Latashia Graham
Washington,District of Columbia
Summary
Dynamic Communications Manager with 8 years of experience leading strategic marketing initiatives, proven to conduct market trend analysis and identify relevant messaging. A communications professional eager to utilize analytical and research skills, adept at event planning, media relations, website building, and social media management. Excellent communication skills with a comprehensive understanding of the communications industry.
Overview
10
10
years of professional experience
Work History
Multimedia Manager
Howard University | College of Arts and Sciences
2022.09 - Current
- Develop, write, and execute communication plans for projects of all scales.
- Managed company social media pages and increased social media presence, monitoring user engagement.
- Utilize Constant Contact to schedule and manage social media posts and activity.
- Develop and design content for press releases and department websites.
- Manage internal communications, including production and management of newsletters.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Promote brand identity by creating company logos and delivering an attractive, user-friendly, and unique website.
- Edit and develop content so it is optimized for website publication.
- Designed highly engaging interactive user interfaces that complied with modern web standards.
- Tracked and reported success of campaigns and public relations efforts.
- Analyzed market data to inform strategic decisions.
- Supervise online and offline social media campaigns, reporting on results.
- Identified metrics to measure effectiveness of public relations campaigns and initiatives.
- Illustrated page design concepts by blending arrangement, style and aesthetic elements to meet predetermined preferences.
- Implemented content management and security resource tutorials to assist end-user training.
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Met with stakeholders to discuss expectations regarding visual presentation, branding, and e-commerce functionality.
Communication Manager
George Washington University
2019.08 - 2022.05
- Developed communication strategies to drive forward progress in public relations.
- Identified metrics to measure and evaluate the effectiveness of public relations campaigns and initiatives.
- Prepared social media posts and videos with eye for viral content strategies.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Designed user interface to meet client specifications,
- Engaged in photography, graphic design and video content creation.
- Strengthened intranet and sub-sites to bolster internal communication strategies.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created content strategies for digital media.
Marketing and Business Development Assistant
Kellen Company
2018.09 - 2020.08
- Developed and manage all internal communication systems.
- Proactively engage contacts to ensure sufficient service consumption levels within the current membership and deliver high quality client service experiences.
- Assessed training needs through surveys, interviews with employees, focus groups and consultation with managers.
- Partnered with Sales Executives and Account Managers to create customized plans for assigned territories to support sales cycle success and drive urgency
- Analyzed trends in membership attendance.
- Maintained and updated PPI's Salesforce database.
- Ensured that the CRM database (Salesforce.com) contains accurate account details and contact information.
- I worked with internal and external businesses and led cross-functional teams to develop intricate business plans.
- Managed budgets for events and campaigns, keeping financial goals on track.
- Planned and coordinated general-level conferences with more than 300 attendees, as well as managed agendas for events.
Membership Services Assistant
National Community Reinvestment Coalition
2015.05 - 2018.03
- Identify, monitor, and track new opportunities using variety of US Government and commercial procurement portals, such as FedBizOpps and GovWin events
- Coordinate work schedules and duty assignments.
- Employee recruitment, including interviews and hiring.
- Built strong donor relationships, acknowledged contributions, and reached out for specific needs or yearly renewals.
- Trained new personnel regarding company operations, policies and services.
- Perform orientations and/or schedule training as needed for employees.
- Planned annual customer outreach events to strengthen brand initiatives and maximize outreach
- Developed and organized member prospect spreadsheets complete with key contacts and background information.
- Problem solved client issues regarding accounting, membership, and insurance.
- Assist with media, blog posts, op-eds, and letters for newspaper editors.
- Attend and help with logistics for various meetings and events.
- Identified and monitored budget expenses for business department.
- Utilized software to analyze and report on budget trends.
Marketing and Social Media Coordinator
Virginia State University
2013.08 - 2017.05
- Lead development, assessment, implementation, and execution of Virginia State University programs and initiatives related to specialized area of focus.
- Familiarity with online marketing strategies and marketing channels.
- Designed posts to sustain readers' curiosity and create buzz around new products.
- Strategized and developed video content for client's website and social media publications.
- Increased user base by promoting brand awareness and launching key marketing efforts
- Implemented strategies for strengthening brand awareness and creating media partnerships.
- Boosted brand awareness among target demographics with social, print, and email campaigns.
- Suggest new ways to attract prospective customers, like promotions and competitions.
- Developed and implemented crisis management strategies for social media to mitigate risks and maintain positive brand image
- Ability to deliver creative content (text, image, and video).
- Created engaging brochures and flyers to use for promotional materials and distribution.
Education
MASTER OF ARTS (M.A.) IN STRATEGIC COMMUNICATION MANAGEMENT -
George Washington University
Washington, DC05.2020
BACHELOR OF ARTS (B.A.) IN MASS COMMUNICATION AND JOURNALISM -
Virginia State University
Petersburg, VIRGINIA05.2017
Skills
- Communications Management
- Brand Management
- Web Development
- Verbal and Written Communication
- Web Site Design
- Digital Media and social media management
- Digital Graphics
- Adobe Creative Suite
- Adobe Photoshop
- WordPress
- Drupal: User Experience (UX)
- Event Planning
- Project Management
- Communications and Media
- Strategic Planning
- Budget Management
References
References available upon request.
Timeline
Multimedia Manager
Howard University | College of Arts and Sciences
2022.09 - Current
Communication Manager
George Washington University
2019.08 - 2022.05
Marketing and Business Development Assistant
Kellen Company
2018.09 - 2020.08
Membership Services Assistant
National Community Reinvestment Coalition
2015.05 - 2018.03
Marketing and Social Media Coordinator
Virginia State University
2013.08 - 2017.05
MASTER OF ARTS (M.A.) IN STRATEGIC COMMUNICATION MANAGEMENT -
George Washington University
BACHELOR OF ARTS (B.A.) IN MASS COMMUNICATION AND JOURNALISM -
Virginia State University
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