Latavia Freeman
Alpharetta,GA
Summary
Dynamic leader specializing in budget preparation and operations management, with a proven track record of driving team success. Achievements include significantly enhancing tenant satisfaction and optimizing rent pricing, resulting in increased occupancy rates. Core competencies include strategic planning and customer relationship management, contributing to substantial growth and improved operational efficiency.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Lease Up Community Manager
OneStreet Residential
07.2024 - Current
- Prepared detailed budgets and financial reports for properties.
- Managed and oversaw operations, maintenance and administration of properties.
- Assisted owners with analyzing complex real estate documents and loan agreements.
- Developed and implemented marketing plans to cater to needs of community.
- Coordinated with maintenance staff to ensure all repairs were completed in a timely manner.
- Negotiated rates and prepared documents such as communization, pooling and production sharing agreements.
- Recruited, coached and guided top talent for on-site staff managerial positions.
Director of Sales
BGSF
07.2023 - 07.2024
- Identified, developed and maintained relationships with key customers and partners.
- Developed and implemented sales strategies to maximize revenue growth.
- Conducted market research to identify new business opportunities.
- Implemented effective pricing strategies that increased profits while maintaining customer loyalty.
- Attended trade shows, conferences and industry events to promote the company's brand image.
- Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
- Built relationships with customers and industry professionals to establish long-term business growth.
Senior Property Manager
Birchstone Residential
04.2023 - 08.2023
- Cultivated rapport with clients to meet expectations for high-end event space rentals.
- Recommended clarifications and changes in program policies to director of property management.
- Calculated overhead costs, depreciation, taxes and profit goals to establish rental rates.
- Developed and implemented marketing plans to cater to needs of community.
- Recruited, coached and guided top talent for on-site staff managerial positions.
- Formulated community's annual operating budget to achieve community's financial, operating and resident services goals.
- Compiled and conveyed operational and financial data to regional manager.
- Maintained property by resolving tenant complaints and enforcing rules of occupancy.
Property Manager
RKW Residential
06.2022 - 01.2023
- Formulated community's annual operating budget to achieve community's financial, operating and resident services goals.
- Followed state regulations to determine and certify eligibility of prospective tenants.
- Managed day-to-day activities involving tenants, subcontractors and property management.
- Compiled and conveyed operational and financial data to regional manager.
- Managed overall tenant relations, promoted tenant satisfaction and streamlined services delivery.
- Developed and implemented marketing plans to cater to needs of community.
- Monitored monthly property budget to review purchases and control costs.
- Recruited, coached and guided top talent for on-site staff managerial positions.
Community Manager
IRT Management
11.2018 - 04.2022
- Oversee and successfully managed 370-unit luxury class A community.
- Dedicated responsibility of maintaining physical asset and performance of community to achieve highest possible net operating income.
- Formulated community's annual operating budget to achieve community's financial, operating and resident services goals.
- Optimize pricing and revenue management while utilizing company applications, Business Intelligence (BI), and processes.
- Consistently drive the community to continued operational success by proposing income-producing opportunities such as competitive pricing and value-add enhancements.
- Supervised 7 employees by overseeing employee relations, ongoing training and coaching on best practices and protocol and performance reviews.
- Calculated overhead costs, depreciation, taxes and profit goals to establish rental rates.
- Recommended property improvements based on detailed evaluations of current property conditions.
- Automated office operations, managing client correspondence, record tracking, budgeting and data communications.
District Manager
Radius Property Management
06.2018 - 11.2018
- Managed 3 communities for ownership group while supervising staff of 25 employees. Implemented pricing structures to main 93-95% occupancy, lowered expenses 12% and revenue gain of 28% in past 12 months
- Restructured operational workflows to better capitalize on changing market conditions and customer buying habits.
- Extensive travel to assist with new acquisitions or existing communities that are requiring specialized marketing and training support to all on site staff, including One Site software support for all properties.
- Analyzed regional market trends to discover new opportunities for growth.
- Developed and implemented strategic plan for property management.
- Formulated community's annual operating budget to achieve community's financial, operating and resident services goals.
- Calculated overhead costs, depreciation, taxes and profit goals to establish rental rates.
- Recruited, coached and guided top talent for on-site staff managerial positions.
- Answered calls and responded to inquiries from various parties, using strong active listening and open-ended questioning skills to resolve problems.
- Identified and developed top talent within management structure to promote performance-oriented culture.
Assistant Manager
IRT Management
11.2016 - 06.2018
- Maintained 97% capture of timely rent collections within statutes while ensuring successful planning, development, design, and direction to ensure multi-family satisfaction.
- Maintained consistent average closing ratio of 45% while generating leads, setting up tours with qualified prospects and developing strong relationships with both internal and external clients.
- Managed and update prospects by utilizing Yardi, OneSite, and other CRMs.
- Revamped outdated marketing materials and developed quality sales tools to facilitate the transition of new management.
- Aided in developing new marketing collateral that led to stabilized occupancy average of 95% , increased resident retention and brand identity in a highly saturated market.
- Drafted and composed correspondence to applicants and residents, including notifications determining residential eligibility.
- Monitored lease and renewal rental rates with leadership recommendations for change implementation.
- Gained tenant satisfaction by showing and renting units, processing move-ins, initiating leases, executing renewals and handling move-outs.
- Collected rent and other types of payments from residents, keeping thorough reports on those paying on time and delinquent individuals.
Assistant Property Manager
The Michaels Organization
03.2013 - 08.2016
- Performed careful reviews of applicant data to ascertain compliance with eligibility criteria for economic assistance.
- Inspected properties regularly to identify deficiencies and schedule repairs.
- Handled resident complaints and expedited maintenance requests.
- Collected monthly assessments, rental fees, deposits and payments.
- Developed and maintained strong working relationships with owners and tenants to minimize hassle for both parties.
- Issued non-payment notices to delinquent tenants in accordance with lease, county and state regulations.
- Investigated and resolved property complaints and violations to foster pleasant living environment for residents.
- Met with prospective tenants to show property and assess applications or sign leases.
- Completed lease applications and verifications, notifying prospects of results.
Skills
- Budget Preparation
- Operations Management
- Financial Budgeting and Reporting
- Customer Relationship Management
- Income and Expense Management
- Tenant and Eviction Laws
- Violation Resolution
- Strategic Planning
- Contract Negotiation
- Capital Projects Management
- Market Tracking
- Rent Pricing Optimization
- Knowledgeable in Microsoft Outlook, Word, Excel, PowerPoint, Windows, CRM, One Site, OPS Technology, Rent Roll, Entrata, LRO, Yardi Voyager
Certification
- Certified Apartment Manager, Atlanta Apartment Association - 2021
- Accredited Residential Manager IREM- 2021
- Class of 2023 NAA Leadership Lyceum
- NAA Emerging Leaders Fellowship 2023
Timeline
Lease Up Community Manager
OneStreet Residential
07.2024 - Current
Director of Sales
BGSF
07.2023 - 07.2024
Senior Property Manager
Birchstone Residential
04.2023 - 08.2023
Property Manager
RKW Residential
06.2022 - 01.2023
Community Manager
IRT Management
11.2018 - 04.2022
District Manager
Radius Property Management
06.2018 - 11.2018
Assistant Manager
IRT Management
11.2016 - 06.2018
Assistant Property Manager
The Michaels Organization
03.2013 - 08.2016