Latasha D Lee
Summary
With more then 16+ years of experience in US / global Marketing Digital Healthcare Communication and Operations - Latasha has experience with strategic thinking to maximize product growth, worked on challenging work streams, problem solving, analytical skills and determined to bring integrated solutions to the table with innovation. Proven track record to collaborate with cross functional stakeholders to deliver proven results. Demonstrated leadership and strong partnerships determined to make a difference to find efficiencies. Dedicated [Industry] professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
17
17
years of professional experience
Work History
Content Excellence Manager
PFIZER
01.2020 - Current
- Description: North America Veeva CRM champion supporting production strategy and execution
- Management and oversight of all CRM projects in production development
- Consult with each brand to educate them on CRM content design best practices, share capabilities, brainstorm new functional ideas, resolve all process escalations, define business requirements
- Ensure Pfizer’s digital guidelines are adhered and provide best practice guidance with UX stakeholders
- Troubleshoot LIVE content issues with the offshore dev team to find the root cause of the issue and resolve timely
- Provide guidance, plan, and support all new product launches, new indication, label updates, POA meetings or any business-critical assets to ensure a smooth release to Customer Facing Colleagues (CFCs)
- Manage all NEW CRM initiatives - CANVAS DSP/RTE builder, Squire keywords, Veeva Online, strategy playbook, mandatory DSP templates
- Collaborate daily with the dev team on all technical dependencies to ensure delivery resolutions
- Partner with Biopharma Business Operation Partners and continuous engagement with multiple cross-functional stakeholders to identify key brand needs to deliver risk management and resolution to meet brand objectives
- Continuous engagement and support with each brand on complexed builds (dynamic data, cost & coverage, cost calculator) to support the gaps and remove any roadblocks
- Execute on assigned marketing operations special projects and manage multiple priorities in parallel
- Prepare monthly market trends using key account metrics to present results to senior leadership
- Participate in weekly sprint, PMO meetings working with multiple cross-functional stakeholders
- Ability to thrive in a new roles and work under pressure to take accountability to meet deadlines
- Xx
Group Account Supervisor/Director
HEARTBEAT/SUDLER AND HENNESSEY
01.2018 - 01.2020
- Clients AMAG Pharmaceutical - Patients with Iron Deficiency Anemia |Bayer Pharmaceutical - Patients with Hemophilia| Johnson & Johnson - Patients with Plaque Psoriasis & Psoriatic Arthritis
- General Description: Liaison between creative teams & pharmaceutical marketing brand directors
- Managed overall planning, direction, execution for promotional campaigns
- Lead strategy and creative development for large media, digital and print initiatives
- Attention to detail with a creative eye, that sets new products apart in a crowded market
- Defined the performance metric KPI and adjusted campaign as needed
- Partnered with US and global cross functional teams to align with all marketing activities that attributable to sales forecast and marketing goals
- Developed effective solutions and algorithms using data analysis, statistics, data mining research
- Expanded the marketing relationship by continuously proposing solutions that meet market objectives
Senior Account Executive /Account Supervisor
FCB HEALTH
01.2014 - 01.2018
- Clients Novartis Oncology Pharmaceutical - Patients with a range of cytopenia’s & Severe Aplastic Anemia
- Served as a senior resource with brand marketers to execute strategic plans
- Agency account lead for all promotional digital & print tactics - Websites, iVA’s, VR video games, KOL videos, iRep emails, Interactive Congress Panels, iPhone apps, Facebook Ads, MOA Videos, Banner ads, Page Grabber Ads, SEO/SEM development, Patient Brochures, Sales Aids, Flashcards, Journal ads & Campaign Photo-shoot
- Presented creative/content layouts to marketing review and approval
- Built a strong understanding of regulations, guidance during the product life cycle and provide solutions
- Monitored market trends and researched market activates to identify opportunities
- Led interactions with extended brand team and global cross-functional partners to develop and drive content
- Assumed overall fiscal account responsibility, yearly scope development, monthly invoicing, quarterly reconciliation meetings including client budget and campaign profits and losses thereby driving operational excellence
- Worked with strategic partners to develop creative briefs and strategic plans
- Lead qualitative and quantitative market research
Account Executive
HARRISON AND STAR, Genentech/Roche BioOncology Pharmaceutical
01.2013 - 01.2014
- Different molecules within the pipeline
- Attended workshops, congress meetings, market research and maintained a competitive advantage
- Development of annual brand operating plan and presented tactical plan scope ideas
- Partnered with training team and sales leadership to develop valuable content
- Executed top-line quality assurance on all assets before releasing to the printer for disruption
Account Coordinator/ Account Executive
HAVAS
01.2009 - 01.2013
- Clients Sanofi-LANTUS Pharmaceutical - Patients with Type 2 Diabetes
- Managed segmented monthly direct mail programs, congress material and promotional print tactics
- Effectively participated in tactical planning and brainstorming workshops to meet brand strategy
- Worked with senior account team to drive the digital media strategy to optimize awareness of product
- Ensured all activities follow pharma guidelines, policy, regulatory and legal obligations
- Regularly provide recommendations for core message development
- Measure and report the performance of all digital campaigns – effectiveness, lead generation and ROI
Marketing Operations Contractor
PFIZER
01.2007 - 01.2009
- Led ongoing optimization efforts for marketing processes and systems across different platforms
- Submitted and processed final samples with the regulatory strategist to file with the FDA
- Ensured all promotional material projects were compliant for audits
- Worked closely with marketing, promotional and production leads to ensure successful launch of all promotion campaign as they area submitted for RC meetings until the project is FDA approved
Education
Bachelor’s - Internal Business
Berkeley College
New York, NYSkills
- Marketing Operation Management
- Strategic Planning
- Team player
- CRM platform
- Conflict Management
- Launch Excellence
- Data analytics
- Migration Excellence
- Performance Management
- Key Performance Indicators
- Business Planning
- Complex Problem-Solving
- Critical thinking
- Communication
- Performance analytics
- Business Development
- Performance Evaluations
- Brand Management
- Time Management
- Negotiation
Timeline
Content Excellence Manager
PFIZER
01.2020 - Current
Group Account Supervisor/Director
HEARTBEAT/SUDLER AND HENNESSEY
01.2018 - 01.2020
Senior Account Executive /Account Supervisor
FCB HEALTH
01.2014 - 01.2018
Account Executive
HARRISON AND STAR, Genentech/Roche BioOncology Pharmaceutical
01.2013 - 01.2014
Account Coordinator/ Account Executive
HAVAS
01.2009 - 01.2013
Marketing Operations Contractor
PFIZER
01.2007 - 01.2009
Bachelor’s - Internal Business
Berkeley College
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MATHIVANAN RMATHIVANAN R
<ul><li>Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth</li><li>Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.</li><li>Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.</li><li>Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.</li><li>Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.</li><li>Collaborated cross-functionally to resolve escalations and proactively address client concerns.</li><li>Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.</li></ul> at Teleperformance Global Services Pvt Ltd<ul><li>Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth</li><li>Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.</li><li>Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.</li><li>Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.</li><li>Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.</li><li>Collaborated cross-functionally to resolve escalations and proactively address client concerns.</li><li>Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.</li></ul> at Teleperformance Global Services Pvt Ltd