Dynamic Communications Manager with 8 years of experience leading strategic marketing initiatives, proven to conduct market trend analysis and identify relevant messaging. A communications professional eager to utilize analytical and research skills, adept at event planning, media relations, website building, and social media management. Excellent communication skills with a comprehensive understanding of the communications industry.
Overview
10
10
years of professional experience
Work History
Multimedia Manager
Howard University | College of Arts and Sciences
09.2022 - Current
Develop, write, and execute communication plans for projects of all scales.
Managed company social media pages and increased social media presence, monitoring user engagement.
Utilize Constant Contact to schedule and manage social media posts and activity.
Develop and design content for press releases and department websites.
Manage internal communications, including production and management of newsletters.
Increased brand awareness through creation of innovative print and digital productions for major publications.
Promote brand identity by creating company logos and delivering an attractive, user-friendly, and unique website.
Edit and develop content so it is optimized for website publication.
Designed highly engaging interactive user interfaces that complied with modern web standards.
Tracked and reported success of campaigns and public relations efforts.
Analyzed market data to inform strategic decisions.
Supervise online and offline social media campaigns, reporting on results.
Identified metrics to measure effectiveness of public relations campaigns and initiatives.
Illustrated page design concepts by blending arrangement, style and aesthetic elements to meet predetermined preferences.
Implemented content management and security resource tutorials to assist end-user training.
Coded websites using HTML, CSS, JavaScript, and jQuery languages.
Met with stakeholders to discuss expectations regarding visual presentation, branding, and e-commerce functionality.
Communication Manager
George Washington University
08.2019 - 05.2022
Developed communication strategies to drive forward progress in public relations.
Identified metrics to measure and evaluate the effectiveness of public relations campaigns and initiatives.
Prepared social media posts and videos with eye for viral content strategies.
Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
Created media kits and utilized promotional materials to meet specific strategic initiatives.
Designed user interface to meet client specifications,
Engaged in photography, graphic design and video content creation.
Strengthened intranet and sub-sites to bolster internal communication strategies.
Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
Managed digital projects from initial concept through final implementation and live monitoring.
Created content strategies for digital media.
Marketing and Business Development Assistant
Kellen Company
09.2018 - 08.2020
Developed and manage all internal communication systems.
Proactively engage contacts to ensure sufficient service consumption levels within the current membership and deliver high quality client service experiences.
Assessed training needs through surveys, interviews with employees, focus groups and consultation with managers.
Partnered with Sales Executives and Account Managers to create customized plans for assigned territories to support sales cycle success and drive urgency
Analyzed trends in membership attendance.
Maintained and updated PPI's Salesforce database.
Ensured that the CRM database (Salesforce.com) contains accurate account details and contact information.
I worked with internal and external businesses and led cross-functional teams to develop intricate business plans.
Managed budgets for events and campaigns, keeping financial goals on track.
Planned and coordinated general-level conferences with more than 300 attendees, as well as managed agendas for events.
Membership Services Assistant
National Community Reinvestment Coalition
05.2015 - 03.2018
Identify, monitor, and track new opportunities using variety of US Government and commercial procurement portals, such as FedBizOpps and GovWin events
Coordinate work schedules and duty assignments.
Employee recruitment, including interviews and hiring.
Built strong donor relationships, acknowledged contributions, and reached out for specific needs or yearly renewals.
Trained new personnel regarding company operations, policies and services.
Perform orientations and/or schedule training as needed for employees.
Planned annual customer outreach events to strengthen brand initiatives and maximize outreach
Developed and organized member prospect spreadsheets complete with key contacts and background information.
Problem solved client issues regarding accounting, membership, and insurance.
Assist with media, blog posts, op-eds, and letters for newspaper editors.
Attend and help with logistics for various meetings and events.
Identified and monitored budget expenses for business department.
Utilized software to analyze and report on budget trends.
Marketing and Social Media Coordinator
Virginia State University
08.2013 - 05.2017
Lead development, assessment, implementation, and execution of Virginia State University programs and initiatives related to specialized area of focus.
Familiarity with online marketing strategies and marketing channels.
Designed posts to sustain readers' curiosity and create buzz around new products.
Strategized and developed video content for client's website and social media publications.
Increased user base by promoting brand awareness and launching key marketing efforts
Implemented strategies for strengthening brand awareness and creating media partnerships.
Boosted brand awareness among target demographics with social, print, and email campaigns.
Suggest new ways to attract prospective customers, like promotions and competitions.
Developed and implemented crisis management strategies for social media to mitigate risks and maintain positive brand image
Ability to deliver creative content (text, image, and video).
Created engaging brochures and flyers to use for promotional materials and distribution.
Education
MASTER OF ARTS (M.A.) IN STRATEGIC COMMUNICATION MANAGEMENT -
George Washington University
Washington, DC
05.2020
BACHELOR OF ARTS (B.A.) IN MASS COMMUNICATION AND JOURNALISM -
Virginia State University
Petersburg, VIRGINIA
05.2017
Skills
Communications Management
Brand Management
Web Development
Verbal and Written Communication
Web Site Design
Digital Media and social media management
Digital Graphics
Adobe Creative Suite
Adobe Photoshop
WordPress
Drupal: User Experience (UX)
Event Planning
Project Management
Communications and Media
Strategic Planning
Budget Management
References
References available upon request.
Timeline
Multimedia Manager
Howard University | College of Arts and Sciences
09.2022 - Current
Communication Manager
George Washington University
08.2019 - 05.2022
Marketing and Business Development Assistant
Kellen Company
09.2018 - 08.2020
Membership Services Assistant
National Community Reinvestment Coalition
05.2015 - 03.2018
Marketing and Social Media Coordinator
Virginia State University
08.2013 - 05.2017
MASTER OF ARTS (M.A.) IN STRATEGIC COMMUNICATION MANAGEMENT -
George Washington University
BACHELOR OF ARTS (B.A.) IN MASS COMMUNICATION AND JOURNALISM -
Virginia State University
Similar Profiles
Benita KingBenita King
Director of Operations at Howard University, College of Arts and SciencesDirector of Operations at Howard University, College of Arts and Sciences