Operators
- Communicated operations performance KBO's and P&L' s within meeting settings with senior leadership of various RaceTrac departments, including CEO.
Education
Bachelor of Science in Business Management -
University of Phoenix
Phoenix, AZ01.2009
Associate of Arts in Business -
University of Phoenix
Phoenix, AZ01.2007
Skills
- Strategic planning
- Efficient time management skills
- Project management knowledge
- Leadership and motivational skills
- Problem solving skills
- Communication skills
- Contract Negotiations
- Interdepartmental Collaboration
- Territory Management
- KPI Tracking
- Rapport and relationship building
- Customer Complaint Resolution
Professional Accomplishments
- Majors Management – Improved fuel volume 49% 2021. Average fuel volume increased 15.25% 2021 – 2024. $9 million dollar fuel profit 2023.
- Impact Outsourcing Solutions - Promoted to Director within 2 months; 2017.
- RaceWay - Restructured and implemented a District Manager training program; 2014.
- RaceWay - Successfully recruited, trained and developed 66% of field leaders from 2014-2016.
- RaceWay - First Human Resource Manager; 2012.
References
References are available upon request.
Timeline
Area Sales Manager
Majors Management
11.2018 - Current
District Manager
Checkers & Rally's Restaurants
09.2017 - 10.2018
Recruiter - Director of Field Services
Impact Outsourcing Solutions
12.2016 - 09.2017
Human Resources Manager
RaceTrac Petroleum (RaceWay Division)
11.2012 - 06.2016
Regional/District Manager
RaceTrac Petroleum (RaceWay Division)
09.2009 - 11.2012
Bachelor of Science in Business Management -
University of Phoenix
Associate of Arts in Business -
University of Phoenix
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