Marketing
Hi, I’m
LaTawnya Evans
Baton Rouge,LA
Summary
Highly organized and self-motivated professional experienced in project management, team development and process improvement. Skilled in developing and implementing strategies to increase efficiency and performance. Passionate about patient advocacy & driving business growth and creating positive work environment.
Overview
10
years of professional experience
1
Certification
Work History
Horizon/Amgen
Associate Director, Patient Access Liaison
12.2020 - Current
Job overview
- Work with and establish site of care, coordinate with patients, site of care & physician offices.
- Reduced patient enrollment to IV timed by 66 days once transitioned to single point contact role.
- Trained and mentored new employees on industry practices and business operations.
- Establish strong relationships with key stakeholders, creating mutually beneficial opportunities for growth and collaboration.
- Maintain updated knowledge of insurance policies, coding guidelines, and industry regulations to maximize reimbursement potential.
- Facilitate cross-functional meetings to discuss impact of policy changes on reimbursement process, ensuring clear understanding among all stakeholders.
- Collaborated with marketing teams to develop patient materials, promoting organization's commitment to exceptional care experiences.
UCB
Patient Experience Lead/Field Reimbursement
07.2018 - 11.2020
Job overview
- Provide top-level customer service to HCPs and their staff by educating and assisting in overcoming payer access and reimbursement issues in order to maximize patient access
- Partnered with reimbursement teams and third-party reimbursement support programs to assist healthcare providers with reimbursement and access areas assistance programs, prior authorization support, claims denial management and tracking, pharmacy benefit verification, and clinical policy education
- Developed and implemented patient experience strategies for enhanced quality of care.
- Ranked #1 in company for Patient Experience Lead before departure in 11/20220.
- Collaborate with field sales team, sales management, and national account executives to increase awareness of reimbursement service programs and insurance provider requirements to positively impact overall business.
- Apply knowledge of specialty pharmacy core services and connectivity to assist customers in navigating complexity of specialty pharmacy distribution.
Omniley
Creative Director and Content Creator for Digital Marketing
07.2018 - 09.2020
Job overview
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Perform research to obtain insights for strategic decision-making
- Adhere to FCC guidelines when promoting and creating content for marketing purposes.
- Managed 3-4 projects simultaneously, ensuring timely completion and seamless execution.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
Novartis
Patient Services Liaison
09.2014 - 06.2018
Job overview
- Established effective communication channels between departments by organizing and facilitating cross-functional meetings.
- Demonstrate deep knowledge of reimbursement and access across Customer Support Programs and function compliantly as subject matter expert; also leveraged expertise of others (e.g., Manager Markets Ads, Medical Affairs, Sales Operations, HUB Services, etc.)
- Apply knowledge of specialty pharmacy core services and connectivity to assist customers in navigating complexity of specialty pharmacy distribution
- Sets ambitious objectives in developing, explaining, and implementing innovative solutions for patient access
- Develop business plans by performing strategic analyses of local customers and identifying issues and opportunities
- Works collaboratively with other functional areas and HUB partners to identify and respond to local opportunities and customer needs.
- Coordinated multiple projects simultaneously, ensuring timely completion and alignment with organizational objectives.
- Partners across organization and with external vendors to continuously improve patient access deliverables, services, and customer experience.
- Educate HCPs and staff on prior authorization requirements, coverage status, payer appeal requirements, alternate funding options for uninsured and uninsured, and all associated processes and timelines.
- Managed caseload of approximately 350 patients at launch of product; all while maintaining relationships with key stakeholders and working on key initiatives with HUB vendor.
Lash Group
Clinical Nurse Educator
10.2013 - 09.2014
Job overview
- Active role in launching large-scale, long-term patient support program, in partnership with Genzyme.
- Act as primary resource for patient services program including problem resolution, reimbursement support, site visits, and delivered patient programs.
- Provide education to customers and patients regarding program and protocol-specific processes, documentation, and clinical coordination to be implemented throughout all phases of program cycle.
- Improved nursing competency through creation and delivery of targeted training sessions and workshops.
- Develop customized program and protocol-specific education materials, which include educational manuals, program documents, PowerPoint presentations, standardized forms, process flows, and procedures necessary for fulfillment of contract program requirements.
- Managed approximately 75 incoming calls & emails per day for customers and patients.
Education
Southern University And A&M CollegeBaton Rouge, Louisiana
Bachelor of Science from Nursing
01.2009
Skills
- Strategic leadership
- Technical implementation
- Project Management
- Patient Relations
- Project Support
- Data Analysis
- HIPAA Compliance
- Provider Relations
- Territory Development
- Analytical Thinking
- Flexible and Adaptable
- Networking
Accomplishments
- Collaborated with marketing team in the development of our Patient Advocacy Form.
- Received Visionary Award for 2020
- Received MVP Award 2023
- Achieved a formulary win with BCBS of LA by working closely with our National Account Director, SAM, and our local KOLs. This win lead to the complete removal of the IV steroids step therapy.
Certification
Advanced Drug Safety & Pharmacovigilance, 2017
Therapeutic Areas
- Immunology (Dermatology & Rheumatology)-Biologics
- Neurology-Infusion
- Ophthalmology-Rare Disease
References
Professional and Personal References Available Upon Request
Affiliations
- Chi Eta Phi Sorority
- National Junior League
Interests
Patient Services
Trade
Medical Affairs
crafting and photography
Crafting and photography are two of my favorite hobbies. I enjoy creating unique and personalized items, and photography allows me to capture stunning moments of beauty and joy. Both hobbies provide me with a creative outlet and allow me to express myself.
Timeline
Associate Director, Patient Access Liaison
Horizon/Amgen
12.2020 - Current
Patient Experience Lead/Field Reimbursement
UCB
07.2018 - 11.2020
Creative Director and Content Creator for Digital Marketing
Omniley
07.2018 - 09.2020
Patient Services Liaison
Novartis
09.2014 - 06.2018
Clinical Nurse Educator
Lash Group
10.2013 - 09.2014
Southern University And A&M College
Bachelor of Science from Nursing
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