Summary
Overview
Work History
Education
Skills
Websites
Timeline
AssistantManager

Lateef Garrett

Los Angeles,California

Summary

Talented and results-oriented creative professional with over a decade experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.

Overview

10
10
years of professional experience

Work History

Creative Director

Culture Jam
01.2020 - Current
  • Co-founded and led Culture Jam, a media and events company targeting the Gen Z and Millennial market segments
  • Lead creative partnership with ESPN, ideation of WNBA All-Star Weekend and Playoff broadcast campaigns
  • Developed strategic communication and marketing plans.
  • Led team to 100 million global streams and counting
  • Managed Artist and Athletes in creative vision
  • Positioned the company as a cultural mechanism, combining hip-hop and sports to deliver authentic experiences
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.

Creative Director Consultant

Benchmob
01.2017 - 01.2020
  • Provided creative consulting services for Benchmob, working with high-profile clients
  • Reviewed and approved art materials, copy materials, and proofs of copy developed by team members
  • Collaborated with department heads to discuss client requirements, presentation concepts, and coordinate creative activities
  • Managed accounts and projects, ensuring adherence to budget and scheduling requirements
  • Presented final layouts to clients for approval.

Creative Director (Contract)

Martell Cognac/Game Seven Creative
07.2019 - 11.2019
  • Created and produced digital advertising campaigns for Martell Cognac
  • Led a creative team for each production, providing direction and elevating the brand's aesthetic
  • Developed specialized marketing strategies for Martell's holiday season resultinh
  • Collaborated directly with Martell to provide creative vision.

Manager

TMWRK Management
03.2015 - 03.2017
  • Assisted in the day-to-day operations of an artist management company representing Major Lazer, Diplo, Dillon Francis, Jack U, Atrak, and others
  • Supported artists such as Dillon Francis, TOKiMONSTA, and Two Fresh.

Education

Bachelor of Arts - Music Business

Bachelor of Arts - Music Business

University of California
Sacramento, California
06.2007

Skills

  • Creative Ideation

  • Leader

  • Decision Making

  • Communication

  • Project management expertise

  • Ability to Work Under Pressure

  • Teamwork Skills

  • Problem Solving

  • Social Media Content

  • Adobe Photoshop

  • Adobe InDesign

  • Final Cut Pro

Timeline

Creative Director

Culture Jam
01.2020 - Current

Creative Director (Contract)

Martell Cognac/Game Seven Creative
07.2019 - 11.2019

Creative Director Consultant

Benchmob
01.2017 - 01.2020

Manager

TMWRK Management
03.2015 - 03.2017

Bachelor of Arts - Music Business

Bachelor of Arts - Music Business

University of California

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Lateef Garrett